Sprout Social

MAY 8, 2017

Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 Improve ROI. Increase Your Social Media ROI. It’s important to understand that social media ROI (return on investment) is one way to measure your marketing efforts. billion in 2019.

Social Media 108

Social Media How To Metrics ROI 108

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Jon Loomer

MAY 26, 2015

I went back to May of 2014 within my custom ad reports. My own results reflected this, particularly when my business was younger ( see this example of a 35X ROI ). Ad Targeting Cost Trends. In this case, CPA represents Cost Per Website Click. What is the source of this increased cost? Data Set Notes. Fans: $8,309.81

CPA 113

CPA CPM Facebook Cost 113

Buffer Social

JANUARY 25, 2018

Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses. Chatbots can be used for a wide variety of purposes such as marketing, payments, customer service, and more. Marketers are also planning to spend more on video advertising in 2018.

Social Media 111

Social Media Trends Report Survey 111

Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. I had been in sales my entire life and knew I could sell internet marketing to local business owners. Is this a philosophy you would agree with?

SEO 79

SEO Company Hotels Marketing 79

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Keyhole.co

DECEMBER 7, 2020

In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. Unlike social media marketing, you’re not redirecting people to your website or product pages. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Improve social ROI.

Social Media 80

Social Media UGC Hashtag Instagram 80

Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. At the close of 2014, this figure was only one billion per day. Inexperienced marketers may make the mistake of only running a small handful of ads to the same target market. Prioritize the End Goal Over Cost.

Video 141

Video CPC Facebook Strategy 141

Sprout Social

OCTOBER 26, 2021

The job market is shifting. While a lot of these methods are still in use, they come with significant disadvantages over a well-formed social recruiting strategy—primarily when it comes to cost. For example, some job sites charge on a cost-per-click basis, such as between $0.25 – $1.50 " [link].

Applications 114

Applications Cost Team LinkedIn 114

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. Understand that you’re definitely not alone.

Strategy 111

Strategy Content Marketing B2B 111

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Visually SM

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. Chances are that after you witness the ROI from such a strategy you won’t look back.

LinkedIn 140

LinkedIn Tools Content Marketing 140

The Social Media Hat

MAY 6, 2016

Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. In fact, latest research puts this number at 122% more per ad unit than in 2014. And News Feed ads achieve these results at a 67 percent lower cost-per-conversion than right-side ads.". Facebook The Many Faces of Facebook Ads.

Facebook 156

Facebook Feed Feedly News 156

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Visually SM

OCTOBER 26, 2015

In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. There’s a reason for this: LinkedIn content marketing produces results, and here’s why your company should get on board. Chances are that after you witness the ROI from such a strategy you won’t look back.

LinkedIn 60

LinkedIn Tools Content Marketing 60

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Kikolani

SEPTEMBER 17, 2015

In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. Social media lead generation isn’t just cost effective, but it produces actual results; reducing costs by 45% and increasing revenue by 24%. That’s almost double the ROI!

Social Media 60

Social Media Forums Discount Reddit 60

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. So what’s the ROI? Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. Guest Post by Mike Connell.

Case Study 168

Case Study Communities Study Statistics 168

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Viper Chill

JANUARY 30, 2014

Paying for traffic wasn’t really something I had done too much of so I was pretty excited to add a new angle to my marketing efforts and fortunately, it really paid off. Enjoy… “What was your personal background before you got into affiliate marketing?” Most notably, the threads on the Stack That Money forum.

Affiliate marketing 92

Affiliate marketing Forums Campaign Adwords 92

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute. Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83