When speaking with B2B companies, LinkedIn may be the shining star of opportunity for your brand, products and services. Maybe it's LinkedIn? In part 2 of Our Driving Social Engagement Series, we're taking a quick look at LinkedIn and a couple extra things you can do for your business beyond a profile page. Tale of the Tape: LinkedIn. Companies on LinkedIn: 2 million. Intersting Fact: LinkedIn members did nearly 4.2 billion in 2012. LinkedIn Company Profile Plugin. LinkedIn Share Button. LinkedIn Product Recommend Button. MORE >>

Whether you are looking for a job, more customers, or business alliances, LinkedIn can prove to be an invaluable resource – provided you take advantage of its full capabilities. While many simply use LinkedIn as their digital business card, it offers capabilities that can transform that business card into a multi-media website for accomplishing business objectives. The following video walks you through 7 secrets for getting more from LinkedIn. When it comes to searching LinkedIn, most people consider their heading to be synonymous with their title. MORE >>

Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics  show us Linkedin only has 150 million registered users, way below the nearly one billion Facebook users or Twitter with more than 400 million users. It’s also said  only half of those LinkedIn users  are actually active on the site. Why is this the case? MORE >>

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. So how can companies most successfully use LinkedIn to generate more leads and sales? What’s the best way to start and grow a LinkedIn group? How can you maximize the visibility and impact of your LinkedIn company page? MORE >>

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. LinkedIn. LinkedIn also continues to grow, and now looks to reach around 10% of the UK population. It is also good to know that in terms of disposable income, LinkedIn has the highest percentage of people in the high income group. 2012 Social Marketing & New Media Predictions [White Paper]. UK Facebook statistics. The losers. MORE >>