Audiense

NOVEMBER 22, 2017

In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Javier Burón. CEO, Audiense. What are our future plans?

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Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience.

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Instagram Nielsen Collaboration Influencer 105

Sprout Social

JANUARY 21, 2021

Industries pivot. Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf.

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Sentiment How To Marketing Analysis 134

Writtent Blog

MAY 17, 2021

Any off-market purchase of company shares must be approved by the shareholders beforehand. All commitment letters, industry-university agreement letters on intellectual property, and documentation of collaborative arrangements of significance to the proposal should be provided as supplementary documentation view.

Insurance 40

Insurance Proposal Cost Directory 40

ProBlogger

DECEMBER 4, 2014

Companies, who haven’t modified their strategies, or hired followers of old link building techniques, always suffer. This industry establishes credibility by revealing their secrets to gain more clients. This industry establishes credibility by revealing their secrets to gain more clients. Industry Reports.

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Strategy Virtual World Industry Reputation 44

Buffer Social

MARCH 10, 2022

I could never have imagined where my company, Brooklyn Candle Studio , would be today: producing over 500,000 candles a year in an 11,000 square foot space with 20 employees and selling in over 500 stores worldwide. Brooklyn Candle Studio branding and photography from 2015 to today.

Small Business 81

Small Business Resources Retail Forums 81

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Affiliate marketing is a growing industry. Revenue from marketing programs grows by 10% annually, and the entire industry is expected to be worth more than $6.8 No matter your industry, chances are you aren’t the only supplier, and customers have plenty of good options to choose from. Influencers. Source: MediaKix ).

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Affiliate marketing Content Marketing Collaboration 81

Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

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Types Influencer Brands Fashion 40

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Pam Moore

APRIL 28, 2016

Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis , a good friend and one of my favorites in the industry.

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Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines.

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Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. For the German sportswear company, that means on WhatsApp. Adidas first launched their WhatsApp marketing strategy back in 2015. — christine thomas (@christine91016) March 30, 2022. Get the conversation started.

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Conversation Strategy Social Media Marketing 99

Buffer Social

DECEMBER 20, 2023

Barbie's impact was so profound that it earned a nomination for TIME's Person of the Year, highlighting its significant cultural influence.  ChatGPT Plus ChatGPT shook up the tech world in 2023, with Microsoft investing in the company and Google, Meta, and every other tech giant scrambling to launch their own AI offering. 

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Social Media Film Meme Apple 93

Buffer Social

MARCH 30, 2022

And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses. The brand has also stated that a major company goal is to one day be completely plastic-free. Another promising statistic?

Small Business 72

Small Business Instagram Press Release Communities 72

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Strategic Influencer Partnerships. The approach and popularity of the “What’s In Your Wallet?”

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Instagram Brands How To Campaign 60

Oktopost

OCTOBER 23, 2019

It was an interesting (albeit manual) tool for checking in on key prospects’ or influencers’ interests, but no real value is lost since the existing “explore” feature is a better option anyway. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. Making the most of these YouTube stats.

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YouTube Strategy B2B Marketing 111

ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. This includes creating content for your own blog, guest blogging on other established blogs in your niche or a niche that complements your industry. Content Marketing.

Small Business 20

Small Business Strategy Reputation Marketing 20

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

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Sample Samples Survey Study 60

Twist Image

JANUARY 19, 2017

Just what, exactly, is going on in the marketing industry? Walter Thompson Company (also owned by WPP). One of the core realities we faced prior to acquisition was the general consolidation that our industry was facing on a global scale. Now, it's no longer these big advertising holding companies that are doing the acquisitions.

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Convince & Convert

DECEMBER 7, 2015

A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST. A photo posted by Birchbox UK (@birchboxuk) on Aug 2, 2015 at 12:53am PDT. . The same approach can be used regardless of your industry & account: . Cleaning Company: “Double tap if you hate cleaning on the weekends.”

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Communities Instagram Hashtag Engagement 60

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. How One eCommerce Company Generated More Than 41K emails and 10K Social Media Followers – Viper. So this specific case study focused on the eCommerce company called Brevite.

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Laurel Papworth

OCTOBER 22, 2017

They include but are not limited to, popular influencers, designated leaders, tribal groups and rites of passage/rituals. If you steal from a company you are not allowed to hold a Director position again, so, why not? Why doesn’t the tech industry, the entertainment industry hold their leaders to account like Education does?

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Education Avatar Communities Startup 58

Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

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UGC Brands Content Instagram 60

Convince & Convert

MAY 2, 2016

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Rebekah Radice

JULY 20, 2015

A recent Gallup study found that most business owners inherently understand that, “Running a successful company is a collective effort that requires interaction with a range of people: suppliers and potential investors, employees and customers, peers, competitors, public officials, and members of the media.”. How You Can Establish This Habit.

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Social Media Marketing Study Activities 133

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. A note on LittleBird: it is a subscription-based tool that provides deep insights into who is influential about a particular topic, and how those topical influencers are tied together. So good, I invested in the company.

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Twitter Marketing Influencer Groups 60

Rebekah Radice

MAY 11, 2015

At the time, I was in the real estate and mortgage industry and looking to make connections on a local level. I began building relationships within my industry, creating connections I would have never been able to make otherwise. Establishes you/your business as an industry leader. Improves rankings by boosting SEO.

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How To Domain Name Hosting WordPress 132

Audiense

SEPTEMBER 23, 2016

Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Not business leaders themselves who have a company to run.” The companies may create the tech, but it’s the users that set the rules and the context.

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Data Influencer Campaign Strategy 60

ProBlogger

OCTOBER 25, 2016

You have what’s called ‘emotional influence’. In three years they have built a $10m business all thanks to a strategy to use influencers and celebs to spread the word. According to Statista in 2015, 198 million internet users use Ad Blockers, up from 54 million in 2013. No brand or traditional advertiser has this.

Advertising 20

Advertising Blogger Influencer Retail 20

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Especially, for B2B and Considered Purchase marketing.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

Content 60

Content Tips Analysis Curation 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They could be saying something positive or negative about your company.

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Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. 9 Ways Social Media Marketing Can Help B2B Companies. Hootsuite (@hootsuite) February 11, 2015. Here are the best practices for using social media marketing to drive B2B sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges.

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Influencer Examples Brands Fashion 114

Sprout Social

FEBRUARY 27, 2017

While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Not bad for a year’s work, right? billion users.

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Statistics Social Media LinkedIn Instagram 40

Buffer Social

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. Something that no company seemed to be offering. The company has evolved a lot since those early days, but one thing that remains is its laser focus on serving a specific need for its target customers.

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Marketing YouTube SEO Engineering 71