79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). What marketing technique generates leads with the highest close ratio? Marketing Charts ). 4. Tumblr.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Source: Mobile Marketer).
Get LinkedIn or Get Left Out: Using LinkedIn Effectively
AUGUST 22, 2012
You hear a lot of hype about the benefits that Facebook and Twitter can bring to your business, but these social networking sites can often overshadow the even greater potential LinkedIn has for virtually every department within the organization. What makes LinkedIn so superior to alternative social networking sites is its exclusively professional audience and no-nonsense atmosphere.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.
The Nips and Tucks Happening at LinkedIn
OCTOBER 29, 2012
LinkedIn has been changing things up lately, but will their actions distract users from discussing business? LinkedIn has increasingly been adding features to the old trusted functions: Linking in with new business connections, linking up with your business connections, and linking into business discussions you care about. LinkedIn Influencers. To me, LinkedIn is about action.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 2. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. 500 firms. ( V3 Integrated Marketing ). But 3.1
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. LinkedIn Tips, Tactics and Best Practices.
Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard
The Realtime Report
AUGUST 17, 2012
LinkedIn: 174 million members. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Social Media Statistics #RLTM scoreboard b2b b2b marketing btob social networking stats
How LinkedIn Endorsements Can Work for Your Small Business
Techipedia: Tamar Weinberg
NOVEMBER 29, 2012
If you’re not already familiar with and using LinkedIn, you’re missing out on a great [small] business tool. And now new data indicates that LinkedIn is more popular than ever with small business professionals, making it a free and valuable resource for growing and promoting your business, particularly through the use of a new feature called Endorsements. Let them know!”.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. Marketing with LinkedIn.
LinkedIn is the Best Social Network for Improving SEO
SEPTEMBER 3, 2012
Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search [.]. Facebook Google LinkedIn Marketing Metrics Search SEO Social Media Twitter Social media marketingWhen it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan
LinkedIn: Don’t Overlook The Social Media Underdog
APRIL 30, 2012
Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. It’s also said only half of those LinkedIn users are actually active on the site. Why is this the case?
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?
2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. The Role of Big Data in (Social) Marketing.
LinkedIn Reaches 174 Million Members, Revenue Up 89%
The Realtime Report
AUGUST 7, 2012
LinkedIn now has 174 million members, up from 116 million one year ago. Unique Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 In the second quarter of 2012, revenue was up 89% over the same period a year ago. LinkedIn’s revenue sources include display ads, subscriptions for premium services, and jobs board.
52% of B2C Marketers Plan To Increase Social Marketing Budgets in 2013
The Realtime Report
SEPTEMBER 20, 2012
The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” The report examines lead generation, marketing budgets, and measurement of ROI for both B2B and B2C marketers using social media in the US.
Social Media Stats [Infographic]
JANUARY 18, 2012
To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. Twitter Statistics 2012: 34% of marketers have generated leads using Twitter.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
The State of Social Media In The UK
JANUARY 10, 2012
Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. LinkedIn. LinkedIn also continues to grow, and now looks to reach around 10% of the UK population. UK Facebook statistics. The losers.
Three Values to Hold High in 2012
JANUARY 16, 2012
Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Three Values to Hold High in 2012. Today’s guest post is written by Shelley Pringle. . Promanad had one of the most interesting corporate cultures I’ve ever experienced. And indeed we weren’t.
New LinkedIn Endorsements
OCTOBER 18, 2012
LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. So if a connection lists ‘crisis management’ under the Skills & Expertise section of their LinkedIn profile , it is almost effortless to confirm this, just a click.
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The report is based on insights from 320 marketers (social marketing leaders, experienced professionals, novice and dabblers) on social media trends from 2011 and predictions for 2012.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. in August 2006.
Best Practices for Using LinkedIn
SEPTEMBER 17, 2012
Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. Focus on these three areas and you’ll improve the overall look of your LinkedIn profile.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!
Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
Blue Focus Marketing
MAY 14, 2012
As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.
LINKEDIN SKILLS ENDORSEMENTS: WHAT’S GOING ON?
OCTOBER 3, 2012
LINKEDIN HAS BEEN VERY BUSY THIS WEEK They just rolled out a new feature called Skills Endorsements that allows your 1st degree connections to “endorse” your skills and expertise with one click. Social Media Uncategorized Consulting Endorsements Klout LinkedIn Marketing New Development Skills Skills & Expertise Strategic Marketing TestimonialIt is an interesting feature as it allows the credibility that can come from others speaking up on your behalf. Some might say it is a [.].
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. What are the most used marketing tactics used by small businesses? View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance. Postal Service.
Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard
The Realtime Report
NOVEMBER 2, 2012
LinkedIn: 187 million active users. via LinkedIn. LinkedIn Tops 187 Million Active Users. LinkedIn just topped 187 million users and is outperforming Wall Street’s expectations, according to the company’s Q3 2012 Earnings Report. Steve Sordello wrote on the LinkedIn blog : “The last few months mark the most significant period of product development in the company’s history. This accelerated pace of innovation is fundamental to our goal of driving greater engagement on the LinkedIn platform.” via Facebook. via Google.
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Your marketing is no different. It’s marketing combination that gets the best results. Here’s a guide to combining marketing tactics with a single piece of content. Email Marketing. Post on the major social networks, Facebook, LinkedIn, and Google+. Only when you combine these tactics does your marketing turn into a giant robot. loved it. Social Media.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. The very first thing you need to do is figure out why you’re using social media and how it integrates with the rest of your marketing and communications. love that. Starting a Business.
LinkedIn Loosens Its Tie & Shows Its Funny Side
MAY 31, 2012
All work and no play makes LinkedIn a dull boy. They loosened up a bit and showed a sense of humor with a marketing parody video they played at the D10 conference. Do you like the ‘softer side’ of LinkedIn? Take a look… [Video URL: [link] ]. What do you think?
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
just started playing around with the platform, collecting images about social media and marketing and other topics. . hours on Tumblr, and 7 hours on Facebook, but a recent study by Shareaholic shows that Pinterest is driving more referral traffic than Google+, YouTube, Reddit, and LinkedIn — combined. Pinterest: Everything You Wanted to Know About 2012?s Brand Marketing.
Should I Link My Twitter and LinkedIn Accounts?
MAY 25, 2012
There are 3 big reasons why auto linking your Twitter and LinkedIn accounts is a bad idea. LinkedIn doesn’t work that way. Twitter and LinkedIn make it easier to do that on a wider scale, reaching more people with one message than would normally be possible at an event. LinkedIn is more like a business meeting, where experts can share knowledge and debate industry topics.
MYRLAND MARKETING MOMENT: LINKEDIN SKILLS’ ENDORSEMENTS…SHOULD YOU RECIPROCATE?
DECEMBER 5, 2012
Myrland Marketing Moments are short, direct, to-the-point Marketing words of advice that only take a “Moment” to read. For more on LinkedIn Skills’ Endorsements, you might find these two posts informative: LinkedIn Skills’ Endorsements: What’s Going On? LinkedIn Skills’ Endorsements – Part 2: Take Control of Your Skills.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and email marketing. It’s no wonder we have no idea how to integrate the marketing disciplines, what to measure, or when to use which tools (or if at all). Do you have several people working on marketing, or is it just you? Where do you start?
Email marketing goes social
JANUARY 26, 2012
Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The survey showed that fewer that one in five email marketers actually include social sharing buttons within their content. LinkedIn’s new share button . Brands use social for PR.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
We are all very familiar with Facebook, Twitter and LinkedIn. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Instead of being overwhelmingly confusing, it is a quick overview of a world of opportunities and interlinking social media systems that can help you navigate and profit in social media marketing.