Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 148

CPM CPA ROI Campaign 148

Jon Loomer

MAY 26, 2015

I went back to May of 2014 within my custom ad reports. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35 Data Set Notes.

CPA 113

CPA CPM Facebook Cost 113

Buffer Social

JANUARY 10, 2017

While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. I’d recommend experimenting with various audiences in order to find one that works best for your Facebook Ads campaigns. Why you should consider ROI, not only cost.

Cost 40

Cost Advertising Price Facebook 40