Jon Loomer

MARCH 17, 2021

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. You would then be added to a special website custom audience that would be excluded throughout the campaigns. The Weaknesses in 2015. How it Worked.

Cost 206

Cost Tips Campaign Engagement 206

Hootsuite

APRIL 27, 2022

A marketing solution that drives community and commerce? Whether they’re DM’ing their favorite brand on Messenger or chatting with their latest crush via WhatsApp, the proof is in the pudding that messaging apps are commonplace amongst mobile phone users (and around a third of the world’s population!). Women make up 55.7%

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. They have become a language of their own. What Makes Emojis So Appealing?

Tips 119

Tips Marketing Press Release Influencer 119

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Buffer Social

SEPTEMBER 20, 2018

The last quarter of the year is always a busy one for marketers. To help, we’ve put together this Q4 content calendar to break down some of the key dates and events from October 1st to December 31st, giving you important data and a few marketing ideas for each. Q4 key dates and campaign examples. Ready to jump in?

Small Business 98

Small Business Campaign Content Eventful 98

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Video ads will bring your marketing efforts to the next level!

Video 100

Video Vimeo Marketing YouTube 100

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 124

Team Questions Retail Marketing 124

Ignite Social Media

DECEMBER 18, 2020

Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. What is Triller?

CPM 161

CPM Brands Remix Influencer 161

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Online videos account for almost 50% of mobile traffic. Don’t you think you are missing one crucial channel?

Video 111

Video Tips Marketing Film 111

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. What Can Emoji Do for Your Marketing?

Press Release 60

Press Release Marketing Apple How To 60

Pixlee

JANUARY 12, 2021

According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021. More Emphasis on Mobile SEO. Around half of all web browsing globally now happens on mobile devices.

SEO 67

SEO Trends Marketing Mobile 67

Janet Fouts

DECEMBER 30, 2014

. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 100

Team Questions Retail Marketing 100

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. That number from Pew Research is way down from 71% in 2015. Table of contents.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. They have become a language of their own. What Makes Emojis So Appealing?

Tips 60

Tips Marketing Press Release Influencer 60

Kikolani

MARCH 20, 2015

Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. 10 User Generated Content Campaigns That Actually Worked by Eric Siu.

Products 60

Products Marketing Adwords Upcoming 60

Convince & Convert

FEBRUARY 12, 2015

Marketers have become very focused on measuring the effects of their work—which is both good and bad. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

Metrics 60

Metrics Marketing ROI Mobile 60

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius.

Products 60

Products Marketing Journal Mobile 60

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Mobile Ranking Factors – by Searchmetrics. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Kikolani

JANUARY 16, 2015

Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Marketing Partnerships: How to Extend Your Reach With Content Collaboration by Michael Stelzner. Search Engine Marketing. Social Media Marketing.

Products 60

Products Marketing Insurance Paid Search 60

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Jon Loomer

DECEMBER 27, 2021

It was a huge part of my business in 2013 to 2015. It’s mobile-only and US-only, so we’re just scratching the surface. Since it will only be seen by people in the US on mobile, I create an ad set with a limited audience of my page followers in the US and only use the mobile news feed placement.

Apple 189

Apple Hosting Publishing Mobile 189

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Campaign Analysis.

Issues 136

Issues Survey Campaign Authentication 136

Hootsuite

APRIL 6, 2023

But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. It was so popular that Apple awarded the app the iOS app of the year in 2015. RIP to Periscope, 2015-2021. If only Bradley's arm was longer. Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year.

Retail 109

Retail Sentiment Project Instagram 109

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. One if a collection of yellow faces, random symbols and tacos (finally!),

Advertising 112

Advertising Social Media List Statistics 112

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. We think it’s an incredible time to be a marketer! Brands were overwhelmed.

Team 130

Team UGC Video Training 130

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Have you pondered on building a solid video marketing strategy? Here’s why: Video marketing is the next big thing in business! Online videos account for almost 50% of mobile traffic. Don’t you think you are missing one crucial channel?

Video 60

Video Tips Marketing Film 60

Jon Loomer

APRIL 21, 2015

Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Facebook has rolled out new training materials for marketers, and some are quite useful… Click To Tweet. Facebook offers a series of 41 course lessons covering wide ranging marketing topics.

Training 114

Training Resources Facebook Marketing 114

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Moments is currently available for twitter.com and is “ coming soon to mobile. ”. In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. No concerns about mobile usability or poor design. Create a Campaign and Ad Set. Once your campaign runs and you begin collecting leads, a link will appear within the ad-level reporting under “Results.”

Facebook 205

Facebook Privacy URL Policies 205