Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Unmetric

OCTOBER 25, 2019

Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. As I talked to my peers, I realized that there was a desperate need in the industry for something to automate the competitor tracking and benchmarking that I was doing manually.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan’s social status quo.

Social Media 200

Social Media Mobile MySpace Trends 200

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views.

Engagement 167

Engagement Video Brands comScore 167

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Webbiquity SMM

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

Team 160

Team Marketing B2B Eventful 160

Proactive Report

AUGUST 14, 2013

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Register here.

Press Release 80

Press Release How To SEO News 80

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Brands will need to invest in social ads. So what’s next for Stories in 2019?

Trends 142

Trends Social Media Instagram Influencer 142

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. Hopefully we’ll see more writing from her in 2013. Well, I disagree.

Blogger 55

Blogger Twine Fashion Project 55

Convince & Convert

AUGUST 30, 2013

Jamie van der Molen , Community Manager at Dairy Management Inc. , and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. Listen Now . Creating Transparency.

Social Media 129

Social Media Communities Retail Industry 129

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. LinkedIn has been used as another outlet to communicate these changes to all of the colleges’ students and alumni alike. Keep the community engaged & updated. School employee count. Job function.

Education 102

Education LinkedIn Hashtag Communities 102

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. As pioneers of the gaming industry, Rockstar Games are the creators and developers behind several successful video games including Max Payne, Grand Theft Auto, and Red Dead Redemption.

Examples 78

Examples Social Media Marketing Upcoming 78

Mindjumpers

FEBRUARY 26, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan’s social status quo.

Social Media 113

Social Media MySpace Trends Energy 113

Socialmedia.biz

JULY 9, 2018

In their 2013 Internal Audit Capabilities and Needs Survey Report , Protiviti, a management consulting company found that a staggering 73% of organizations don’t have a social media policy in place for their employees. What is a Social Media Policy?

Policies 70

Policies Social Media How To Privacy 70

Convince & Convert

DECEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Long copy, posts without photos, and posts that aren’t specifically branded or without calls to action. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. The RSS feed is: [link].

Survey 167

Survey Social Media Retail Communities 167

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Between 2010 and 2013 (or so), we saw things slow slightly. Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. Decline of community management (in some areas). Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). She did an excellent job with her community building tips too. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Ignite Social Media

JULY 24, 2018

As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog. Dai’s goal is to empower others to lead a ‘FUN’ctionally fit life via education, encouragement and community. Scott Eddy. Former stockbroker on Wall Street turned traveler.

Influencer 113

Influencer Travel Fashion Blogger 113

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. 5 Ways Brands Can Use Instagram Stories.

Instagram 40

Instagram Brands Feed Feedly 40

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What are the common topics that your brand is related to?

Groups 109

Groups Groups LinkedIn Template 109

Danny WhatMough

AUGUST 12, 2013

Seen in this light, it’s perhaps understandable that he sees PR as “…a form of SEO; whether the PR industry understands this or not” Seen in this light, his argument that Google is out to kill PR is perhaps true. PR has always been about building awareness of a brand or a cause and raising, upholding reputations.

Press Release 85

Press Release SEO Paid Search Reputation 85

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” Is Nissan building brand loyalty ?

Loyalty 136

Loyalty Nielsen Social Media Case Study 136

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Introducing Jelly from Jelly Industries, Inc.

Curation 129

Curation Content Vimeo Yahoo 129

Pixlee

JULY 2, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “ Send Tweet: Insights from the #PixleePros.” From there I very quickly I pivoted from just a brand designer to a full blown marketer. They’re branding themselves.

Sports 52

Sports Communities Brands Company 52

yMarketingMatters

JANUARY 10, 2014

Social media literally is the means by which your business can relate to, exist in and influence human communities. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. This will really help you keep focused, be successful and get results.

Social Media 277

Social Media Tips Marketing Mobile 277

Laurel Papworth

MAY 28, 2013

In Japan, CEOs are placing chief public relations officers on their board to manage negative criticism, respond to crisis, protect the brand integrity and help ensure the share price bounces back from negative community feedback. First published in The Australian May 06 2013 (paywall). Get ready, Australia.

Social Media 110

Social Media Insurance Training Social Networking 110

Convince & Convert

JANUARY 18, 2024

Click To Tweet Virtually every industry’s got a fandom. From movies and music artists to TV shows and sports, these communities have naturally formed out of shared interest, turning any franchise into an identity-marker. While this provides awareness and PR to the brand, that’s as far as it goes. It’s superficial.

Brands 128

Brands Sports UGC Influencer 128

Janet Fouts

APRIL 29, 2013

Takeaways from the discussion were many, and largely about developing a professional brand, creating real networks of people who are interested in the same topics, staying in good standing in the community and supportive of others in their extended networks. Dawn Siff (@dawnsiff) February 20, 2013. Efficiency.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Rebekah Radice

AUGUST 10, 2015

Brand Your Business. If you want to create a memorable brand on Facebook, you must clearly articulate who you are, what you do and how you help your fans and customers. Not only that, you must keep your branding consistent. Better branding equals heightened awareness and that translates into better engagement.

Engagement 131

Engagement Tips Facebook Nielsen 131

Writtent Blog

APRIL 23, 2013

Despite the fact that it took the network 6 years to reach 50 million members , experts estimate that someone new creates an account every two seconds in 2013. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. Develop a Diverse Content Strategy. Reach out Often.

B2B 107

B2B LinkedIn Tips Marketing 107

Convince & Convert

JANUARY 2, 2014

. — Buffer (@buffer) November 25, 2013. — Buffer (@buffer) November 25, 2013. Keep on Top of Your Brand and Find Great Content with Mention & Buffer. Mention is a great tool to help you keep on top of your brand all over the web. Transparency. That’s it! Image credits: Tomasz Tunguz.

Social Media 168

Social Media Content Tips Marketing 168

Proactive Report

AUGUST 8, 2013

In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Three, the propensity to recommend the brand to other potential customers. And Six, the emotional draw felt by brands or brand affinity.”

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Small classes, bring your laptop.

Course 102

Course Social Media Press Release Class 102

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Buffer Social

MARCH 9, 2017

To help you make the most of the conference, there are SMCamp coaches (social media professionals in various industries), who would tell you which are the best sessions to attend according to your goals and help answer any questions you have after any sessions during the conference. Engage Prague. Location: Brooklyn, New York.

Conference 103

Conference Social Media Price Forums 103