Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. I wrote a rant back in 2014 that would apply equally today (seriously, read it). 21, 2014: Showing more from friends.

Feed 166

Feed Feedly News Facebook 166

Bill Hartzer

JULY 12, 2014

I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. Here’s a copy of the Table of Contents of the Quality Rater Guidelines: Part 1: Page Quality Rating Guideline. Most websites add or change content over time. Part 2: Utility Rating Guideline.

Guidelines 166

Guidelines Google Reputation Engineering 166

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. So what exactly is expected of a Director of Content? Develop an effective content strategy – planned content with an editorial calendar. Content creation based on insights gleaned from your research.

Tips 100

Tips Content Training Marketing 100

Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

Feed 117

Feed Feedly Facebook Publishing 117

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

The Realtime Report

JUNE 6, 2014

Facebook: 1.23 via Facebook. Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.

Social Networking 181

Social Networking Tumblr Brands Content 181

Small Business Mavericks

SEPTEMBER 26, 2014

Once upon a time, a business could utilize the organic reach of their Facebook Page posts and show up on the news feeds of interested followers. Chris Crum has put together Everything Facebook Has Said Over The Past Year About News Feed Ranking on WebProNews. Facebook combats click-bait headlines — August 2014.

Facebook 111

Facebook Feed Feedly Organization 111

Bill Hartzer

MARCH 13, 2014

The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week. Sean Jackson – Content Marketing. Sean always has great info about content marketing. Dennis Yu – Want to know about Facebook?

Conference 164

Conference SEO Reputation Startup 164

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Big 3 Heading into 2014. Sheryl Sandberg , of Lean In and Google/Facebook fame. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Questions 136

Questions Aggregator Banking Hosting 136

Small Business Mavericks

AUGUST 13, 2014

It’s no secret that Facebook changes its algorithm, just like Google does. And they will tell you that the reason they make their changes is an attempt to keep quality content high in newsfeeds, just like Google tries to do for the SERPs. The trick is figuring out what is considered quality content.

Facebook 150

Facebook Policies Social Media Google 150

Bill Hartzer

NOVEMBER 13, 2014

It appears that Facebook has recently acquired the Messenger.com domain name. Checking the name servers and the whois data for Messenger.com, there was a recent change to the name servers: from lovellsnames.org to facebook.com, and the registrant is now Facebook. I’m wondering what they’re planning on doing with it?

Domain Name 137

Domain Name Facebook Microsoft Privacy 137

The Realtime Report

JUNE 19, 2014

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. Facebook remains the preferred outlet for fans to discuss the tournament’s action, as more than half of U.S. Canada men’s hockey semifinal in the 2014 Winter Olympics).

Social Media 173

Social Media SMS Facebook Statistics 173

The Realtime Report

JUNE 16, 2014

Facebook: 1.23 via Facebook. World Cup Day One Draws More Than 58 Million Facebook Users. During the first day of the 2014 World Cup, over 58 million Facebook users accounted for more than 140 million interactions on the social network. Social Media Statistics Facebook social networking statistics World Cup'

Social Networking 175

Social Networking Tumblr Statistics Reddit 175

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Yes, Facebook does really seem to be encouraging us to use live video.

Feed 165

Feed Feedly News Facebook 165

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). What is the point of a website in 2014? In a world of micro-content and real-time marketing, this seems like the logical step for brands to take (but most are not).

Mobile 104

Mobile Analytics Conversation Engineering 104

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Strategy: Content distribution – displacement of cable as channels of the internet. Why didn’t Facebook and Twitter apply? CEOs want to know how to deal with big data. celebriities. Kardashians.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. I would not create unique content for each platform. But I knew that I didn’t have the time or resources to create unique content everywhere.

Platform 177

Platform Video Instagram YouTube 177

Ignite Social Media

MARCH 6, 2017

The platform went public in 2014 and experienced very consistent growth. Facebook to Improve Data Accuracy. Facebook to Improve Data Accuracy. After announcing some flaws in their insights data, Facebook is reworking the platform and striving to provide more accurate data to marketers. Facebook Trends by Generation.

Data 108

Data Facebook Buy Trends 108

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. 2M+ fans on Facebook. This part of their content program is difficult to emulate, to say the least.

Video 153

Video Content YouTube Syndication 153

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests.

Data 118

Data Engagement Hubspot B2B 118

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Hands free Facebook.

Organization 314

Organization Google Policies Privacy 314

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

CPC 111

CPC Facebook Marketing Advertising 111

Convince & Convert

MAY 2, 2014

Ultimately, Google is in the content ranking business. Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs?

Google 145

Google Content Marketing Adwords 145

Convince & Convert

JANUARY 23, 2014

In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Well before the term selfie became ubiquitous, Dunkin’ Donuts was featuring a different fan on its Facebook page each week. Look closer at the photos and they fall into today’s trend of selfies.

Examples 162

Examples Social Media Content Film 162

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. It’s my primary targeting method these days.

How To 120

How To Facebook URL Campaign 120

Ignite Social Media

JUNE 23, 2016

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ Facebook’s ad revenue is increasing at a staggering rate from $5.29

Buy 112

Buy CPM Facebook API 112

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100

Content Marketing Cost Buy 100

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Facebook is in an ongoing battle with inauthentic content. The target here is misleading, sensational and spammy content.

Authentication 60

Authentication Feed Feedly News 60

Laurel Papworth

APRIL 10, 2018

Why does Facebook have patents to listen (eavesdrop) through the microphone for ambient sound if they are only using it for uploading your video? Mr Zuckerberg Facebook submitted a patent 7 years ago to listen to background noise (ambient waveforms) for the purposes of delivering content. Facebook Eavesdropping Patent #1.

Questions 74

Questions GPS Facebook Analysis 74

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? in July 2014: 61 comments. Image: Thinkstock.

Content 100

Content Metrics Lurker System 100

Twist Image

NOVEMBER 7, 2014

It''s amazing to me how I often I get asked about blogging and the merits of publishing longer, text-based, content on a regular basis. It feels like the desire to share this type of content can''t be satiated. Personal, online journal-type of content, have shifted to become more op-ed-like or BuzzFeed link-baity.

Journal 75

Journal iPad How To WordPress 75

Devumi

AUGUST 20, 2014

Twitter has been doing a lot lately to start looking like Facebook Lite , or like an Instagram with a more instant appeal. Adding this on to promoted tweets as advertising content, and you are starting to get a Twitter feed that is no longer like the one you remember signing up for. — The Verge (@verge) August 19, 2014.

Twitter 79

Twitter Content Adsense Curation 79

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content 100

Content Committee Marketing Consultant 100

Ari Herzog

APRIL 26, 2015

I created my Facebook account as a graduate student when the site was only available to people with.edu email addresses. I will share everything I do online to Facebook, turning it into a firehose similar to how FriendFeed operated. Facebook bores me. My own content included. I don’t know how. Thanks for reading.

Facebook 70

Facebook Instagram LinkedIn Comments 70

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 168

Social Media UGC Aggregator Eventful 168

Convince & Convert

DECEMBER 13, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. Storytelling in 2014 from Gary Vaynerchuk. “All of them.

Social Media 148

Social Media Content Case Study Retail 148

Twist Image

JANUARY 2, 2014

Certainly, this is not the most optimistic headline you are going to read on January 1st, 2014. That bubble was (somewhat) popped by the issue of content distribution strategies. While Everyone Else Whines, This Guy Makes His Whole Living Off Facebook Traffic. We need Twitter and we need Facebook.

Content 104

Content Airlines Advertising Issues 104