Proactive Report

OCTOBER 21, 2013

2014 is almost upon us and many businesses are doing their planning for next year. You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot. You can use tracking codes to see how people repsond to your social content and offers. Get organized.

Small Business 65

Small Business Metrics Social Media Hubspot 65

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for.

Content 54

Content Metadata How To URL 54

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). 17% of mobile marketing campaigns involve video content.

Statistics 108

Statistics Mobile comScore Marketing 108

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Buffer Social

NOVEMBER 7, 2017

Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. User-generated content drives growth and conversions.

Study 111

Study Instagram Hashtag Research 111

Writtent Blog

JULY 19, 2016

The Stats Post Formula: Content Marketing Strategy that Drives Results. This blog post formula works for one main reason: It makes it incredibly easy for people creating content to make their writing sound authoritative and well-researched backed up by data. … This was without any content promotion whatsoever!

Case Study 40

Case Study Study Curation Survey 40

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

FEBRUARY 10, 2015

And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). 8 Content Marketing Statistics. Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

JULY 7, 2015

If you’re not careful, it can suck up all of your time and you’ll be left struggling to find hours in the day to create content for your blog. Most Popular Posts on Problogger 2014: Social Media. Hubspot’s The Social Media Content Calendar every Marketer Needs even has a template for you to fill in with your schedule.

Social Media 20

Social Media How To Hubspot Template 20

Oktopost

OCTOBER 12, 2022

With social engagement data at the core of the episode, Jen reveals why incorporating engagement data from social media into your marketing automation is the most unspoken (and effective) approach to segmenting your lead database and using these segments to create dynamic content. Meet Jennifer.

Hubspot 118

Hubspot B2B Apple Data 118

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 27, 2018

B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. Video views on Twitter grew 220X from December 2014 to December 2015. increase in purchase intent when exposed to promotional content from influencers. ( Three LinkedIn Marketing Stats.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Writtent Blog

JANUARY 16, 2014

To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates: 1. With estimates of the reduction ranging from 3-15%, it appears that low-quality sites are being punished more than content creators. Google Authorship Shakeup.

Google 88

Google Content SEO Hubspot 88

Ignite Social Media

FEBRUARY 2, 2023

Most of the content they show you is based on what you’re interested in, what content you’ve already shown that you like to watch, either by liking it or just by watching it. Lesson number five, organic content. Lesson 5: Organic content. And so a lot of people say organic content is dead.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

NOVEMBER 18, 2014

Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Our overall list building strategy was going well at the start of 2014. Conversion rate. New subscribers. 7 per cent. Here’s how we set ours up.

Conversation 163

Conversation Template Templates Real Estate 163

Writtent Blog

NOVEMBER 7, 2014

92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. Hubspot does a great job explaining what SEO really is. Introduction to Keyword Mapping for Content Marketers. What Is SEO?

SEO 111

SEO Resources Engineering Hubspot 111

Buffer Social

APRIL 5, 2017

We benefit a lot from free marketing courses and great educational content. Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill.

Marketing 108

Marketing Diagrams Skills How To 108

ProBlogger

NOVEMBER 21, 2016

Making your content sound more human. Let us talk about the importance of writing great blog posts and creating great content which is definitely important but it’s the editing of our writing where our post can really be made to shine. I’m trying to look a little bit more critically at the content. Crafting great titles.

Blogger 20

Blogger Process Questions Publishing 20

Buffer Social

OCTOBER 18, 2016

Here at Buffer, we’ve shared our favorite content marketing blogs and advanced marketing blogs. She/he writes fairly regularly (at least a few times a year) and has published content on their blog during 2016. The First Law of Content Marketing. Belle Beth Cooper was one of Buffer’s first content crafters.

Startup 40

Startup URL Hubspot Marketing 40

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. These tips still work for 2015!

Tips 100

Tips Statistics Hubspot Resources 100

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Becoming a content-first platform. Written content. Before Pulse, LinkedIn didn’t offer users or influencers much in the form of organic content.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Convince & Convert

APRIL 8, 2016

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. 71% of marketers say that video conversion rates consistently outperform other marketing content. In fact: 52% of marketing professionals name video as the type of content with the best ROI.

Video 60

Video Marketing Hubspot Education 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Buffer Social

JUNE 12, 2016

Post great content. Make sure your content is shareable. Reshare other people’s content. Hubspot data scientist Dan Zarella researched the effect of authority in a Twitter bio. Reasons for following included special offers or promotions, freebies, and exclusive content. Here are the Big 10: . Use hashtags.

Twitter 81

Twitter Strategy Instagram Facebook 81

Social Selling Masters

JULY 11, 2016

Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. To quote a hackneyed phrase, “Content is king.”

Tools 40

Tools Content Marketing Price 40

Webbiquity SMM

OCTOBER 8, 2013

What are the best strategies for promoting social content (and which bad ideas should be avoided)? 15 Strategies To Get More Shares For Your Content by Marketing Land. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Which social media marketing tools are most useful? by Social-Hire.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

JANUARY 17, 2011

billion by 2014. percent of internet users, or 127 million people, will use a social network at least once a month in 2010; that figure is projected to rise to two-thirds by 2014. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Seems like a bit of a disconnect.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

MARCH 19, 2012

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” That means, velocity will not be as important as truly impactful content.”

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” David Ogilvy.

Content 60

Content Template Templates Statistics 60

ProBlogger

NOVEMBER 21, 2016

Making your content sound more human. Let us talk about the importance of writing great blog posts and creating great content which is definitely important but it’s the editing of our writing where our post can really be made to shine. I’m trying to look a little bit more critically at the content. Crafting great titles.

Process 21

Process Blogger Questions Publishing 21

Buffer Social

FEBRUARY 16, 2017

In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015). Video is taking over social media. Image from KPCB ). replies, 2.8X

Social Media 111

Social Media Video Strategy Statistics 111

Webbiquity SMM

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. million pieces of content (videos, photos, blog posts, links etc.)

Research 191

Research Social Media B2B Statistics 191

Absolute PA

MAY 16, 2014

Visual marketing ( when you use visuals to enhance your messaging ) is the buzzword of 2014 thanks to social sharing sites like Pinterest, Facebook and Instagram. Source: hubspot ). A content writer’s bestest browser buddy. Content missing a little pizzazz? Want a no brainer way to get your content shared?

Tools 87

Tools Content HootSuite Marketing 87

Buffer Social

SEPTEMBER 22, 2017

Tools similar to Buffer: Hootsuite , Sprout Social , HubSpot , Everypost (and 20 more social media management tools ). Once you’ve researched all your options, we’d love to help you schedule, publish and analyze your content across multiple accounts through Buffer Publish! SumAll – social media analytics reporting.

Social Media 112

Social Media Tools Strategy Social Media Management 112

Rebekah Radice

NOVEMBER 9, 2015

With 63% of all social media content including an image, it’s time to increase your odds of winning the moment. Learn how visual marketing can redefine how you share content. Content with an image receives over 94% more views (which equates to nearly double the views) than content without images? Longform (ebooks).

Social Media 113

Social Media Brands eBook Social Networking 113

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. of HubSpot users attribute an increase in traffic to blogging activities. Image Credit: Content Marketing Institute.

Strategy 83

Strategy Hubspot B2B Blogger 83