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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. What’s the ROI of Content Marketing? Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( Image Credit: Robert Rose. DeSantis Breindel ). B2B Marketing Insider ).

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Proving Value vs ROI in PR

Proactive Report

2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Proving Value. Value is subjective.

ROI 69
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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 57% of marketers report custom content is their top marketing priority for 2014. 82% of marketers who blog see positive ROI for their inbound marketing. 58% of B2B marketers will spend more on content in 2014.

Content 110
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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. The average cost per like is $0.23

Cost 40
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Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. Ale Iraheta (@airaheta2305) February 4, 2014. measurepr. PRwriting #measurepr. —

Metrics 223
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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. Laptop hire costs are $50 a day. PLEASE BRING YOUR LAPTOP: Don’t forget to bring the power supply. Measuring Social Media.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. But to achieve this low cost, your video must abide by a few principles. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost.

CPM 147