Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. To create moments of engagement with a consumer.

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Buffer Social

JUNE 6, 2018

Social media is as much about engagement with other people as it is about sharing content. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements.

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Social Media Engagement Marketing How To 111

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? billion times since 2014. So, what does Meta’s domination mean for social media marketing? Something to think about when you’re using Messenger to engage with customers.

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Facebook HootSuite Marketing Instant Messaging 99

Kikolani

JANUARY 13, 2014

Without further ado, here are the 101 things I learned at #NMX 2014. Use marketing channels to be more human. Grow and nurture your community. Delete everyone on your mailing list that hasn’t engaged within the last six months. Drives other marketers nuts. Honor your customer first. Speaker: Antonio Centeno.

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Review Influencer Crowdsourcing Vimeo 144

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Why does social media marketing cost so much? How do I grow my follower count?

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Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

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Keyhole.co

FEBRUARY 28, 2023

What we’ll talk about in this blog post is how you can use this ongoing trend to get people talking about your brand and ramp up your engagement rates. Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean.

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The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

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Pam Moore

DECEMBER 11, 2016

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

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Firebelly

APRIL 19, 2016

We receive a lot of questions from bars, restaurants and breweries about marketing on Instagram. 3) What should we do to build community on Instagram? They wonder why they’re getting no engagement or where all of their followers went all of a sudden. Never forget the Instapurge of 2014 ! Well, we can certainly help!

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Instagram Tips Marketing Hashtag 100

Convince & Convert

MAY 2, 2014

link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs? ” If it’s all about you, it’s impossible to build a community. Make your social presence about your community first, and create your content and strategy around that. Seth Godin.

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Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Video Marketing Influencer 78

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

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Engagement Social Media Class Loyalty 109

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Trends Brands Marketing Influencer 78

Firebelly

MAY 11, 2015

Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. We’ve had many brands come to us with concerns that their large social media audiences were not engaging, clicking or converting.

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Social Media Marketing Community building Analysis 100

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. Live Lokai collaborated with social media Instagram influencer, Helen Owen, and her nearly 900K audience to market the brand’s bracelets at the festival.

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Engagement Brands Hashtag Eventful 110

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. Gymshark does this by maintaining a strong social media presence and an active fitness community online. Let’s dive into Gymshark’s marketing strategy. So, Gymshark’s marketing strategy makes use of these phrases as hashtags. Instagram: 6.7

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Waxing UnLyrical

DECEMBER 13, 2013

The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. When Kellye asked me to speak at the 2014 event, I jumped at the chance. xPotomac 2014 (Feb. Traackr’s The Engagers: 2013 Edition. on influence and engagement, it’s a calendar too!

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Conference Price Hotels Newsletter 276

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Posts with unusual engagement patterns (a like-baiting signal). The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement. 17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos.

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Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers.

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Construction Social Media Strategy Collaboration 52

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

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Strategy UGC Hotels Marketing 59

Buffer Social

MAY 8, 2023

When he moved into marketing, his sports blog called “Blog, Don’t Lie” (named after the infamous quote by NBA player Rasheed Wallace) shifted focus to writing about sports writing. But you can also measure the things you have to earn – and marketers don't do the second one nearly enough.”

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Marketing Sports Social Media Buy 86

Laurel Papworth

NOVEMBER 3, 2014

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. The 7 steps of social media Engagement . OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

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Social Media Press Release Class Course 69

Hootsuite

OCTOBER 27, 2021

The practice was then introduced to Instagram in 2014. This might be the case if your brand uses different names in different markets. Cultivate your community. The best way to demonstrate your notoriety on Facebook is to have a large and active community of followers. Respect Community Standards.

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Unmetric

SEPTEMBER 19, 2018

Glossier is a unicorn in the beauty market and there’s no other way to put it. This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap.

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Social Media Hashtag Instagram Meme 141

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world.

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Social Media Startup LinkedIn Telecommunications 211

Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. via eMarketer We will likely see an increase in smartphone use to keep up with the games but also to engage with each other about what’s happening on the screen. Tweetable Moments We want to humanize our brand as much as possible.

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Retail Marketing Sports Team 148

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. You usually can’t get this type of engagement in other digital spaces.

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Advertising Social Media Tips B2B 187

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Overall engagement may drop. Will users be less likely to like a piece of content if it does not already have high engagement numbers?

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Instagram Metrics Influencer Campaign 91

The Realtime Report

JUNE 10, 2014

The anonymous donor allegedly began hiding the cash as a way to give something back to the community — and now the idea has taken root in multiple towns and cities across the U.S. The @HiddenCash account has over 470,000 followers, and numerous imitators are adding followers at a rapid rate. — Hidden Cash (@HiddenCash) June 10, 2014.

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Twitter Brands Trends Campaign 175

yMarketingMatters

MARCH 30, 2014

You want followers to engage and share your updates, right? This allows brands to target their marketing and build relationships within relevant communities. You can also request a copy of the recommendations that were present as of March 4, 2014. See screenshot below).

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Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

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Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. lowsscorinh 5_0. No problem.

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Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. They aren’t marketing a service or peddling a product. Nonprofits typically don’t have the resources to invest (heavily or otherwise) in marketing. Nonprofit Storytelling: Community-Building.

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Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Look closely at the images and the engagement stats are crazy impressive. The posts are also being shared on Twitter, where considerable engagement is being generated as well. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT.

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Campaign Instagram Case Study Upcoming 167

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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