Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

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Strategy Content Marketing BuzzStream 226

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

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Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. These searches are leads.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. What Type of Content Works & Doesn’t Work on TikTok? What is TikTok?

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Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I wrote a rant back in 2014 that would apply equally today (seriously, read it). 21, 2014: Showing more from friends. 10, 2014: Cleaning up spam.

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Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

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Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Writtent Blog

MARCH 7, 2014

You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? Write “Top List” content.

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Syndication Content Marketing Alltop 95

Convince & Convert

MARCH 2, 2015

His 2014 book “What Happens in Vegas Stays on YouTube” was recently nominated for a Pulitzer Prize, and he was voted the second most likable author in the world (second only to Harry Potter creator, J.K. Release Your Brand. Once you answer those questions, you are truly ready to create content.

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Content Marketing B2B Journal 60

Sprout Social

FEBRUARY 5, 2020

Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon. Without any reach, your content will exist without purpose or visibility on Facebook. Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand.

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Facebook How To Metrics Organization 145

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Analysis of Adidas’s social media accounts Adidas is the leading sportswear and footwear brand in Europe, and the second largest worldwide ( closely behind Nike ). Let’s plunge into Adidas’s social media strategy.

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Sports Social Media Strategy Apparel 59

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability.

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How To Social Media Management Metrics Team 126

The Realtime Report

DECEMBER 19, 2018

Running from December 18, 2018 to February 18, 2019, the contest is a showcase for the world captured from above, and welcomes submissions from professional photographers, videographers, aerial enthusiasts and content creators around the globe. .

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Video Sports Energy Guidelines 79

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. In that same year, this brand innovation group also secured $4.4

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Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

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Case Study Campaign Cause marketing YouTube 160

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

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Influencer Campaign Marketing Fashion 100

Socialmedia.biz

FEBRUARY 11, 2019

According to experiential cognitive processing , people are more likely to engage with content that’s relatable and appeals to their emotional quotient. On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow.

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Social Media Sentiment Analysis Study 88

Convince & Convert

FEBRUARY 16, 2015

iSocialFanz Tweet This A Passion for Change Brian Fanzo partnered with Daniel Newman halfway through 2014 to continue to build what Daniel had started as BroadSuite Consulting. Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. What do you need?” See you next week!

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Convince & Convert

MARCH 31, 2015

On July 1 of 2014, the world’s biggest advertiser officially killed marketing. As part of a big reorganization at Proctor & Gamble (P&G), every marketing team was renamed “brand management” and hundreds of marketing directors shifted titles to become brand directors.

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Twist Image

JANUARY 23, 2018

Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Here is the TL;DR synopsis: less content from brands and news publishers in your news feed, and more content from family and friends. Investors are a bit nervous, too. What sparked it all?

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Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Storify Reddit 160

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. .

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Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. Post only the best content you can find each day. Curate user-generated content.

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Organization Flipboard Social Media Company 108

Ignite Social Media

JUNE 1, 2016

For example, today’s audience is much more attracted towards visual content. So brands, both big and small, are leveraging visual content to allure prospective customers. Even well-known brands like Coca Cola focus on Facebook marketing. as of June 2014. Live Video Streaming to Take Over.

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Trends Social Media Strategy How To 60

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Mobile devices will account for 25% of global internet traffic by 2014. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016.

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Statistics Mobile comScore Marketing 108

Buffer Social

NOVEMBER 7, 2017

Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. User-generated content drives growth and conversions.

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Study Instagram Hashtag Research 111

Devumi

OCTOBER 24, 2014

Establish your brand and build awareness. What do you think DC Comics can learn from Marvel Comics’ curated content on their “ Costober ” board? Pin your content to your boards. Establish your content calendar for Pinterest. — metmuseum (@metmuseum) October 24, 2014. Find new customers.

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Strategy Wikimedia Marketing How To 113

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. View this post on Instagram. pulluporshutup.

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Influencer Travel Marketing Instagram 65

Twist Image

MAY 11, 2015

And, it looks like Apple is about to announce their streaming audio service (based on some of the technology that they acquired when they bought the Beats brand last year). Spotify lost $197 million in 2014. That's the filter bubble: seeing content from people you (mostly) agree with. Sure they bring in a lot of money ($1.3

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The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. Those who were hoping to use the website to grow visibility for an existing business never added more content. since 2014. The Complete Solo Build It! Solo Build It!

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Review Domain Name Training Course 167

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media.

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Travel Class Social Media Hotels 40

Koka Sexton

JANUARY 19, 2017

. — Koka Sexton (@kokasexton) October 20, 2014. In 2014, creating this social selling video was one of those moments that will always stand out to me. When it comes to establishing your professional brand on social networks, Hootsuite has been at my hub of discovery and engagement. Koka Sexton (@kokasexton) January 5, 2017.

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Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network.

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API Marketing comScore Video 40

Sprout Social

NOVEMBER 15, 2016

Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? One of the easiest ways to turn your employees into brand advocates is to make it easy. It’s a great way to streamline the important messages and content that matter to your brand.

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Social Media ROI Loyalty Social Networking 40

Socially Sorted

FEBRUARY 27, 2017

Now, of course, most people will see your content out on the newsfeed, but if someone does come to your page, wouldn’t you want them to see what matters most, first? In my example below, my button leads to a landing page for my 3 part training series in visual content. Choose the option that suits you best!

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Facebook Video Eventful Engagement 40

Waxing UnLyrical

NOVEMBER 16, 2016

Fortunately for us, there are reliable visual resources to curate content from. This is a guide on where to find visual content resources and how best to use them. Most people appreciate the credit and may even help you promote the content featuring their visuals. Cami Bird (@cjbird) September 9, 2014.

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Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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