The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. But first— What is Twitter’s advanced search? Then, click Save Search.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Bare Feet Studios

AUGUST 10, 2012

Hashtag chats on Twitter are one of the best ways to meet new people, learn new things (it’s a very dynamic form of crowd-sourcing!), Plus, it automatically adds the hashtag for you – so less typing. I find it nearly impossible to attend a Twitter chat on my iPhone – though an iPad works fine.

Hashtag 107

Hashtag Twitter How To Conversation 107

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 101

Twitter iPad B2B Apple 101

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers.

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Report Twitter Brands Hashtag 219

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 15, 2012

Connect with her on Twitter. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S.

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Conference Eventful Small Business Hubspot 133

Sherrilynne Starkie

DECEMBER 30, 2012

Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. The Holy Father is 85 years old, and yet he understands the benefits of using Twitter as a channel to engage with the more than a billion Catholics around the world, especially the young. Twitter’s Biz Stone speaks.

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. According to me, this new program, leverages the business potential of Twitter to the maximum and offers some great opportunities for card holders.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Ari Herzog

JUNE 17, 2012

” Back in April 2012, I stumbled onto a news article about Molson M and how they wanted people to tweet with the #MolsonM_Art hashtag. Every Twitter user who included that hashtag was automatically added to the mural as a digital signature; and the company promised to donate $1 a tweet to the Canadian Art Foundation.

Twitter 115

Twitter Foursquare Hashtag Advertising 115

Idaconcpts

DECEMBER 19, 2012

On December 19, 2012 Twitter introduced the ability to download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Once you have your Twitter archive, you can view your Tweets by month, or search your archive to find Tweets with certain words, phrases, hashtags or @usernames.

Twitter 137

Twitter How To Class Hashtag 137

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It turns out that Twitter was the perfect channel for the task.

Social Media 320

Social Media Hashtag Eventful Journal 320

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Over the course of the 2012 Olympics, Nike added twice as many Facebook fans as Adidas. The hashtag was well-advertised on billboards and tube trains; over 30 days, #findgreatness earned over 7,000 more Tweets than Adidas’ #takethestage (L2).

Social Media 180

Social Media Hashtag Sports Compete 180

Waxing UnLyrical

OCTOBER 9, 2012

If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. From #HungertoHope on World Food Day.

Flickr 251

Flickr Upcoming Eventful Campaign 251

Ignite Social Media

JANUARY 6, 2020

Twitter – 2010. Twitter’s logo Larry the Bird undergoes a makeover , becoming a sleek silhouette very similar to what Twitter uses today. However, the name Larry has since been laid to rest in favor of simply referring to the logo as “the Twitter Bird”. Twitter launches. Credit: Shareaholic. Yes, really.)

MySpace 134

MySpace Instagram Social Networking YouTube 134

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Similar Posts: 2012 Is The Year of Visual Communication. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Pixlee

AUGUST 10, 2020

Sure, you might have to spend some time sifting through content that features or mentions your brand, (typically by searching for hashtags that are related to your company) but other than that, there’s no filming or trying to create the perfect clip. You can also link to your brand’s landing page or create a hashtag social media contest.

Video 98

Video Marketing UGC Hashtag 98

Twist Image

NOVEMBER 2, 2012

What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads about Twitter (and, social media) in a long, long time. " This is not Twitter. 140 characters the fast way.

Twitter 108

Twitter Publishing Curation Study 108

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. I’m on the road, so I’m going to make this short and sweet.

Conference 181

Conference Hashtag Publishing Google 181

Janet Fouts

OCTOBER 2, 2012

Initially the company set their fees at $50 for a year of service, but on October 1, 2012 they hit 20,000 users and lowered their prices as well as introducing an introductory month for just $5. The difference between ADN and Twitter. When you look at App.net initially the website itself looks like a stripped down version of Twitter.

Twitter 131

Twitter Vimeo Notification Applications 131

The Realtime Report

OCTOBER 1, 2012

The concept, according to AdAge , is “a concrete illustration of the value that Twitter holds in the real world.” Customers were tweeting in-store to claim their Crisps, and others were simply tweeting the hashtag to share the “products for tweets” concept. The response was very positive, AdAge reports.

Hashtag 173

Hashtag Campaign Products Social Media 173

Firebelly

OCTOBER 9, 2013

By Katy Steinmetz The president’s outreach team took to Facebook and Twitter to fight (and win) their election battle in 2012, and they’ve returned to that turf this week, asking influential supporters to promote Obamacare using the hashtag #GetCovered. Obama Asks Celebs To Tweet About Obamacare.

Health Care 155

Health Care Social Media Insurance Hashtag 155

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. The effort is capped at 2.5

Campaign 142

Campaign Retail Hashtag Price 142

Ari Herzog

JANUARY 30, 2014

They’re now sharing pictures, using hashtags, and mentioning others. From Mashable’s January 2012 interview with the UN social media lead Nancy Groves, the following passage is notable: “Info can be a little slow to get out because of the translation and political review process,” says Groves. Media Twitter'

Hashtag 137

Hashtag Social Networking Review Twitter 137

Mindjumpers

JANUARY 10, 2013

Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. When signing up for a gazeMetrix account, brands are able to monitor photos posted of their logo on Instagram, and soon also on Facebook and Twitter. 2012 in Recap: The Year of Visual Social Media.

Brands 264

Brands Aggregator Curation Hashtag 264

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

Brands 136

Brands Film Hashtag Campaign 136

Waxing UnLyrical

APRIL 19, 2013

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance. Image: SatishAcharya via Google, CC 3.0. Interesting, isn’t it?

Google 239

Google YouTube Travel Questions 239

Ari Herzog

MARCH 13, 2012

Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. They’re also retweeting dozens of people who are loving the #KotexForReal hashtag that is seen at the end of the above video (that’s aired numerous times on TV). — Ari Herzog (@ariherzog) March 13, 2012.

Company 152

Company Tumblr Case Study Hashtag 152

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). Methodology I ran this experiment on my personal Twitter account. Will it impact engagement?

HootSuite 78

HootSuite Metrics Engagement Feed 78

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Issues 136

Issues Survey Campaign Authentication 136

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Oh, and don’t forget that Peloton ad as mentioned in our recent breakdown of Twitter trends and #AdsThatShouldBePulled. For example, image-based content is fair game for Facebook, Twitter or Instagram.

Meme 108

Meme Marketing Hashtag Campaign 108

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. While these posts are well-received on Facebook , only a small number of people engage on Twitter. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. — Unmetric (@unmetric) March 19, 2019.

Social Media 97

Social Media Brands Marketing Tourism 97

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). Wouldn't you like to be in her kitchen?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). Wouldn't you like to be in her kitchen?

Case Study 100

Case Study Banking Campaign Reputation 100

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. One small tweet began the Twitter revolution. It changed everything.

Social Media 111

Social Media MySpace Hashtag News 111