Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

Curation 106

Curation Trends Curata Social Media 106

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 102

Meme Marketing Hashtag Campaign 102

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. So, how useful can the platform be for your marketing campaigns? Simply put, Pinterest has potential for both local and global companies alike. 27% of marketers are already using Pinterest.

Statistics 111

Statistics Marketing Travel Buy 111

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred.

YouTube 117

YouTube Notification Video Trends 117

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Issues 132

Issues Survey Campaign Authentication 132

Mindjumpers

AUGUST 28, 2012

Today’s guest blogger is Samantha Porter, who is a writer and researcher for Marketing Degree , an online marketing education site who is interested in, and predominantly writes about, the way technology has changed our lives. However, industry experts now extol the virtues of social media marketing – if used effectively.

Strategy 228

Strategy Facebook Metrics Advertising 228

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. But it’s worth noting that some have suggested the company’s numbers here don’t always add up. All the more reason to brush up your Facebook marketing skills.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Mindjumpers

APRIL 19, 2012

Share relevant key moments in your company’s history as the founding of your company, events you’ve held or launch of a product. On February 29, 2012, Fanta posted a status update saying that the leap year day had disturbed the “Fanta time”. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Facebook How To Eventful 277

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

The Social Media Hat

MAY 6, 2016

Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. These ads appear on the right-hand column of Facebook user pages and have evolved over the years to look similar to the ads that appear in the News Feed. News Feed ads.

Facebook 144

Facebook Feed Feedly News 144

Hootsuite

JANUARY 31, 2024

You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. While threads have become an effective storytelling method to incorporate into your Twitter marketing strategy , long-form posts could change the game. Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

The Realtime Report

APRIL 7, 2014

Coming to your Twitter feed: 15 new types of ads – Twitter is debuting 15 new types of ad products, including ‘app install’ ads, which have proven successful for Facebook; the ads are designed to appeal to e-commerce companies and mobile-game developers (WSJ, re/code ).

News 176

News Types Nielsen Social Media 176

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 Million followers.

Instagram 139

Instagram Brands UGC Travel 139

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. The first is a response to Yahoo! While I disagree with Ms.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Mindjumpers

FEBRUARY 28, 2012

And since the beginning of 2012, daily users has increased by more than 145 %. Here are some of the brands that using Pinterest in a great way to connect to their markets: General Electric. Pinterest is for sure a hot platform that you should look into if it fits with your business and the resources you spend on marketing.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. The resource manager working with the partner posted the query in the news feed. Centerstance Inc. A Work in Progress.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Techipedia: Tamar Weinberg

MAY 22, 2012

Using the LOLCats model, someone surfing through Flickr spotted a recently uploaded image of a runner in the 2012 Cooper River Bridge Run in Charleston, South Carolina. The popularity of memes is obviously a social force to be reckoned with, so how do you harness the meme monster and use it for your own purposes, such as business marketing?

Meme 176

Meme How To Flickr Insurance 176

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Company Pages. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image. Are you currently using LinkedIn tips for B2B marketing? Online Marketing Social Media Marketing'

B2B 107

B2B LinkedIn Tips Marketing 107

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. But small businesses, startups, and companies with limited funding often don’t have access to high social media budgets.

Social Media 175

Social Media UGC Tips CPM 175

Josh S Peters

FEBRUARY 22, 2013

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album.

Statistics 159

Statistics ROI API Analysis 159

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Offers are basically coupons for people to redeem.

Features 220

Features Policies Mobile Module 220

The Realtime Report

AUGUST 29, 2012

Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ — Copley Square Hotel (@copleysqhotel) August 24, 2012.

Sample 180

Sample Samples Case Study Hotels 180

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Yelp will allow company owners to keep track of whatever information is being posted about the company.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. App-ification is Your Future.

Mobile 150

Mobile Apple iPhone Applications 150

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

1: Ten More Updates Announced – Although the updates are over for 2011, ten more updates were announced for 2012. What the Updates Mean for Your Company. Each Panda update meant something different for each company. Nonetheless, 2012 is the time to take these Panda updates seriously and make SEO changes for the better.

Google 176

Google Small Business Engineering Guidelines 176

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Offers are basically coupons for people to redeem.

Features 205

Features Policies Mobile Module 205

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Short-form video content isn’t new.

Video 113

Video HootSuite How To UGC 113

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). Is Instagram the future of e-commerce?

Instagram 97

Instagram Brands iPhone Adwords 97

Kikolani

JANUARY 6, 2012

20 Bloggers to Watch in 2012 – These are 20 people who stood out to the author this year. 16 Simple Blog Changes That Will Improve Your Content Marketing Results – The platform for your content will also play a role in your ability to be successful. Here are 20 websites to help you find a company blogger.

Mashup 115

Mashup Resources RSS Remix 115

Kikolani

MARCH 29, 2013

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules – Don’t worry — disclosure doesn’t need to be complicated or take away from your marketing message. Ask the Content Marketing Know-It-All – Sonia Simone answers your questions about content and online marketing. Here’s how I did it.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

Content 167

Content Hubspot Mobile Team 167

ProBlogger

FEBRUARY 20, 2017

Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. Bloggers, entrepreneurs and business owners have to realize that implementing videos into their content marketing strategy is the way to go. The Punchline. Now’s the time to give it a go.

Video 54

Video Strategy Content Marketing 54