Oktopost

SEPTEMBER 30, 2022

Want to hear more from renowned B2B marketing leaders? Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Hubspot. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

OCTOBER 12, 2022

Want to hear more from renowned B2B marketing leaders? In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Hubspot. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media.

Hubspot 118

Hubspot B2B Apple Data 118

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

OCTOBER 16, 2012

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Three LinkedIn Marketing Stats. WordStream ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 193

Content Tips Marketing B2B 193

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. In the long-term, this will be a game-changer for marketers and brands in the B2B space. But what does this mean for B2C and B2B companies? Becoming a content-first platform.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. billion by 2014. percent of internet users, or 127 million people, will use a social network at least once a month in 2010; that figure is projected to rise to two-thirds by 2014.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Can social media help shorten b2b sales cycles? ” Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company. Reporting that “while B2B social media spending increased 9.6%

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.”

Tips 100

Tips Statistics Hubspot Resources 100

Convince & Convert

APRIL 8, 2016

96% of B2B companies are planning to use video in their content marketing over the next year. Did you know that consumer internet video traffic will go from 64% in 2014 to over 80% by 2019? Positive emotions created by watching a video can actually impact your viewers’ buying decisions. Scheibehenne). Your Competition’s Already On It.

Video 60

Video Marketing Hubspot Education 60

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). Jim Belosic shares an infographic highlighting “16 tools that can help businesses with their social efforts,” and which is “helpful for folks who are preparing to migrate away from Wildfire and North Social” (both of which were acquired in 2014).

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015). 8) Searches related to “how to” on YouTube grew 70% from 2014 to 2015 ( Google , 2015). Image from KPCB ). 29) Native videos on Twitter drive 2.5X

Social Media 111

Social Media Video Strategy Statistics 111

Convince & Convert

MARCH 24, 2016

In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. Neil Patel has written a great post for Hubspot on this exact topic. I came across a great collection of statistics relevant to my topic, listed under, “Top challenges for B2B Content Marketers.” But over time, it will pay off. Write a Listicle.

Content 60

Content Template Templates Statistics 60

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. of HubSpot users attribute an increase in traffic to blogging activities.

Strategy 83

Strategy Hubspot B2B Blogger 83