Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Facebook Rewards Longer Content: Here’s What We Found
AUGUST 18, 2015
About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack about how to achieve better reach and engagement organically. Both articles talk about how Facebook now rewards you when people stay on your page longer.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. Today a publisher can use our existing article styling tools to visually distinguish branded content from editorial content, as well as to meet contractual obligations established with the content sponsor.
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust. Andrea Jones explains why you need to embrace current marketing trends as you rethink your current content marketing strategy.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)
MAY 27, 2016
With more than 1 billion people logging in every day , Facebook is the king of social networks in terms of daily active users and the amount of referral traffic generated by those users. report from content marketing agency Fractl provides some insights into what kinds of content people share on Facebook. Fractl surveyed 2,000 people about how they share content.
Content Marketing Most Certainly is Not Dead
JANUARY 28, 2016
Content marketing is dead! Content marketing doesn't work! We have content shock! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. by Danny Brown Related Stories To Have a Content Marketing Strategy or Not…That is the Question Checking Out VR Content The Future of Content Marketing is Now.
5 Reasons Snackable Content is (Still) Awesome
OCTOBER 7, 2015
If you’ve ever heard the expression “big things come in small packages,” you already know a little something about snackable content. This social media content category might be composed of small, easy-to-consume chunks of information—think a tweet, or a Facebook video, or an Instagram meme—but it is nonetheless a mighty force for the good of your brand. Puh-lease.
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. I’m a big, big fan of the SmartBrief newsletters. There are a lot of content ideas in there. By Gini Dietrich.
Facebook Shelling Out $50 Million for Facebook Live Content (Report)
JUNE 21, 2016
Reports of Facebook paying media companies and publishers for Facebook Live content have surfaced in the past, but The Wall Street Journal has details, as well as a confirmation from the social network. Steven Perlberg and Deepa Seetharaman of the Journal reported after reviewing a document that Facebook has reached nearly 140 agreements with media companies, publishers and public figures for Facebook Live content, with those contracts adding up to more than $50 million. million from March 2016 through March 2017), The New York Times ($3.03 million).
How to Build a Marketing Funnel for Facebook Ads
MAY 24, 2016
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process. The post How to Build a Marketing Funnel for Facebook Ads appeared first on Spin Sucks.
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. In order to succeed, your content marketing needs superpowers. Powerful Stickiness.
How To Guarantee Your Facebook Page Content Reaches Your Fans
APRIL 2, 2014
The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. have no problem with Facebook trying to make money. Facebook Social Media Times are changing.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. marketer’s journey on Facebook: from engagement to advertising. Facebook has a saying that, “this journey is 1% finished.” How so, you ask?
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”. Having said this, many brands have already tried to embrace the change by posting associated content. Value for Marketers. In Need of Wow’s.
3 Ways To Tell If Facebook Fans Like The Content You’re Curating
AUGUST 10, 2012
You’re curating content on your Facebook page. But if the content is getting a lot of positive comments, Likes and shares, then there’s a good chance it’s going over well with your audience. If a significant number of fans are clicking to hide your content, or report it as spam, then you want to rethink your content approach. Interactions.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Eleven Ways Facebook Page Timelines Change Your Content Strategy
MARCH 20, 2012
The new Facebook page timeline layout changes the way your organization needs to think about content. Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. Share your Facebook Page.
Content Calendar for Content Marketing
PWB Marketing Blog
OCTOBER 29, 2014
Metrics for content marketing, are key to understanding campaign performance! Typically I include data on: Performance of paid marking campaigns – Whether PPC or Facebook Ads. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. In general, the dashboard includes the whole 9-yards.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What And do you take local context into consideration when creating Social Media content for your global brand? Facebook. Users are encouraged to location-tag their content, in order to create engagement to their own profiles.
Deep Text: Facebook’s Effort to Better Understand Textual Content
JUNE 2, 2016
Facebook this week pulled the curtains off Deep Text, its new deep-learning-based text-understanding engine, which it said can analyze the textual content in several-thousand posts per second. Facebook said in an email to SocialTimes that examples of uses for Deep Text include: Better understanding people’s interests: Facebook is testing the ability to generate large data sets with semi-supervised labels. Using public Facebook pages, we train a general interest classifier we call PageSpace, which uses Deep Text as its underlying technology. DeepText.
Monday Roundup: Content Rules
JUNE 23, 2014
A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Why: What defines “good” content?
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. There – we said it! Review your copy for typos.
Add a Branded Content Tag to Verified Facebook Page Posts
JUNE 23, 2016
Facebook recently made updates to their Branded Content Policy , which requires verified Pages to apply a Branded Content Tag to posts featuring a third party product, brand or sponsor. Today, we’re pleased to announce that applying a Branded Content Tag to posts is now available when publishing to verified Facebook Pages from Sprout’s Compose window.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. The more useful your content is, the more likely your readers will be to share it with others via social media and amplify your brand’s reach.
How to Love Facebook Live
JUNE 23, 2016
Brands have jumped on Facebook Live with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Here are some lessons to learn from how brands succeed with Facebook Live. To engage with Facebook Live, you’re going to need to have a tolerance for testing and learning.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
It’s not easy to produce great content every time you hit publish and it’s impossible to publish a string of never ending home runs. But that doesn’t mean you can’t follow a better, more professional content publishing routine to stack the odds in your favor and make sure you always have your audience’s best interests at heart. Eleven Content Marketing Ideas.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Facebook defines engagement as including all clicks, not only comments, likes and shares.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. Why aren’t people sharing your content? What What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. reasons your content isn’t going viral. 1.
Video is The New King of Content Marketing
SEPTEMBER 28, 2015
Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well. You want your content to be: Watchable.
Are You Sure You Want to Leave Facebook?
JULY 22, 2015
Everyone has heard of Facebook, no doubt about it. In fact, if someone says he’s not on Facebook, he might get a few weird looks such as, “Dude, what planet are you living on?”. Did you know 71 percent of online adults use Facebook? If there is one constant thing about Facebook, it would be the algorithm changes. Bottom line, they plan for you to stay on Facebook.
Content Creators: Enough with the Boring
FEBRUARY 23, 2015
By Lindsay Bell Content. But, take a poll (even a non-scientific Facebook poll!) and you will find content means many different things to many different people. Content can be delivered via many different media including, but not limited to, the internet, television, and audio CDs, books, magazines, live events, such as conferences and stage performances, etc. Go on.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s Make your posts shareable Merely posting content doesn’t make it shareable.
Your Page and Facebook’s Algorithm Change
Saying It Social
MAY 7, 2015
How Facebook's Algorithm change will impact your Business page and how to post correctly so Facebook's new Algorithm doesn't negatively impact your business more than it should. The post Your Page and Facebook’s Algorithm Change appeared first on. Facebook Facebook Strategy Business Pages Content Content Marketing facebook Facebook Algorithm Pages
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
Available templates: • Facebook cover photos. Facebook posts. Facebook apps. Facebook event covers. Facebook ads. Wide: ideal for Facebook and Twitter posts. You then have the option to share your graphic on Facebook, Twitter, Pinterest or Tumblr. Content Marketing Design Social Media MarketingThese three tools make it easy! Canva. annually.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” Facebook.
Smarter Ways to Measure Authoritative Content
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? This means you must be open to seeing different behaviors fueled by your content. Image: Thinkstock.
What Motivates People to Share on Facebook? (Infographics)
JUNE 21, 2016
use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook?
Content Curation Strategies for Social Media Managers
SEPTEMBER 21, 2015
It makes your business interactive and gives you an opportunity to understand your audiences’ needs and tailor your offerings, content curation, and sharing accordingly. With everything in the social world moving so quickly, it’s not always easy to be effective, especially if you don’t have a sound content curation and sharing strategy. Promotional Content.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
You could advertise on Facebook for $0.25 per thousand views , and you wouldn’t be subject to that notoriously unreliable viral phenomenon. That’s content marketing. Conversations without any content are less likely to go anywhere. Quantity conversation doesn’t make up for lack of quality content. And yes, content is harder to do than conversation.