Ignite Social Media

MAY 26, 2022

As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Keep Up with the Latest ‘Relevant’ Platforms and Trends. Platforms come and go, and what was popular yesterday may become irrelevant tomorrow. . Follow these 5 steps.

Social Media 156

Social Media Strategy Marketing Influencer 156

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Download our How-To guide “How to Engage With Customers at Every Step.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Who knew a tinfoil brand could become so popular? The Concept. Why is this?

Campaign 40

Campaign Instagram Brands Delicious 40

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Brands that use emojis are considered more relatable and trustworthy. Click To Tweet.

Tips 122

Tips Marketing Press Release Influencer 122

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. It may seem that in order to set your brand up for success on these key buying days, you may need to emphasize click-to-collect and/or eCommerce driven promotions… if this holiday even survives 2020. Cyber Monday.

Retail 177

Retail Upcoming Buy Social Media 177

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. — Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Audiense: What was the key objective of the campaign’s social activity? If so, how was this planned? 9z2gtg7Xvv.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. Campaign Analysis. On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices.

Issues 132

Issues Survey Campaign Authentication 132

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

Communities 100

Communities Consultant Campaign LinkedIn 100

Twist Image

JUNE 2, 2017

TL;DR: they see a brand message. Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in? If it resonates, it worked. This idea is nothing new.

Brands 63

Brands Paid Search Compete Influencer 63

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? We work with brands of all sizes from startups to enterprise Fortune 10 brands and I can tell you they all have a common denominator when it comes to content… they usually don't know what they have. It seems content often gets created in silos.

Organization 165

Organization Content ROI Marketing 165

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Videos can go viral on a variety of different platforms. Are you looking for brand awareness? This way all of your content will be cohesive and have the same overall vision, strengthening your brand. Were you inspired? What is its purpose?

Video 125

Video Social Media How To Trends 125

Ignite Social Media

JANUARY 3, 2017

Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. Buy while the going is good! So, there it is.

Buy 127

Buy Social Media CPM CPC 127

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Facebook leads social platforms in volume, but Instagram leads in growth. Sprout Social analyzed more than 2.9 A look back at holiday 2017.

Retail 108

Retail Sentiment Project Instagram 108

Mindjumpers

NOVEMBER 17, 2015

I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. While we do a whole lot with and on the internet, we spend a good portion of our time on the social platforms. Second to relevance, influencers play a key role in taking a campaign or cause viral.

Activities 0

Activities Social Media Hashtag Campaign 0

Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Pixlee

MAY 29, 2017

It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. In 2015, the company was valued at $1.2 In 2015, the company was valued at $1.2 What can brands old and new learn from Warby Parker’s explosive success? and Canada. Focus on Core Values.

Brands 52

Brands Buy Price Journal 52

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Hootsuite

AUGUST 8, 2022

When it comes to social media platforms, it can be tempting to just stick with the big names you already know, but no one wants to miss out on the next big thing. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Chart via Statista. Update your clients.

Mobile 84

Mobile FAQ HootSuite Retail 84

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. Audiense: What was the overview of the Models Own campaign? So we put together creative ways and reasons for why people should follow the brand.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversation 97

Conversation Strategy Social Media Marketing 97

Hootsuite

SEPTEMBER 10, 2019

While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity.

Social Media 111

Social Media How To Hosting Hashtag 111

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. Brands that use emojis are considered more relatable and trustworthy. Click To Tweet.

Tips 60

Tips Marketing Press Release Influencer 60

Audiense

NOVEMBER 22, 2017

Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Javier Burón.

Resources 90

Resources Data Groups Groups 90

Oktopost

MAY 23, 2022

B2B buyers conduct 12 online searches before visiting a specific brand’s website. Internal data is sourced from your business tools, systems, and platforms, such as: Your website, app, or product. Campaign content (CRM software, interactive content, content clicks). Personalize Your Campaigns. External Data.

B2B 88

B2B Marketing Paid Search Buy 88

yMarketingMatters

NOVEMBER 2, 2016

LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Audiense

JUNE 15, 2016

Last year, Twitter announced that they’re going to expand their Twitter Publisher Network and call it Twitter Audience Platform. The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. So what more can you do with Twitter Audience Platform?

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

Last year, Twitter announced that they’re going to expand their Twitter Publisher Network and call it Twitter Audience Platform. The platform would allow advertisers to promote ads not only on Twitter but on the millions of mobile apps that are used day in and day out. So what more can you do with Twitter Audience Platform?

Airlines 60

Airlines CPA Mobile Advertising 60

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

Social Media 88

Social Media Sentiment Analysis Study 88

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Traditional social media listening platforms don’t collect this location-tagged social data. Think again. Continue the conversation on our Facebook or Google+ pages.

Data 60

Data Hashtag Eventful Conference 60

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. Cross-Platform Is a Must.

Mobile 180

Mobile iPhone iPad Training 180

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112