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Mobile-Only Facebook Use Climbs 23% Since March 2012

The Realtime Report

That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Mobile ads just started showing up on Facebook in February 2012. But the company can’t show nearly as many ads on the mobile newsfeed per viewer session.

Mobile 185
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How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. I tweeted my reaction. — Ari Herzog (@ariherzog) March 13, 2012.

Company 152
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Social Media Trends 2012 – Content Curation in PR

Proactive Report

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

Curation 106
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Trends for 2012: Social Media Intelligence

Proactive Report

You start by listening and gathering information about your brand/s, your company and your competitors. Johns Hopkins Medicine, like most companies and organizations, started in social media without much of a strategy. Social Media Intelligence is definitely a trend to watch in 2012. Map your brand’s social graph.

Trends 103
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Use Instagram to Create Visual Engagement

Mindjumpers

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones.

Trends 166
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How the YouTube algorithm works in 2022

Sprout Social

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. It would be better if the Subscribers feed was the default instead of Home.

YouTube 119