Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020.

YouTube 145

YouTube HootSuite Metadata Notification 145

Jon Loomer

OCTOBER 1, 2023

In The Greatest Marketing Book Ever, Mark Schaefer estimates that it takes 18 months of consistent content creation to gain traction. Mr. Beast, the most-viewed YouTuber on the planet, started his channel in 2012. You need to consistently and obsessively create content. Not for a few weeks. Not for a few months.

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YouTube Publishing Video Content 163

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

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Survey Report Social Media ROI 250

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. In 2012 he founded a creative design agency. As of June 2018, 4.2

Trends 166

Trends Marketing Influencer B2B 166

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Ohio Growth Summit.

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Conference Eventful Small Business Hubspot 133

Firebelly

DECEMBER 26, 2012

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube. That’s because less than 10% of all videos put up on YouTube are optimized.

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Video Content Tips Marketing 191

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? and record label Scooter Braun.

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Content Film Marketing How To 194

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The 3 Most Amazing Podcast Episodes.

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B2B Marketing Training Skills 62

Convince & Convert

MARCH 5, 2014

How powerful is video marketing? Consider these five statistics: Video Advertising Trends : Video was the fastest growing form of ad format in 2012. » video marketing' source: Insivia ). Communication Effectiveness : Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

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YouTube Statistics How To Video 155

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

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Trends Social Media Social Graph Analysis 103

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. I started my channel in 2012 and recently surpassed 15,000 subscribers. What was the impact on my presence (impressions, engagement, and followers) in each case?

Platform 175

Platform Video Instagram YouTube 175

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

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Campaign Platform Social Media Microblogging 189

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The only platform that has Facebook beat with this demographic is YouTube, with 74%. In the U.S.,

Social Media 111

Social Media Facebook Marketing HootSuite 111

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. This could be surprising to some brands because Gen Z is all about convenience, so this could change how they decide to market their products. . Soon, Gen Z will make up the majority of adults that are spending money in the market. Retail Trends.

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Trends Retail Marketing Survey 67

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Social Media Marketing Survey Metrics 100

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Meme Marketing Hashtag Campaign 108

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

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News Types Nielsen Social Media 176

Ignite Social Media

JANUARY 6, 2020

The interface is completely revamped , allowing people to view photos and videos natively as Twitter enables YouTube and Flickr compatibility. YouTube – 2010. YouTube is serving more than 2 billion videos a day. Bonus: The first video to hit one billion views was Psy’s “Gangnam Style” in 2012. Yes, really.)

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MySpace Instagram Social Networking YouTube 134

Webbiquity SMM

MAY 22, 2018

As web development is a visually-charged business, consider using YouTube. Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience. In 2012 he founded a creative design agency. 5. Use Social Proof.

Social Media 156

Social Media Tips Review SEO 156

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. So, what is your marketing trying to do? We can debate the merits of brand building, but without sales, there's not much of a brand. Are you shocked?

Marketing 106

Marketing Apple Loyalty YouTube 106

Convince & Convert

JANUARY 11, 2018

Facebook bought Instagram in 2012 (over five years ago?!). What happens when Facebook overtakes YouTube once and for all? YouTube, a platform I’ve always struggled to call a “social media,” had a rocky 2017. For one, YouTube is a sibling of Google and therefore, undoubtedly, a powerful ad platform.

Social Media 156

Social Media Consultant YouTube Instagram 156

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

The Realtime Report

APRIL 29, 2014

The site has produced 1600 videos since September 2012; those videos have earned over 1.1 billion views on YouTube. On Monday, BuzzFeed’s first presentation at NewFronts had a strong focus on video. BuzzFeed’s founder, Jonah Peretti, told the crowd that “Video is the biggest shift in our business.”

Video 167

Video Statistics Mobile Social Networking 167

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Put their product commercials and training videos on YouTube. Ma = Marketing – DON’T look at social channels like Twitter, Facebook, and YouTube as sales channels. Start a Facebook page just so “we can have a Facebook page.

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Social Media Tumblr StumbleUpon Digg 280

ProBlogger

JANUARY 18, 2012

I’ve just passed three years on YouTube and I’m really happy with what I’ve achieved so far. Most top YouTubers usually produce one video a week. On YouTube, you have two spaces beneath the video to promote your other works. Sometimes his videos rank next to the original news story on YouTube!

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YouTube Video News Engineering 38

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? billion of advertising in 2012 (can you believe it?). Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ? Google is not alone.

Marketing 109

Marketing Adwords Advertising Publishing 109

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

SocMed Sean

JANUARY 20, 2022

Time Magazine named Pinterest in its “50 Best Websites” list by 2012. Once you drive traffic back to your website, you can make money in myriad ways, from affiliate marketing to advertisements to driving traffic again to your shop or an eBook. You could plan your fall fashion look and have it at the ready when you went out shopping.

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Fashion iPhone Travel Posterous 130

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. 4yUkong5zZg via @ youtube. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. — Under Armour Women: youtu.be/4yUkong5zZg

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Campaign Apparel Social Media Posterous 180

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Today, the platform has its own niche audience and its influencer marketing business model.

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Social Media Brands Reddit Platform 130

Mindjumpers

JULY 23, 2012

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. Twitter dominates the picture. Twitter accounts.

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Study Social Media Survey YouTube 256

Twist Image

JULY 18, 2012

If your brand can post your commercial to YouTube and generate tens of millions of views (which is common for ads that are remarkable) for free, what does that say when you have to do a media buy with a guarantee that you will generate fewer impressions? it's about the marketing. youtube. Is this the plan for Facebook ?

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Adsense Yahoo Social Graph Adwords 105

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The top quarter of brands on YouTube have an average of 181 videos, while the bottom quarter had an average of 29.

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Engagement Video Brands comScore 167

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Socialmedia.biz

SEPTEMBER 16, 2018

The Verge has reported that people with knowledge of the development have told them that the “IG Shopping” app will allow users to directly purchase goods from merchants on the site and further push Instagram into the e-commerece market. Those businesses currently share Instagram with a market base of nearly 800 million users.

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Compete Instagram Fashion Sites 102

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

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Social Media Yahoo Privacy Flipboard 167