Writtent Blog

MAY 7, 2014

They aren’t a foolproof way to skyrocket sales and conversions rates, either. We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. A/B testing should be part of every copywriter’s content strategy. Write First. Test often.

SEO 110

SEO Engineering Guidelines Industry 110

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Develop an effective content strategy – planned content with an editorial calendar. Tap into the conversations of the audiences you want to reach. So what exactly is expected of a Director of Content? Google Plus.

Tips 100

Tips Content Training Marketing 100

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. Learn Mindful Social Media Strategy. I recently had an issue with a purchase at Whole Foods market. Ellen Langer Ph.D.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. At its core, lead nurturing is rooted in data. Meet Jennifer.

Data 118

Data Engagement Hubspot B2B 118

Convince & Convert

MAY 29, 2014

But this is extremely difficult to achieve and more often than not, we are left with a highly diluted feed of brands trying to jump into the conversation. What I find most interesting about the conversation surrounding RTM is that it overlooks the most foundational form of real-time engagement – customer service.

Strategy 157

Strategy Marketing Case Study Trends 157

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. If it connects with your digital strategy, then it will work. The NBC news conversation with Bryant Gumbel talking about the internet, and Katie Couric. Strategy: Authenticity and Fight Counterfeiters.

Domain Name 87

Domain Name Airlines Insurance Microsoft 87

Twist Image

AUGUST 1, 2014

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Sadly, the time I spend in most corporate boardrooms revolves around strategies to suddenly monetize the audience.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Waxing UnLyrical

AUGUST 8, 2014

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On balance: Key takeaway from Edelman’s “Balancing Act” panel at #C2Miami : Recharge, Be Present, and Communicate.  Edelman Talent (@EdelmanTalent) August 8, 2014.

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Conference Consultant Energy Meeting 237

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Listen to relevant conversations. Meritus Media Inc.,

Template 56

Template Templates Social Media Strategy 56

Convince & Convert

MAY 15, 2014

If you build up your community and support the other members (especially by having conversations with them), then when you drop in your own content you will often find they will engage with you too. This is an important feature – you are hosting the conversation and can decide if/when it is time to move on.

Communities 167

Communities Google Notification Project 167

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. For a sneak peek into how we approach our keyword research process from start to finish at Writtent, I recommend Keyword Strategy the Right Way. Here’s How to Do it. The WordPress App.

Tools 111

Tools Content Marketing WordPress 111

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Nine Steps of a Social Media Strategy. Before you build a social media campaign, you need a strategy.

Social Media 69

Social Media Press Release Class Course 69

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

Conversation 60

Conversation Campaign Patterns Influencer 60

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Shaping strategies around the vocal minority will only get you so far. A holistic content strategy plan includes behind-the-scenes metrics. Conversion rates.

Social Media 130

Social Media Content Lurker Metrics 130

Janet Fouts

JULY 7, 2014

.” — Josh William Evans (@JoshEvans_) July 1, 2014. CLIT Fest Austin (@CLITFestAustin) February 26, 2014. Claire OT (@claireOT) July 3, 2014. SciFriLive — Science Friday (@scifri) July 4, 2014. audi #wantanR8 pic.twitter.com/qkUik9N3nS — Audi Tulsa (@AudiTulsa) April 24, 2014. BET (@BET) July 7, 2014.

Hashtag 156

Hashtag Proposal Open Source Twitter 156

Mindjumpers

APRIL 25, 2014

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. With close resemblance to active listening, real-time engagement allows the brand to become a part of the conversation rather than a continuous flow on a one-way street.

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Engagement Tumblr Activities Communities 203

Rebekah Radice

APRIL 13, 2015

Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was. The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Oktopost

MARCH 3, 2021

Tyler Lessard joined Vidyard in 2014 and almost immediately dramatically changed how the business world uses video to explode sales. Podcast Episode Summary. He saw the expectations of buyers rapidly changing, and through his secret ‘four E’s’ transformed the way sales organizations use video to avoid getting stuck in the status quo.

Wikipedia 84

Wikipedia Video B2B Apple 84

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So how do you incorporate live video streaming to your social strategy? as of June 2014. Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60

Oktopost

JULY 28, 2022

Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 62

B2B Apple Sample Samples 62

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Spurring conversation in the comment section via post copy CTAs and strong community management can keep users coming back for more. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Social Media Strategies Summit

OCTOBER 21, 2021

Wherever he posts, Scudamore’s social presence is universally upbeat, offering personal insights, strategies, and motivational messages that have played a part in his business success. Using Instagram to drive genuine two-way conversations can be a lot more impactful than just posting and logging off. Aaron Levie. Profiles: LinkedIn.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Keeping the Conversation Open. Developing a mobile strategy is the next step in this evolution.

Mobile 60

Mobile Strategy Loyalty SMS 60

Bill Hartzer

DECEMBER 16, 2013

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. SMS is an advertising channel that can significantly increase conversion and drive customer traffic to your site. Make it work for you.

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SMS Strategy Wireless Mobile 98

Oktopost

NOVEMBER 28, 2021

Currently serving as VP Sales, West of TechTarget, Rich oversees sales re-engagement efforts across strategic accounts in North America, as well as TechTarget’s global sales motion with Enterprise Strategy Group (ESG), a division of TechTarget.

Data 69

Data B2B Apple Hosting 69

Hootsuite

APRIL 14, 2021

While you’ve probably already included platforms like Twitter and Facebook in your social media strategy , WhatsApp could be equally as important to your brand. If you’ve never considered adding a WhatsApp Business account into your brand’s social strategy, we’ll explore why that might be a good idea. It can be used for business, too.

Tools 140

Tools Tips How To HootSuite 140

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. Does Blogging Still Matter in 2014? What strategies have worked best for you?

Consultant 191

Consultant SEO Flickr Blogger 191

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know.

How To 122

How To Social Media Management Metrics Team 122

Sprout Social

FEBRUARY 25, 2021

— Adrian Molina (@theadrianmolina) January 22, 2014. It's marketing, communications strategy, and subject matter knowledge. Removing words like “magic” from your vocabulary also creates space for productive conversations around how social media can support your broader marketing efforts. " It's not magic.

Social Media Management 112

Social Media Management Marketing Collaboration Skills 112

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. International news and events from abroad impact social conversations within India to a great extent. The Company was forced to make a speedy apology and promise a detailed review of their content strategy.

Activities 100

Activities Social Media Film Mobile 100

Convince & Convert

JULY 27, 2017

Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Click To Tweet.

Tips 122

Tips Marketing Press Release Influencer 122

Convince & Convert

MAY 2, 2014

When people and businesses are having a conversation on Google+, that gives SEO juice to the post they’re talking about. If being a social pro is all about going where the conversations are , then it seems like Google+ is far from dead in the water. He also talks about the new Google+ integration with Google AdWords. Seth Godin.

Google 147

Google Content Marketing Adwords 147

Convince & Convert

JUNE 27, 2014

“O n our main [Sprouts Facebook] page , where we see a lot of that great feedback and conversation from our fans, we’ve noticed that they use the ‘L-word’ a lot when they talk about Sprouts. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea.

Retail 148

Retail Marketing Sports Team 148

Sprout Social

FEBRUARY 5, 2020

You’ll need to take your overarching brand strategy into account to determine whether you should be focusing on increasing your post or page reach. From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. If brand awareness is your goal, increasing your page reach is usually the better target.

Facebook 145

Facebook How To Metrics Organization 145

Mindjumpers

APRIL 12, 2016

In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see. Learn and adapt. Relevance is key. If they get this right, they won’t need clickbait.

Brands 100

Brands Feed Feedly Publishing 100

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?” Since I’m flying back to the U.S. don’t look for me to reply to comments any time soon) … which turns Four.

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Press Release B2B Curation Consultant 182