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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Want to hear more from renowned B2B marketing leaders? The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

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59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important.

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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. Intelligent Content Conference – February 26-28, 2014.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). 17% of mobile marketing campaigns involve video content.

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The Unspoken Truths Behind Customer Segmentation

Oktopost

Want to hear more from renowned B2B marketing leaders? With social engagement data at the core of the episode, Jen reveals why incorporating engagement data from social media into your marketing automation is the most unspoken (and effective) approach to segmenting your lead database and using these segments to create dynamic content.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

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