Waxing UnLyrical

APRIL 4, 2019

According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Bulletin Board Systems (BBSs), finally leading us to modern day social networks. From there it evolved into email discussion lists (who remembers LISTSERV?), Engagement.

Community building 197

Community building Communities Hubspot Guidelines 197

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. Currently, social media is primarily used for customer service (i.e.,

Trends 168

Trends Marketing Influencer B2B 168

Janet Fouts

FEBRUARY 19, 2014

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and other platforms.

LinkedIn 167

LinkedIn Embedding Influencer Publishing 167

Josh S Peters

FEBRUARY 22, 2013

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.

Statistics 159

Statistics ROI API Analysis 159

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. Reaching the Rural .

Social Media 100

Social Media Trends Mobile Social Networking 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

The Way of the Web

DECEMBER 31, 2011

So the coming of a new year is a welcome fresh start, and rather than partying to celebrate midnight, I’m choosing to focus on how I start 2012 tomorrow morning when I wake up. Here’s to a great 2012 for everyone, and I can’t wait to meet up with more of you this year.

Meeting 33

Meeting Fashion Skills Project 33

Twist Image

OCTOBER 7, 2012

Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb ). Enjoy the conversation.

Advertising 80

Advertising Groups Groups Research 80

Twist Image

APRIL 29, 2012

He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!).

Advertising 81

Advertising Buy Social Media Research 81

Twist Image

FEBRUARY 24, 2013

" In 1993 they founded their own consulting company, Peppers & Rogers Group , to help brands understand the ever-changing world of the consumer, the power of data, CRM, the customer revolution and how to make marketing more effective. Enjoy the conversation. online social network. peppers and rogers group.

Marketing 74

Marketing Consultant Groups Groups 74

Proactive Report

JANUARY 14, 2013

92% use their email every day and figures from Monetate show that the average conversion rates for email marketing were 4.16% from April till June 2012, while conversion rates for social networks were 0.48%. Pew Research reports that email and search remain the top activities users engage in when they go online.

Social Networking 67

Social Networking Software Issues Research 67

Social Media Marketing

MAY 22, 2013

Not all social media is created equal - men and women use it at different rates and are present in different proportions on platforms. 62% of men use social networks, while 71% of women do. A big Monday in fact, when the portal announced that it was acquiring social network/blogging hub Tumblr for $1.1 Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Convince & Convert

JUNE 19, 2012

Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan. To couple this, The Social Habit study conducted by Edison Research suggests that approximately 33% of social network users knowingly follow brands, products or services on social networks.

Facebook 158

Facebook Study Apple Consultant 158

ProBlogger

MARCH 24, 2022

Write in a Conversational Voice. This tip fits into the ‘it’s not rocket science’ category of blogging tips (as do many blog tips) – however as simple as it sounds I regularly see bloggers falling into the trap of talking ‘AT’ readers rather than blogging in a conversational voice. Share Opinions.

Communities 39

Communities Strategy Forums Project 39

SocMed Sean

DECEMBER 18, 2018

link] — Wendy’s (@Wendys) December 6, 2018 Add to that, they work hard listen to the conversation and then engage with their followers. You could unintentionally offend a group, or an influencer, or come off as attacking an individual person or another brand. Who’s next? Sometimes, they use humor to taunt their competitors.

Social Media 220

Social Media Meme Advertising Strategy 220

Laurel Papworth

JULY 2, 2013

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

Course 102

Course Social Media Press Release Class 102

ProBlogger

MARCH 24, 2022

Write in a Conversational Voice. This tip fits into the ‘it’s not rocket science’ category of blogging tips (as do many blog tips) – however as simple as it sounds I regularly see bloggers falling into the trap of talking ‘AT’ readers rather than blogging in a conversational voice. Share Opinions.

Communities 26

Communities Strategy Forums Project 26

Socialmedia.biz

JUNE 8, 2018

The tools enable business people to track, listen, and gather essential information concerning their businesses and customers across multiple social media platforms. Gathering data and listening to conversions on various social media platforms can enable you to make informed decisions that will bring progress and success to your business.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Audiense

JUNE 17, 2016

The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. They allow you to ascertain if your current strategy is connecting with the right people. How To Follow Up.

Data 60

Data Strategy Sports Campaign 60

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. We look in depth at tools and analyse statistics and bottom line figures in social media.

Class 85

Class Training Social Media Case Study 85

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 79

Sports Social Media Engagement Compete 79

Mindjumpers

OCTOBER 4, 2012

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. The social media landscape is quite stable : The large sites are getting larger and the small ones are getting smaller with the awareness level of Facebook close to 100%.

Social Media 239

Social Media Collaboration Report Instagram 239

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. What better group to represent your brand than the people who define it? million impressions in just five days.

Social Media 40

Social Media ROI Loyalty Social Networking 40

ProBlogger

MARCH 27, 2013

Write in a Conversational Voice. This tip fits into the ‘it’s not rocket science’ category of blogging tips (as do many blog tips) – however as simple as it sounds I regularly see bloggers falling into the trap of talking ‘AT’ readers rather than blogging in a conversational voice.

Communities 55

Communities Strategy Forums Ustream 55

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 216

Social Media Resources Tips Policies 216

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Today’s digital branded content drives conversations, promotes sharing and connects with consumers in a new way.

Strategy 226

Strategy Brands Curation Content 226

Social Media Marketing

NOVEMBER 29, 2012

I've even been guilty of saying that content is the currency of social. With such ubiquity of content conversations, it should be easy, right? Scott Monty (@ScottMonty) November 30, 2012 And one of my followers came to the rescue: Why not write about it? :) RT @ scottmonty : Did you ever have writer's block, like for a month? —

Content 167

Content Hubspot Mobile Team 167

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. .”

LinkedIn 202

LinkedIn B2B Social Networking Groups 202

Convince & Convert

JUNE 8, 2012

Jim : I don’t think, I mean obviously, your mom’s age group, I don’t think they get that concept. And you need to think about those things, that’s the entire point of this conversation. Jim : I love that line from the social network. Scott : Conversation isn’t campaign strategy.

Publishing 118

Publishing Case Study Buy Company 118

Convince & Convert

AUGUST 24, 2012

They did some research around media attention and visibility for social media platforms. So, obviously the key players, Twitter, Facebook, LinkedIn, Pinterest, and MySpace made it onto the list of networks that they researched. We could hire a moderator and you and I can debate positions in social TV. Jay : Interesting.

Social Media 115

Social Media API Training Class 115

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Buffer Social

OCTOBER 1, 2018

Stories are a great way to reach your customers on social media and this ad format is an exciting opportunity for businesses everywhere. Facebook will now allow Facebook Pages to join Groups as a Page. What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. Let’s kick it off!

Video 84

Video Facebook Instagram Groups 84

Kikolani

SEPTEMBER 13, 2013

Find Which Social Media Links Perform Best in Google Analytics with UTM Parameters – In this post, we’re going to discuss how and where to use UTM parameters to measure what’s really effective in your social media marketing strategy. Social Media / Social Networking. Search Engines / SEO.

Marketing 126

Marketing Paid Search Mashup Forums 126

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Kikolani

JULY 6, 2012

Hopefully by following these tips you’ll increase conversions, subscribers and your loyal following. On-site SEO Factors for 2012 According to 17 Industry Experts – I’ve tapped some answers from top SEO experts/practitioners/industry leaders regarding the 3 most important on-page factors right now, in 2012.

Mashup 113

Mashup Resources Reputation Remix 113

Webbiquity SMM

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? We’re all hungry for data. hours to 6.3 for the year).

Statistics 191

Statistics Research Social Media B2B 191