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Leveraging Social Data for Better Engagement

Oktopost

In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

The Definitive Guide to Social Engagement Data Inside of Hubspot. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Use these guides to incorporate social engagement data into your lead nurturing: Marketo. Meet Jennifer.

Data 118
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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

57% of marketers report custom content is their top marketing priority for 2014. Source: HubSpot ). The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 58% of B2B marketers will spend more on content in 2014. Source: HubSpot ).

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Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. Across all age groups, 43% of people trust social media advertising. MarketingSherpa ). 82% of millennials and GenZers have at least 10 apps on their devices, and more than 80% of those apps are classified as apps that enable social media. MediaPost ).

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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. IRCE: Forward Mobility.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important. In Europe, around 77 million people now block ads—a 35% increase from 2014. The CMO Survey ). B2B digital ad spending increased 15% to $5.8 MediaPost ). Business2Community ). MediaPost ). MediaPost ).

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What's Next For Marketing?

Twist Image

But, we''re at that time of year, when the topics of discourse - in print and online - not only look back at what happened in 2014, but look into what the next year (or decade) will bring. While presenting at the HubSpot ''s Inbound marketing summit this past year, my close friend, Christopher S. Only the paranoid survive, as they say.

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