Why do people share content? However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. Content is an enormously broad concept that we use every day without really defining it. We talk about how it should be: how important relevant and share-worthy content, how crucial it is in lead nurturing, how it makes or breaks our email marketing programs and even how it has become a currency. MORE >>

Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie. The categories of content can be broken down roughly into the following: Recognized holidays : Independence Day, Bastille Day, Labor Day, Grandparents Day. Think about that for a moment. MORE >>

Today someone said something which still has me reeling hours later: “Facebook will eventually replace websites.&# Facebook may have 500 million users and be raking in the dollars, but lets be perfectly clear: while Facebook can certainly be useful as an outpost to your company’s website, it could not and should not ever replace it. Thinking Facebook could take the place of a company’s website is like saying your car is so great soon you can just live in it and get rid of your house. Your Facebook page just disappeared? Surely not. Numbers. MORE >>

You could advertise on Facebook for $0.25 That’s content marketing. Conversations without any content are less likely to go anywhere. Quantity conversation doesn’t make up for lack of quality content. And yes, content is harder to do than conversation. You have to create value with content. Quality content creates better conversations. If your search and social popularity aren’t great, you may not have enough content, or your content may not be good enough for people to care about. Conversation Isn’t Enough. MORE >>

Facebook Marketing Social Media Marketing Tips Twitter content calendar template Facebook content Facebook insights social media social media content social media content calendar social media content plan social media content strategy Social Media Management Social Media Monitoring social media strategy Twitter contentThis is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. We always. MORE >>