Tweet Are you focusing your Facebook investment in the right place? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. So, your job #1 as a steward of your brand’s Facebook page is to draw people to your page and maximize your conversion rate of visits to “likes.&# The continued rise of Facebook community managers. This shines the light firmly on community managers as the key to Facebook success for brands. Facebook itself doesn’t make things easy for brands. MORE >>

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. According to the Content Marketing Institute, only 40% of content marketers feel their efforts are successful , and consumers have been less bullish, with only 14% trusting corporate blogs in recent years. The reason most organizational content fails lies in the fact that they are marketing initiatives. MORE >>

single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. NBC Digital Entertainment released a series of online content in 2008, including more original web content, wireless iTV interactivity, graphic novels available for mobile viewing, and webisodes. is a concept (and eventual business model) built around information sharing, user-generated content, and implied collaboration and connectivity. MORE >>

Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of  fans and make them interact with you. Some time ago, I found an infographic called “Facebook Marketing Strategies” on AllFacebook , which, as the name suggests, functions as a great inspiration for how to create interesting marketing activities. The infographic has eight different categories with 64 marketing techniques in total. Check it out here, and let me know what strategy you might put together for your brand on Facebook? MORE >>

Your marketing team and agency has just been put on notice. Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie. The content is there to make people feel good and to give them something that they'd be eager to share. didn't think so. MORE >>