yMarketingMatters

JANUARY 10, 2014

Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Personal and Human.

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Social Media Tips Marketing Mobile 277

SocialFish

NOVEMBER 11, 2010

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. This is important.

Mobile 256

Mobile SMS iPad Applications 256

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

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Team Marketing B2B Eventful 160

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

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Statistics Mobile comScore Marketing 108

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Metadata Flipboard Metrics 130

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers,” said Hill.

Mobile 156

Mobile Automotive Campaign Influencer 156

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media. A roundup of relevant links affecting our industry.

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Social Media Flipboard Press Release Trends 167

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

APRIL 22, 2019

There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. In 2018, marketers produced more social ads than ever before and increased their budgets by 32%.

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Trends Social Media Instagram Influencer 142

Ignite Social Media

APRIL 22, 2021

We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and that YouTube would now fit more comfortably into the TV, film and video services. YouTube TV.

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YouTube Social Media Notification Film 154

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Flipboard Flickr 137

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buzz Marketing for Technology

MAY 15, 2013

And mobile, which can seem like an entirely different universe, looms ever larger. The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. If the $42.3

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Retail Analysis Analytics Data 202

Ignite Social Media

MAY 1, 2017

, letters were sent to over 90 Instagram influencers warning them to stop hiding from followers the fact that their posts were sponsored by brands. For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” Twitter Is Finally Growing Again, Sort Of.

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Instagram Twitter Engineering Influencer 104

Small Business Mavericks

SEPTEMBER 26, 2014

He has 18 points from their series of “News Feed FYI” announcements since August of 2013. Here they are: Facebook only highlights “major” updates — August 2013. Facebook prioritizes 300 posts out of the 1,500 or so possible posts — August 2013.

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Facebook Feed Feedly Organization 111

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Reach the right audience. Overall, U.S.

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Retail Discount Loyalty Data 217

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress.

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Campaign Apparel Social Media Posterous 180

Ignite Social Media

JULY 31, 2017

In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. Influencer marketing and paid is another way to gain exposure. Marketers are looking for efficiencies. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

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Social Media Trends Community building Hosting 84

Your Escape From 9 to 5

APRIL 15, 2022

Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. The 2013 findings of Econsultancy showed that 74% of companies reported that social media is either somewhat or highly integrated into their SEO strategy. How can you boost your bottom line?

SEO 74

SEO Social Media Engineering Social Media Management 74

agora pulse

JUNE 20, 2017

Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only. The Klout Score is a number between 1-100 that represents your influence. With a chrome extension, mobile app and desktop view, this is a management system for busy people on the go.

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Tweetdeck Klout iPad iPhone 131

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

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Social Media Brands Content Real Estate 121

Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Mobile email design is moving a lot of nav bars from the top of emails to the bottom, where they have more room to be touch-friendly.

Embedding 60

Embedding Mobile Reputation Retail 60

Pam Hughes

DECEMBER 30, 2021

… Voice will soon be a primary way consumers connect with the digital world, and a primay way that digital marketers will connect with consumers … Jon Stine, Executive Director, Open Voice Network. Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches.

SEO 68

SEO Strategy Engineering Mobile 68

Diva Marketing Blog

MAY 8, 2014

You have a way to bring friends, as the marketers might say, into the purchase decision. yelp.com ) influence purchase from the very important, your 27 th pair of black shoes to the mundane, which dryer to buy. Jelly a mobile app "knowledge search" from Twitter Founder Biz Stone. (It''s It''s my new favorite time suck.)

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Smart Phone Retail Mobile Buy 76

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Remember when eBay was the online auctions king?

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Crowdsourcing Curata Mobile Content management systems 131

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. Look no further than the aforementioned influencer industry, which has embraced genuine perspectives. In 2013, Snapchat introduced the world to Stories.

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Trends Social Media Brands Authentication 111

Convince & Convert

MARCH 29, 2013

” That is: how can Klout, the “Standard of Influence,” give Warren Buffett a score below 50 while Justin Bieber consistently ranks in the 90s? “We’re, for the first time, giving brands some understanding of their audience of influencers , as opposed to just telling them about their own presence.”

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Klout Curation Social Media Analytics 129

The Social Media Hat

MAY 21, 2016

Businesses and marketers and broadcasters have been using Blab to stream live video broadcasts. Prominent influencers have been developing weekly shows and dedicated followings on the network, just as we saw with Google Hangouts On Air throughout 2013 and 2014. But of course broadcasters and marketers aren't normal.

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Social Networking YouTube Platform Hosting 113

Convince & Convert

JANUARY 10, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Users can ask questions using photos, and the whole experience is completely mobile-centered. Listen Now. Introducing Jelly from Jelly Industries, Inc.

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Curation Content Vimeo Yahoo 129

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. How does social influence work ?

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Social Media Study Statistics Aggregator 161

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). Imagine multiple digital devices from mobile to tablet and computer to wearable. Fast forward 66 years.

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Social Media Airlines Film Foursquare 67

Writtent Blog

JUNE 3, 2013

The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future: .

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How To Tips Syndication SEO 87

Diva Marketing Blog

MAY 8, 2014

You have a way to bring friends, as the marketers might say, into the purchase decision. yelp.com ) influence purchase from the very important, your 27 th pair of black shoes to the mundane, which dryer to buy. Jelly a mobile app "knowledge search" from Twitter Founder Biz Stone. Odd as it seems, review sites like Yelp ( www.

Smart Phone 40

Smart Phone Retail Mobile Buy 40

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Social media has a huge influence on travel-related purchases. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore.

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Travel Class Social Media Hotels 40

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Social Media Strategy Influencer LinkedIn 240

Buffer Social

JANUARY 10, 2017

However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. Facebook’s mobile News Feed. Instagram’s mobile News Feed.

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