Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Ignite Social Media

MAY 4, 2020

A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. This content also takes prime real estate on your profile just above your feed posts.

Social Media 121

Social Media Brands Content Real Estate 121

Idaconcpts

FEBRUARY 15, 2013

million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Apart from scheduling posts on social media sites, it also allows companies to look at analytics, which enables them to make strategies on how to attract people to their company pages. DoubleDutch Events.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Proactive Report

MAY 14, 2014

In 2013 the TV business reported its worst year ever. By feeding it to them you guarantee a real audience with a vested interest and far deeper engagement, which ensures a better conversion rate. Make sure your site is tablet and mobile responsive. They’re rapidly moving to mobile. Experiment with Instagram.

Content 92

Content Marketing Training Notification 92

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Between 2010 and 2013 (or so), we saw things slow slightly. Twitter just rolled out a new “while you were away”-type feature that shows top tweets at the top of your feed (while it’s opt-in now, it will soon be opt-out). The (actual) year of mobile. 2015 was actually the year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Sprout Social

MAY 21, 2019

The male audience share has also increased over time from 14% in 2013 to 20.5% Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. For instance, Pinterest Promoted pins often make up a valuable part of a user’s feed.

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Statistics Marketing Travel Buy 111

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Facebook users are mobile. In an effort to make their statistics more transparent, Facebook released data on its mobile growth. The mobile experience becomes almost entirely about the newsfeed.

Advertising 130

Advertising Marketing How To Education 130

Buffer Social

MAY 31, 2017

With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve, too. We found that square videos outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

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Video Engagement Facebook Mobile 111

Convince & Convert

SEPTEMBER 27, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. ” Lots of Lightning jerseys at the stadium in 2013. Listen Now. Find us on iTunes: [link]. Tweetable Moments.

Brands 127

Brands Sports How To MySpace 127

Buffer Social

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? The rise of vertical mobile videos. And it has been showing a general upward trend since 2013.

Small Business 101

Small Business Instagram Film Mobile 101

Kikolani

MAY 17, 2013

Mobile Marketing Research Explained In Plain English – When it comes to mobile marketing, most consumers are way ahead of marketers in their use of their smartphones and tablets. CEO of 180Fusion Reviews Strategies of Top 10 SEO Blogs – Are you unsure of what strategies will actually help you rank in search engines?

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Mashup Resources Google Domain Name 134

Convince & Convert

SEPTEMBER 20, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Find us on iTunes: [link].

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Startup Education Social Media Upcoming 123

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. Image source.

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Social Media Strategy Influencer LinkedIn 240

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Users can ask questions using photos, and the whole experience is completely mobile-centered. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now. Tweetable Moments.

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Curation Content Vimeo Yahoo 129

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Social Media Study Statistics Aggregator 161

Convince & Convert

MARCH 29, 2013

The RSS feed is: [link]. ” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year.

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Klout Curation Social Media Analytics 129

Buffer Social

JULY 6, 2017

As square videos and images are no longer cropped on Facebook and Twitter, they take up more real estate on someone’s feed — 78% more, in fact. After spending $1,500 on experiments, we found that square videos actually generate higher average views and engagement, especially on mobile phones, than landscape videos. The strategy?

Social Media 112

Social Media Curation UGC Instagram 112

Twist Image

FEBRUARY 21, 2013

It's not a zero-sum game and it's not an all-encompassing strategy. That being said, don't kid yourself into thinking that this content marketing strategy alone will reap the same rewards that traditional advertising has done in helping a message reach a much broader audience with a significantly higher level of repetition.

Content 107

Content YouTube Loyalty Retail 107

Convince & Convert

OCTOBER 11, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. While there are some shared content opportunities across the brands, for the most part the content strategies are unique to each separate brand. Listen Now. Find us on iTunes: [link]. Tweetable Moments.

Posterous 124

Posterous Social Media Comparison Team 124

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Authentication Nielsen How To Case Study 137

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. Content Marketing with Instagram Direct.

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News Content Marketing Metrics 58

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Myrland Marketing

JANUARY 28, 2014

Yes, I believe Twitter has merit for some lawyers and law firms, and I enjoy discussing how to integrate it into existing marketing and business development strategy. Mobile is a different story. Twitter just launched these in 2013. SHOULD LAWYERS USE TWITTER? . I use both, but for very different reasons.

Twitter 84

Twitter Tips Tweetdeck HootSuite 84

Jon Loomer

DECEMBER 27, 2021

I’m currently dedicated to a comprehensive strategy to grow my podcast, The Pubcast with Jon Loomer. I want to share the steps I’m taking to grow it so that you may be able to apply some of my strategies as your own. It was a huge part of my business in 2013 to 2015. Publishing Strategy.

Apple 190

Apple Hosting Publishing Mobile 190

Buffer Social

JANUARY 10, 2017

According to Facebook , To help us make our estimations as accurate as possible, we recommend setting your budget and bid high enough to get at least a few of the results you want per day (especially for results that take place off-site like website conversions and mobile app events). Facebook’s mobile News Feed. Black Friday.

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Cost Advertising Price Facebook 40

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Real-Time Media Strategy. Get intel and get a strategy in place so you can achieve results. A Converged Media Content Strategy.

Mobile 111

Mobile Reputation Social Graph Skills 111

yMarketingMatters

FEBRUARY 10, 2014

In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business. Some Powerful Stats and Information from 2013. Facebook averages 945 million monthly active mobile users. billion users.

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Social Media Mobile YouTube Social Networking 279

Hootsuite

APRIL 6, 2023

But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games. Also, timesucks like #SundayFunday and # Susanalbumparty.

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Social Media MySpace Tumblr Foursquare 145

Sprout Social

JANUARY 28, 2020

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. Read on for our walkthrough of Instagram advertising, why it’s a great strategy for your business and how to create your first ads. What is Instagram advertising?

Advertising 140

Advertising Campaign Instagram CPC 140

SocMed Sean

MARCH 23, 2013

I hope you have enjoyed the social media humor and I’ll be continuing with my comics and cartoons throughout 2013 so check back or use the form on my home page to subscribe to my RSS feed and have them delivered to your Inbox. Comic: The ‘Always On’ Nature Of Mobile And Social Media 25 Social Media Pet Peeves – How Many Are You Doing?

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Social Media URL RSS Blogger 278

Likeable

APRIL 23, 2019

In 2013, Snapchat launched Stories and forever changed the way social media users would create and consume content. Is this vertical, mobile-friendly format the future of social media? A few months later, Facebook CEO Mark Zuckerberg again predicted on its Q3 earnings call that Stories would be a bigger medium than the feed.

Social Media 87

Social Media Authentication Feed Feedly 87

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. 3 Important Takeaways to Guide Your Video Marketing Strategy.

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Video CPM Real Estate Mobile 111

Later

JULY 24, 2020

For most people, stories are now an integral part of the social media landscape: the easiest way to share and consume bitesize snippets of content on mobile. . A study by Fohr and Later found that influencers shared 18% less feed posts from 2016 to 2019. . Looking to optimize your Instagram Stories strategy this year?

Instagram 85

Instagram Authentication Features Mobile 85

Sherrilynne Starkie

JANUARY 25, 2014

LinkedIn has invested a lot in its native strategy and Pinterest is now piloting an ad service. Participants looked at native ads 53 per cent more frequently than banner ads, and one in four looked at in-feed native ads. Many high profile news sites and social networks have been offering native ads to brands for quite some time.

Advertising 289

Advertising Survey Journal Wikipedia 289

Hootsuite

JUNE 23, 2020

Instagram hashtags can make or break your Instagram strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy. To use hashtags for Instagram effectively, you need to understand exactly how they work, and put some thought into a strategy.

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Hashtag Instagram How To HootSuite 145

Buffer Social

JANUARY 2, 2019

The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Which is exactly why it’s crucial that social media marketers establish a solid video strategy for ephemeral content. digital ad spending.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

OCTOBER 18, 2013

This week: From ExactTarget , a free downloadable poster called The Mobile Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Tweetable Moments.

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Posterous Proposal Social Media Communities 131