Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages.

B2B 107

B2B LinkedIn Tips Marketing 107

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. Try finding influencers in your industry using these six tools. Business / Career. Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. And not least, a commitment to continually advance selling and marketing practices. Active engagement with recognized resource sites. Jeffrey Gitomer. Jill Konrath.

Influencer 81

Influencer Klout Marketing eBook 81

Social Media Marketing

SEPTEMBER 27, 2020

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. But, before rushing to the theme of this article, let’s take a close look at the evolution of the gaming industry over the years. In 2012, the global mobile gaming industry was valued at 7.8 billion USD.

Mobile 90

Mobile Trends Upcoming Industry 90

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

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comScore Smart Phone SMS Advertising 199

Ari Herzog

NOVEMBER 12, 2012

@Flextronics sent its first tweet on October 1, 2012. I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. Their co-founder discovered me on LinkedIn when I answered this question on a group.

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Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Each network is different for each brand.

Social Networking 222

Social Networking Flickr Influencer Retail 222

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to.

Social Media 220

Social Media Meme Advertising Strategy 220

Convince & Convert

AUGUST 31, 2015

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. We investigate three of the biggest: Twitter, LinkedIn, and Facebook. Leveraging Twitter to Predict Market Movements. (highlight to tweet).

Social Media 60

Social Media Sentiment Price Diagrams 60

Twist Image

MAY 24, 2014

Much has been said and written about Scott''s departure today (you can read the industry reaction to his choice right here: Ford''s Social Media Star, Scott Monty, Talks About Leaving--and Not Looking Back ). The digital marketing space has a terrible turnover rate. LinkedIn has become a non-stop ringing phone of opportunities.

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LinkedIn Skills Industry Team 105

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Different industries and countries have different legal requirements for handling customer data.

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HootSuite URL Analytics Forums 120

Twist Image

JANUARY 2, 2013

On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise , that looks at the conversion of traditional advertising dollars into digital ones. Digital advertising revenues for the newspaper industry is just 14.9% content marketing. newspaper industry. radio industry.

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Publishing Advertising Google LinkedIn 96

Social Media Marketing

MAY 22, 2013

A roundup of relevant links affecting our industry. Industry News Google is demanding that Microsoft remove the YouTube app from Windows phones , as it allows users to view the videos without ads and to download videos directly, both violations of the terms of service. Lee Odden has them. The Platforms Yahoo has had a big week.

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Social Media Yahoo Privacy Flipboard 167

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. The newspaper industry has been slow to adapt to the social web, hence their major decline in readership. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

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Sports Social Media comScore Tweetdeck 133

Adam Sherk

DECEMBER 21, 2011

Is LinkedIn the New Old Boys Network? Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. Enjoy the holidays and hope you have a great 2012. Editorial SEO Tactics for the Newsroom.

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SEO Publishing Press Release Social Media 119

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. A full 50% claim to be either below their industry average or feel they are ‘fundamentally ill-equipped.’. Every second two new members join LinkedIn.

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Training Company Social Media Skills 93

Firebelly

DECEMBER 23, 2011

It may be coming from my past experience in the hospitality industry – did you know my previous career incarnation as a chef? You’ve caused a stir in the market place with the clever, in-your-face GoGranny campaign. How do you fuel this passion? How will that campaign evolve? Chaos or Discipline …Both. My Blog.

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Domain Name Small Business Training Campaign 243

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

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Social Media Hubspot B2B Marketing 229

Buffer Social

FEBRUARY 10, 2023

In the tech world, people switch roles and employers more than in almost any other industry, making me even more of an outlier. I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. We’re far from being an isolated team! Second - why I've stayed at Buffer.

Skills 68

Skills Team Review Hotels 68

Buffer Social

DECEMBER 5, 2023

This was everywhere, from our emails to our LinkedIn accounts.  In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. In crafting our guest posting program, we turned to industry-leading Content teams for inspiration. Six months ago, we noticed an interesting phenomenon.

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Guidelines Posterous FAQ Team 87

Myrland Marketing

APRIL 18, 2013

Relative to other forms of media and communication in law firms, Social Media use is still in its infancy, so legal business and marketing strategists, law firms, lawyers and legal marketers study information like this in hopes of finding a compass by which they can direct their social, digital, and integrated marketing strategies.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. As it turns out, a lot.

Mashup 117

Mashup Resources How To Remix 117

Kikolani

NOVEMBER 2, 2012

9 Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Track these 6 key metrics for measuring marketing effectiveness. Business / Career. Freelancing.

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Mashup Resources SEO RSS 117

Waxing UnLyrical

JULY 24, 2013

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Twitter Google+ LinkedIn Social Media: The Key to Transforming Doctor-Patient Communication [Redux].

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Health Care Social Media Insurance Education 192

Ari Herzog

APRIL 16, 2012

If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. It’s a great place to find interesting people to follow by industry, hobby, common interest, or geographic region. McGraw-Hill published Mark’s second book, “ Return on Influence ,” in February 2012.

Twitter 115

Twitter Handbook Class Case Study 115

Kikolani

JUNE 15, 2012

Instead of focusing on the benefits of what BlogWorld has accomplished over the years, and the potential in making a side income and business through internet marketing and blogging, they decided to “spin” the story in a slightly different direction. Now, many marketers wonder how to get more web traffic. Every little bit helps.

Mashup 120

Mashup Resources Blogger RSS 120

Kikolani

JANUARY 20, 2012

21 Tactics to Increase Blog Traffic – This post is intended to be useful to all forms of bloggers – independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Business / Career. Let the author introduce them to you and show you how they do it.

Mashup 120

Mashup Resources Tumblr Widget 120

Koka Sexton

JANUARY 14, 2013

When I signed up for LinkedIn back in 2005 I saw the potential. Your LinkedIn profile was your online resume that you could outline your entire career in one page. The LinkedIn profile has evolved and the people reaping the most benefits are the ones that have transformed their profiles from a resume into a business portal.

B2B 92

B2B Social CRM LinkedIn Class 92

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. LinkedIn Statistics. LinkedIn Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115

Ari Herzog

FEBRUARY 12, 2012

What is the biggest challenge the publishing industry will face in 2012? The publishing industry tries to keep print book publishing a viable business, while at the same time maturing the ebook model. Hard to say yet whether 2012 will be the year that ebooks rise to a realistic alternative to print.

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Project eBook Crowdsourcing Publishing 133

Ari Herzog

APRIL 16, 2012

If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. It’s a great place to find interesting people to follow by industry, hobby, common interest, or geographic region. McGraw-Hill published Mark’s second book, “ Return on Influence ,” in February 2012.

Twitter 87

Twitter Handbook Class Case Study 87

Kikolani

JANUARY 13, 2012

New, Inspirational Ways to Develop Engaging Article Ideas – Check out my list of inspirational ways to develop engaging article ideas using new websites and sources for 2012 and beyond. Knowing how to deal with competition in your industry is vital for success. Do you know which side you fall on? Freelancing. Freelancing.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Ari Herzog

FEBRUARY 26, 2012

The blog is part of my broadcast engine, and the chapters in my books serve as marketing materials. For example, if I’m going into markets where my name isn’t an asset, using a pen name makes a lot of sense. What is the biggest challenge the publishing industry will face in 2012? Connect on LinkedIn today.

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Tumblr Publishing Social Media eBook 119

Laurel Papworth

JULY 2, 2013

A Facebook personal profile and a LinkedIn or Twitter account is assumed. Computer Based Session: Build a business hub on emergent social tools such as Google Plus and Pinterest and LinkedIn Business Pages. Understanding Facebook, Twitter, LinkedIn optimisation. Next Sydney Social Media 3 Day Course is in September.

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Course Social Media Press Release Class 102

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

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Twitter Bazaarvoice B2B Microsoft 257

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ However, it’s really important to start getting to know the people who are making the industry what it is, and that means outside of the parties, etc.

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Conference Eventful Hotels Meeting 203