SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Put their product commercials and training videos on YouTube. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Let us know in the comments below.

News 176

News Types Nielsen Social Media 176

Proactive Report

NOVEMBER 12, 2011

I saw one today in the Huffington Post that caught my eye because I agree with the 4 trends Beverly Macy highlighted: The rise of Social Intelligence. Social media education and training. Social Intelligence. The number of social media monitoring tools has exploded and at last count there were over 200 on the market.

Trends 103

Trends Social Media Social Graph Analysis 103

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal.

Training 93

Training Company Social Media Skills 93

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to. Does it work?

Social Media 220

Social Media Meme Advertising Strategy 220

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media 186

Social Media Strategy Case Study Airlines 186

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%).

Social Media 175

Social Media Discount Comparison Social Networking 175

Ignite Social Media

JANUARY 6, 2020

From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who were born well before the dawn of the internet. Facebook reaches 500 million users , making it the biggest and fastest growing social network.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Ari Herzog is currently seeking a full time position in social media.

Company 152

Company Tumblr Case Study Hashtag 152

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. But it’s worth noting that some have suggested the company’s numbers here don’t always add up. In the fourth quarter of 2018, the company reported that duplicate accounts represent around 11% of its global monthly users. Seven in 10 U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites.

Trends 166

Trends Marketing Influencer B2B 166

Twist Image

MARCH 8, 2012

If you have not seen the Kony 2012 video, you may be living under a rock. " Lessons from a Social Media master class. Because they're using both YouTube and Vimeo , they make it extremely easy for people to watch, share and discuss it. Social Media backlash. It doesn't have to cost a fortune.

Class 111

Class Social Media Vimeo YouTube 111

The Realtime Report

JUNE 20, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala. In 2012, that figure was at 3.4%; in 2013 it was 9%. Facebook: 1.23 via Facebook.

Social Networking 175

Social Networking Mobile Video Tumblr 175

Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. The Top Video Creation Tool for Social Media (and How to Use it). 75% of viewers visit a company website after watching their video.

Video 134

Video Social Media Tools How To 134

The Realtime Report

JUNE 27, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. Facebook: 1.23

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. That finger wag gets me every time.

Travel 165

Travel Social Media Airlines iPad 165

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

Committee 312

Committee Mashup Policies Wikipedia 312

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Short-form video content isn’t new.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

JANUARY 18, 2011

People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. Market Size.

Social Media 119

Social Media Badge Metrics Foursquare 119

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest.

Study 256

Study Social Media Survey YouTube 256

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

The Realtime Report

NOVEMBER 14, 2012

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The top social video brands of the year (in order of rank): Red Bull. Burberry – a fashion brand known for its efforts in social media – placed back in 16th.

Video 183

Video Vimeo Brands Microsoft 183

Socialmedia.biz

SEPTEMBER 16, 2018

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. The new app will serve as competition to companies such as FourSxty and Shopify which currently promote plug-ins for Instagram business accounts to facilitate marketplace transactions.

Compete 102

Compete Instagram Fashion Sites 102

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. The report analyzes three separate elements of the video campaign: the set-up by YG Entertainment, the song/video content itself and the media push following the video’s release.

Content 194

Content Film Marketing How To 194

Socialmedia.biz

JULY 14, 2016

Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely. Search engines are placing higher importance on what’s coming from social media. What else ranks directly from social? Need proof? Your profile.

Social Media 60

Social Media NoFollow SEO Engineering 60

Rebekah Radice

MARCH 6, 2017

Want to create videos you can share on social media, but struggle to find the right tool? I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. The Top Video Creation Tool for Social Media (and How to Use it). 75% of viewers visit a company website after watching their video.

Video 60

Video Social Media Tools How To 60

Oktopost

SEPTEMBER 15, 2020

Listen Now: In this episode, popular YouTuber and Founder of Modern Sales Training , Derek Shebby , joins the conversation to talk about why everyone, regardless of what role you are in, can benefit from sales skills. Listen Now: What is social selling? The 3 Most Amazing Podcast Episodes. The Discussion with Derek Shebby.

B2B 62

B2B Marketing Training Skills 62

The Realtime Report

JANUARY 31, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. Facebook: 1.19 billion monthly active users. via Facebook.

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. Walk us through what invisible user means.”

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

Meme 108

Meme Marketing Hashtag Campaign 108

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The top quarter of brands on YouTube have an average of 181 videos, while the bottom quarter had an average of 29.

Engagement 167

Engagement Video Brands comScore 167