Convince & Convert

FEBRUARY 12, 2015

According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy. The year is still young.

Metrics 60

Metrics Marketing ROI Mobile 60

Pam Moore

MARCH 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. Marketers get smarter with measurement and optimization.

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control.

Sentiment 52

Sentiment Analysis Brands How To 52

Talkwalker SM

FEBRUARY 11, 2016

According to a 2014 study performed by the Blackstone Digital Agency, 75% of all luxury goods buyers use social media. Michael Kors has clearly capitalized on this – their whimsical video that tells the love story of two bags has all the right elements of a successful social campaign.

Campaign 64

Campaign Influencer Social Media Study 64

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Unmetric

JULY 17, 2016

When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected. We’ve even learned to (almost) measure ROI. Falling Facebook Reach numbers has been keeping social media managers up for years now.

Data 60

Data Facebook Metrics Social Media Management 60

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. Marketers get smarter with measurement and optimization.

Trends 78

Trends Brands Marketing Influencer 78

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. I’d recommend experimenting with various audiences in order to find one that works best for your Facebook Ads campaigns. Why you should consider ROI, not only cost.

Cost 40

Cost Advertising Price Facebook 40

Jon Loomer

MAY 26, 2015

I went back to May of 2014 within my custom ad reports. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. Here’s why… Click To Tweet. Data Set Notes.

CPA 113

CPA CPM Facebook Cost 113

Buffer Social

JANUARY 25, 2018

In 2014, the organic reach on Facebook has fallen to six percent from 12 percent just the year before 23 Social@Ogilvy. If you are interested in getting started with such a content strategy in 2018, here’s our guide to running a user-generated content campaign. Organic reach and referral traffic are plummeting.

Social Media 111

Social Media Trends Report Survey 111

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

JULY 19, 2016

This small detail could be useful for tracking follower growth during campaigns or contests. According to a 2014 study, 44% of consumers expect to hear back from a brand on Facebook. Compare paid and organic engagement to calculate ROI. Additionally, the list provides you with the date on which each person or Page Liked yours.

Features 40

Features Facebook Marketing Notification 40

Buzz Marketing for Technology

MARCH 13, 2014

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. Meanwhile, a new study released by IBM in 2014 reveals that brands stand to lose $83 billion due to poor customer experiences.

ROI 272

ROI Data Analysis Conversation 272

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. It Depends On Proving Your ROI by Forbes. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog. ” 10 Reasons Visual Content will Dominate 2014 by Advanced Lead Generation Marketing Blog.

Content 193

Content Tips Marketing B2B 193

Convince & Convert

FEBRUARY 17, 2017

At the close of 2014, this figure was only one billion per day. While they certainly hold exciting potential, it’s important to avoid common mistakes that can cripple your campaign. Seasoned marketers know they should be testing all parts of the ad campaign, including the messaging, visuals, audience, and placements.

Video 143

Video CPC Facebook Strategy 143

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Social media manager. Brand manager.

Travel 93

Travel B2B Automotive Campaign 93

The Realtime Report

JANUARY 22, 2014

American Apparel (@americanapparel) January 18, 2014. The brand is creating one or two lead generation campaigns per week on Twitter. 50% of leads from these campaigns led to new emails (not previously in the brand’s database). The Printed Shiny High Swimsuit & Stardust Tap Short from Cali Sun & Fun!

Apparel 161

Apparel Twitter Retail Case Study 161

Webbiquity SMM

JUNE 10, 2014

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Track your campaign like a case study. Report positive and negative outcomes of the campaign. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Facebook work best over lunch).

Conference 196

Conference Social Media SEO Marketing 196

Keyhole.co

JULY 25, 2023

This has led to some inspiring campaigns. So, looking for a place to get started and make your own impactful campaigns? This blog has you covered, as we’ll be running through 10 actionable steps that every charitable organization should be doing when taking their campaigns to the digital world. Let’s dive in!

Social Media 52

Social Media Strategy Campaign Hashtag 52

Pam Moore

DECEMBER 11, 2016

This is up from 808 words in 2014. 53% of email are opened on mobile devices (campaign monitor). Create once, use many (= increased ROI). Leveraging content you already have to increase business results and ROI. Content Marketing ROI: Leverage Content You Already Have (episode 30). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. But I can’t compete with the guy who is “local” to client with local-shop type campaigns. Get your skills dialed in.

SEO 79

SEO Company Hotels Marketing 79

Keyhole.co

DECEMBER 7, 2020

Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Improve social ROI. And with an easier checkout option that will boost your conversion rates, you’re bound to see your social ROI soar. Make the most of robust social media analytics tools to track your ROI and see the impact in real time.

Social Media 80

Social Media UGC Hashtag Instagram 80

Buffer Social

NOVEMBER 8, 2023

In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment) , KPIs (key performance indicators), and all the other acronyms business leaders love. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018.

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

AUGUST 23, 2016

In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. Not only can you generate leads through social media , but you can also get a nice ROI. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. Social media traffic is on the rise.

Social Media 40

Social Media Avatar Social Networking Compete 40

Convince & Convert

OCTOBER 31, 2014

As the winner of the 2014 Digital Innovator Award given by the NBA, Jeramie credits his team and upper management for letting him grow his social team the way he sees fit. You can actually use Facebook ads to remind people to look for your email, or even for a direct mail campaign. via Phoenix Suns Facebook.

Social Media 129

Social Media MySpace Journal Team 129

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

OCTOBER 31, 2014

As the winner of the 2014 Digital Innovator Award given by the NBA, Jeramie credits his team and upper management for letting him grow his social team the way he sees fit. You can actually use Facebook ads to remind people to look for your email, or even for a direct mail campaign. via Phoenix Suns Facebook.

Social Media 115

Social Media MySpace Journal Team 115

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. Technically you can boost any post , but because you will be paying for it, it makes sense to only boost posts that promise the greatest ROI. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Instagram ads.

Facebook 153

Facebook Feed Feedly News 153

Webbiquity SMM

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. In fact, spending for online videos has gone up 114% since 2014. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Waxing UnLyrical

APRIL 26, 2018

Statistics can draw us into a campaign. So what’s the ROI? Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. It’s the “owned” in the PESO model and the foundation upon which we build our campaigns. Guest Post by Mike Connell. Humor can hook us. Shocking imagery can, well, shock us.

Case Study 168

Case Study Communities Study Statistics 168

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Digital marketing isn’t about campaigns, it’s about waterfalls. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? ” How To Calculate Social Media ROI. Social Media ROI: 14 Formulas to Measure Social Media Benefits by Search Engine Watch. ** 5 STARS. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Socialmedia.biz

OCTOBER 29, 2016

With so many millions of campaigns, ads, products and personalities shouting for attention, what can a new business do to be seen through all the chaos? Third, use of images was rated as the most important social media optimization tactic, in a 2014 survey by Adobe and Software Advice.” Read more). Rebekah Radice. Imagine WOW blog.

Influencer 60

Influencer Social Media Resources HootSuite 60

Convince & Convert

APRIL 8, 2016

Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. In fact: 52% of marketing professionals name video as the type of content with the best ROI. 76% of marketers plan to use video to boost their brand awareness campaigns. 2016 is the year of video.

Video 60

Video Marketing Hubspot Education 60

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. Agencies, are there any other services you provide likely to grow 34% each year? so to carve it out is sensible. Eventually, no.

Social Media 122

Social Media Strategy CoTweet CoTweet 122