Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly This time spend is equivalent to the time spent on Facebook and Instagram and higher than the time spent on Twitter and Snapchat. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Bill Hartzer

JULY 12, 2014

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. Here’s a copy of the Table of Contents of the Quality Rater Guidelines: Part 1: Page Quality Rating Guideline. Most websites add or change content over time. Part 2: Utility Rating Guideline.

Guidelines 166

Guidelines Google Reputation Engineering 166

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

Feed 117

Feed Feedly Facebook Publishing 117

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content 100

Content Marketing Cost Buy 100

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Social media is big with marketers, but a struggle for sales. 89% of U.S. eMarketer ).

Social Media 178

Social Media Marketing Hubspot Trends 178

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile users are primed to outpace desktop users by 2014. Content Must Be Quality & Personalized.

Trends 277

Trends Smart Phone Marketing Mobile 277

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

Convince & Convert

MAY 2, 2014

Ultimately, Google is in the content ranking business. Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs?

Google 147

Google Content Marketing Adwords 147

Bill Hartzer

MARCH 13, 2014

The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week. Sean Jackson – Content Marketing. Sean always has great info about content marketing. Search Engine Marketing Events'

Conference 164

Conference SEO Reputation Startup 164

Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Facebook combats click-bait headlines — August 2014.

Facebook 111

Facebook Feed Feedly Organization 111

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.

Content 100

Content Committee Marketing Consultant 100

The Realtime Report

JUNE 6, 2014

Facebook: 1.23 via Facebook. Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.

Social Networking 181

Social Networking Tumblr Brands Content 181

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Big 3 Heading into 2014. Sheryl Sandberg , of Lean In and Google/Facebook fame. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Questions 137

Questions Aggregator Banking Hosting 137

Small Business Mavericks

AUGUST 13, 2014

It’s no secret that Facebook changes its algorithm, just like Google does. And they will tell you that the reason they make their changes is an attempt to keep quality content high in newsfeeds, just like Google tries to do for the SERPs. The trick is figuring out what is considered quality content.

Facebook 150

Facebook Policies Social Media Google 150

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? However, I do hate when marketers react based on post type to get the most reach.

Feed 165

Feed Feedly News Facebook 165

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Writtent Blog

MARCH 7, 2014

You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? Write “Top List” content.

Syndication 95

Syndication Content Marketing Alltop 95

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Catch all episodes here. Episode Summary.

Data 118

Data Engagement Hubspot B2B 118

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). What is the point of a website in 2014? Advertising is a vertical, but marketing becomes horizontal. Marketing, clearly, needs to touch everything. That is the question.

Mobile 104

Mobile Analytics Conversation Engineering 104

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Hands free Facebook.

Organization 314

Organization Google Policies Privacy 314

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. 2M+ fans on Facebook. This part of their content program is difficult to emulate, to say the least.

Video 155

Video Content YouTube Syndication 155

Ignite Social Media

MARCH 6, 2017

The platform went public in 2014 and experienced very consistent growth. Facebook to Improve Data Accuracy. Facebook to Improve Data Accuracy. After announcing some flaws in their insights data, Facebook is reworking the platform and striving to provide more accurate data to marketers.

Data 108

Data Facebook Buy Trends 108

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Thomas Watson of IBM said there was a word market for 5 computers.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. It’s my primary targeting method these days.

How To 120

How To Facebook URL Campaign 120

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 168

Social Media UGC Aggregator Eventful 168

Social Media Strategies Summit

OCTOBER 21, 2021

Whether you’re looking for some great new content to add to your feed or maybe some inspiration for your own CEO’s channels, we’ve rounded up a list of some of the greats you should consider following. Profiles: Facebook. Aaron Levie is CEO of Box , a cloud content management and file-sharing platform. Kimberly Bryant.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Table of contents. That’s more than Facebook (69% of American adults).

Statistics 145

Statistics YouTube Marketing HootSuite 145

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. I would not create unique content for each platform. But I knew that I didn’t have the time or resources to create unique content everywhere.

Platform 175

Platform Video Instagram YouTube 175

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify.

Social Media 100

Social Media Marketing Survey Metrics 100