Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. We're not alone out there.

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Social Media Flipboard Storify Reddit 160

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. I love that she was experimenting with visual curation before such a term existed.

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Blogger Twine Fashion Project 55

Pixlee

FEBRUARY 21, 2018

That was the message that IAB CEO Randall Rothenberg delivered about direct brands in his recent address introducing the “IAB 250 Powered by Dun & Bradstreet” report. In a previous blog post, we aligned Rothenberg’s message with that of our Top 25 Digitally Native Vertical Brands report of 2017. Madison Reed. American Giant.

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Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Monitoring social platforms and online conversations reveals what is being talked about right now, enabling a brand to spot hot topics and issues as they happen. News and Social Monitoring.

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Trends Sports News Social Media 178

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I encourage you to read through the list of news feed updates Facebook has made since August of 2013. And there is plenty more, especially if you go back before 2013.

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Feed Feedly News Facebook 166

Your Escape From 9 to 5

APRIL 15, 2022

For brands and organizations, the challenge lies on getting noticed amid a universe of web pages, articles and videos freely accessible on the Internet. Working with an SEO company is preferred by most brands, some even put up a division and hire talent for this purpose. Changing SEO trends. Creating High-Quality Content.

SEO 74

SEO Social Media Engineering Social Media Management 74

Buffer Social

JULY 6, 2017

Not curating user-generated content. Curated content helped grow our Facebook fan base. We used to shy away from curated content because we thought it wouldn’t contribute to our bottom-line: traffic, signups, and revenue. Five out of our recent top 10 Facebook posts are curated from others. The strategy?

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Social Media Curation UGC Instagram 112

Twist Image

OCTOBER 17, 2015

There are certain individuals who are amazing at curating (have you checked out Media Redefined ?). Then, there are the curators who take the things that have existed, and add their own perspective. In 2013, Brain Pickings turned seven. This is the world of Maria Popova and her incredible newsletter/website, Brain Pickings.

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Buffer Social

MAY 30, 2023

Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos. If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service.

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Janet Fouts

JANUARY 1, 2013

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device. If you have some must-have apps for your business, why not share ‘em in the comments?

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Socialmedia.biz

JULY 9, 2018

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. What is a Social Media Policy?

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Policies Social Media How To Privacy 70

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Please Support Our Sponsors. ” Holy Social!

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Klout Curation Social Media Analytics 129

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

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Influencer Campaign Marketing Fashion 100

Kikolani

DECEMBER 7, 2012

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. Try these sources for content curation inspiration. With that, we share our Social Media and Content Marketing Predictions for 2013. Share Your Best Blog Posts.

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Mashup Resources Remix Google Reader 122

Ignite Social Media

JULY 24, 2018

As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog. Launching his blog in 2013, Christian documents his day-to-day living between New York and the Caribbean. Scott Eddy. Former stockbroker on Wall Street turned traveler.

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Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Even if you’re not currently using HootSuite to manage your brand’s social media presence, the app’s automated keyword stream is a powerful content creation tool. Probably not. Image Credit: Luna Metrics.

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Tools Content Blogger Curation 91

Writtent Blog

JULY 10, 2013

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 27% of brands have a mobile-optimized website.

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Statistics Mobile comScore Marketing 108

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? For example, when fashion brand ASOS had 17,000 bags printed that misspelled “online,” they were quick to point out the mistake and poke a little fun at themselves. Those were both successful attention-grabbers in real-time.

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ProBlogger

JANUARY 10, 2013

Zen Habits: Simplify the Internet , which seems like a sort of call to simpler action in 2013, even though it’s not pitched as a new-year post. Copywrite Matters: Highlights of 2012 and Things to Come in 2013 : a more traditional round-up that preempts the year ahead. Getting serious about social media in 2013?

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Blogosphere Creative Commons Blogger Skills 41

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Curate user-generated content. Never do clickbait. His secret?

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Organization Flipboard Social Media Company 108

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. 80% of business decision makers choose to educate themselves on solutions by reading branded articles. Embed YouTube Videos.

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Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. 80% of business decision makers choose to educate themselves on solutions by reading branded articles. Embed YouTube Videos.

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Screencast Content eBook Film 87

Twist Image

MAY 11, 2015

And, it looks like Apple is about to announce their streaming audio service (based on some of the technology that they acquired when they bought the Beats brand last year). In fact, their losses are getting uglier, almost tripling from 2013 when the company lost $68 million. Spotify lost $197 million in 2014. and make money.

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Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So I’ve been officially in the tech space since early 2013.

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Sports Communities Brands Company 52

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Many brands today are leveraging employees and outside influencers as part of their content marketing programs.

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Crowdsourcing Curata Mobile Content management systems 131

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat. Pinterest is a great destination for curating valuable content—just ask the Four Seasons.

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Writtent Blog

JULY 3, 2013

Inspired by a truly impressive study by GetResponse , which analyzed the metrics of 21 million emails in order to find the best time to send email, we’ve curated some fresh data to help you get the best metrics possible: 1. Inbox Clutter is Not Your Friend. The most common time for commercial email messaging is in the morning.

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B2B Newsletter Metrics Curation 89

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" What is "native advertising"?

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Advertising Adwords Publishing Guidelines 80

Buffer Social

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. Yep, that's exactly how @indiecoffeeroasters got their start in 2013. Brands today are beginning to realize that it’s not always enough to simply post consistently to their blog or social media. Here’s what he had to say.

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Curation Communities Instagram Strategy 102

Webbiquity SMM

DECEMBER 17, 2013

Tom Edwards recommends ways to use Flipboard, an application that “visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.” 5: 12 (of the) Best Content Marketing Infographics of 2013.

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Writtent Blog

FEBRUARY 7, 2014

You’ll likely end up driving traffic to your competitors websites because the core of your content will be curated. The benefits of aligning content and social can include: Better brand messaging and campaign awareness. 2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing.

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Social Media Metrics SEO Yahoo 93

Social Media Marketing

MAY 29, 2013

Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it''s This Week in Social Media. Here are nine of the most creative and least gratuitous brand Vine accounts.

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Social Media Yahoo Storify Flipboard 164

Buffer Social

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. Yep, that's exactly how @indiecoffeeroasters got their start in 2013. Brands today are beginning to realize that it’s not always enough to simply post consistently to their blog or social media. Here’s what he had to say.

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Curation Communities Instagram Strategy 67

Social Media Marketing

MARCH 20, 2013

Ditch the feed reader." — Pinboard (@Pinboard) March 14, 2013 Industry What's the difference between viral and spreadable content? Creating and curating "spreadable" content is a more effective long-term strategy than trying to think "viral." The Pew Research Center has released its report Teens and Technology 2013.

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Social Media Nielsen Hashtag Delicious 167

Mindjumpers

NOVEMBER 15, 2012

Content is the voice of your brand . As the algorithms of Google’s PageRank and Facebook’s Edgerank are trying to provide users with the highest quality results, brands are paying increasingly more attention to how content can help achieve marketing goals. Creation and curation form the core of content development.

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ProBlogger

DECEMBER 30, 2011

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Her book, Swept , will be out in 2013.

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Blogger Blogosphere Curation Case Study 53

Sprout Social

NOVEMBER 15, 2016

Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? One of the easiest ways to turn your employees into brand advocates is to make it easy. It’s a great way to streamline the important messages and content that matter to your brand. You can’t always be selling.

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Social Media ROI Loyalty Social Networking 40