Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year! Their most viewed video of the year was published in January of 2014.

YouTube 60

YouTube Brands Sports Video 60

Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. To me, a “buzz wedge” is when something going on in the news is trending (the buzz) and a company tries to capitalize on it with a story or social post even though the buzz is completely off brand (the wedge). Yes, you can hold me to that.

Trends 166

Trends Marketing Case Study Loyalty 166

The Realtime Report

JUNE 6, 2014

Millennials Are 56% More Likely To Find Brand Content On Social Networks. The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.

Social Networking 181

Social Networking Tumblr Brands Content 181

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111

Tools Content Marketing WordPress 111

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Where’s Social Media Going in 2014?

Tips 235

Tips Brands Loyalty Fashion 235

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. So what exactly is expected of a Director of Content? Develop an effective content strategy – planned content with an editorial calendar. Know how to research the landscape around the brand.

Tips 100

Tips Content Training Marketing 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 145

Social Media Collaboration Class Retail 145

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. Top brands on Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Statistics 142

Statistics Marketing SMS Research 142

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Devumi

DECEMBER 24, 2014

The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials.

Hashtag 84

Hashtag YouTube Campaign Twitter 84

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Strategy 226

Strategy Content Marketing BuzzStream 226

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

Social Media 134

Social Media Content Lurker Metrics 134

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Big 3 Heading into 2014. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Listen Now. Find us on iTunes: [link].

Questions 136

Questions Aggregator Banking Hosting 136

Writtent Blog

MAY 7, 2014

We’ve listed 25 of the best practices of 2014 below. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Appealing to readers as a content writer means engaging them. Your content needs to convert.

SEO 110

SEO Engineering Guidelines Industry 110

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. These searches are leads.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Proactive Report

SEPTEMBER 10, 2014

This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. One click on the top line report drills down to share of voice for each brand in each of the top five B2B tech topics. com/technovision.

Report 53

Report Microsoft Brands Sentiment 53

Ari Herzog

JANUARY 1, 2014

On the first day of 2014 I launched a series of social media channels under this name. Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page. Follow my brand on this Pinterest page. Follow my brand on this LinkedIn group. Meet AriHerzogDotCom.

Brands 162

Brands News Meeting LinkedIn 162

The Realtime Report

JUNE 10, 2014

Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands? Brands could tweet about hidden products or prizes or gift certificates (rather than cash) and also leave instructions for how recipients can then ‘pay-it-forward’ to others in the community.

Twitter 175

Twitter Brands Trends Campaign 175

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It’s a piece of content The Rolling Stone Magazine should have done, but didn’t do. Dustin Hinz estimates that they get nearly 10 billion brand impressions a year. Don’t Talk About the Brand.

Video 153

Video Content YouTube Syndication 153

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. SEOs are using content as linkbait.

Trends 37

Trends Content Marketing Press Release 37

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. Brands have to cross platforms.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Devumi

NOVEMBER 7, 2014

Pinterest content curation may just be the easiest way that you increase exposure for your brand, reach relevant new followers, and create streams of information that people come back to again and again. Pinterest content curation helps you do this in an organized fashion, and with a little help from other web users.

Curation 87

Curation Brands Content Hashtag 87

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. Public: The content of which can be seen by everyone. Find and Build Your Tribe A community attracts people.

Communities 166

Communities Google Notification Project 166

Convince & Convert

MAY 8, 2014

As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Scott Smith (@ScottSmithSonic) February 3, 2014 5) NARS Uses Snapchat to Release Preview of New Collection Cosmetics company NARS used the Snapchat to release a preview of its upcoming Guy Bourdin color cosmetics collection.

Brands 167

Brands Case Study Upcoming Forums 167

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Likeable

FEBRUARY 9, 2021

While the teams are competing for the Lombardi Trophy, big brands compete for everyone’s attention with iconic TV ad spots. In recent years, though, brands are increasingly incorporating social media marketing efforts into their Super Bowl advertising. But the brand still capitalized. Oatly’s Big Break?

Social Media 63

Social Media Brands Reddit Compete 63

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. How do they beat them rather than join them?

Brands 100

Brands Feed Feedly Platform 100

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Today, we’re exploring how these brands in the know play their hand and jump on board some of the strangest holidays out there. — Pirate's Booty (@piratesbooty) September 19, 2014. — U.S.

Brands 87

Brands Proposal Sports Authentication 87

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Put more succinctly, your customers know your content before they know your business.

Content 100

Content Marketing Cost Buy 100

Writtent Blog

DECEMBER 22, 2013

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. Intelligent Content Conference – February 26-28, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. It’s no wonder then that visual content is the top marketing trend for 2016.

Real Estate 40

Real Estate Content Brands Survey 40

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I wrote a rant back in 2014 that would apply equally today (seriously, read it). 21, 2014: Showing more from friends. 10, 2014: Cleaning up spam.

Feed 166

Feed Feedly News Facebook 166

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Are you surprised by this?

Brands 101

Brands Loyalty Advertising Embedding 101