Jeff Esposito

APRIL 22, 2012

One of the more interesting, but challenging, aspects of my job is community management. Effective managers do not view their community as tied to a specific technology or network, but rather as a group of users who share principles and interests. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Everyone uses dark social It’s not a matter of if your customers use dark social platforms, it’s which ones. Source: Hootsuite’s Digital Trends report 2. Common examples of dark social are: Private messaging apps (e.g.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

AUGUST 18, 2020

Fifteen years later, people are uploading 500 hours of video to the platform every minute. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch.

YouTube 145

YouTube HootSuite Metadata Notification 145

Hootsuite

FEBRUARY 4, 2020

After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. Some seniors are even using the platform to showcase their fashion sense. Germany: 19.9

Instagram 145

Instagram Social Media Marketing Survey 145

Mindjumpers

JULY 2, 2012

So if your brand has a unique visual content to share, you should certainly consider joining the platform. Therefore, if you choose to build a presence on Instagram, you must imperatively treat this platform as any of your other social media presences. 2012 Is The Year of Visual Communication.

Instagram 279

Instagram How To Hashtag Communities 279

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship.

Instagram 139

Instagram Brands UGC Travel 139

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. We’ve seen new platforms emerge – visual platforms Instagram and Snapchat, messaging platforms like Whatsapp, WeChat, etc. –

Mobile 105

Mobile Trends Compete Loyalty 105

Mindjumpers

FEBRUARY 26, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Social platforms: Mixi, LINE and Nico-Nico.

Social Media 113

Social Media MySpace Trends Energy 113

Mindjumpers

MARCH 8, 2012

On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exchange for coupon-less savings applied at the point of sale. Community Manager: To Be Or Not To Be!

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • But what do these trends mean for today’s businesses? Cross-Platform Is a Must. It’s important to note that all mobile platforms are worthy of attention. In fact, by 2015 more U.S. Still not convinced? The result?

Mobile 180

Mobile iPhone iPad Training 180

Ari Herzog

DECEMBER 28, 2012

As I seek out more teaching , community management, and consulting opportunities, LinkedIn is where I will share my thought leadership and build relationships with colleagues and peers. Curated lists were used a lot in 2012 and will be leveraged much more frequently to categorize people and observe trends. Twitter in 2013.

LinkedIn 170

LinkedIn Twitter Facebook Foursquare 170

Buffer Social

JULY 5, 2022

Substack , a platform dedicated to free and paid email newsletters, received over 24.57 If you’re interested in building community and establishing yourself as an expert on a certain topic, an individual newsletter may be perfect for you. million visits in September 2021. And today I've hit 100k followers. To all of you.

Newsletter 80

Newsletter Film News Influencer 80

The Realtime Report

APRIL 16, 2014

The challenges each site faced were essentially different; Mark Zuckerberg and Facebook were out to show that his “social network” was more than just an experiment; meanwhile, Twitter was looking to prove that it could be a platform more meaningful than trending topics and celebrity gossip. He needed the support of business, and fast.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Buffer Social

JUNE 30, 2017

Community Support during World Tragedies. Twitter is also the platform that our co-founder, Joel Gascoigne , successfully built Buffer on back in 2010! billion people log in every month), started with a few viral hits and began a trend that today we might call, “going viral.” Miracle on the Hudson. Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Proactive Report

SEPTEMBER 5, 2012

We’re certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase decisions. Another interesting finding of the 2012 report is that the media is the only institution that saw a slight rise in trust and the majority of that rise is in social media.

Reputation 90

Reputation Sample Samples Social Graph 90

Sprout Social

OCTOBER 9, 2018

Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Now, sports fans have multiple platforms where they can share with other sports fans and fantasy players. Social media makes fantasy sports a global, connected community. What are fantasy sports? Talk strategy.

Sports 83

Sports Social Media Engagement Compete 83

Jeff Esposito

MARCH 18, 2012

The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. I’d also argue that this model will force companies to invest in building a community rather in turn building up brand affinity than pushing advertisements.

Conference 40

Conference ROI Small Business Metrics 40

Sprout Social

OCTOBER 8, 2018

The company frequently features stories from the community. Their organization helps children and young adults go from “surviving to thriving,” by hosting yoga classes, mindfulness experiences, job readiness programs, tutoring and community dialogue. These highlights serve a few different functions. Brand takeaways.

Social Media 93

Social Media Brands Instagram Training 93

Pixlee

NOVEMBER 3, 2016

Social data is information that’s collected from social media platforms. Once this information is mined, you can begin marking trends, measuring engagement and drawing insights that will help you accurately and efficiently keep up with these five marketing goals: Optimize Your Social Content. What Is Social Data? Tools to Get Started.

Data 40

Data Social Media Marketing Influencer 40

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

ProBlogger

JANUARY 6, 2013

My work has changed a lot over the past year – I’ve been focused a lot on the Australian blogger community, and on curators – so this post is very centered on those communities. She is extremely talented at curation, and combines her community-building skills with her keen sense of strategy. Well, I disagree.

Blogger 55

Blogger Twine Fashion Project 55

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. Social platforms have risen and fallen. He’s a master at building authority in a niche, identifying community pain points, and crafting businesses that meet those urgent needs.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Keyhole.co

DECEMBER 19, 2023

The brand excels at partnering with celebrities and influencers to promote products, and they continue this trend on social media. Review of Gymshark’s social media accounts Think about how Gymshark started as a humble drop-shipping company in 2012: it sounds crazy that it’s valued at $1.45 billion today. Instagram: 6.7

Strategy 52

Strategy Influencer Social Media Meme 52

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

Hootsuite

AUGUST 17, 2022

Social bookmarking sites and apps make it easy to share content you find valuable and discover new trends. Here are just some of the benefits of social bookmarking: Identify trending topics. With social bookmarking, you can identify trending topics as they unfold based on the behaviors and choices of the people you follow.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. General Gen Z stats. Gen Z is 20.67% of the U.S. population.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Every generation will have its own social media platform. What are the trends? My parents are on Facebook, Gen Z is on TikTok. What’s next?

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

ProBlogger

AUGUST 15, 2012

Before we get started, I just thought I would mention a few Google algorithm changes that you should know about when thinking about link building in 2012. If you participate on any social media network, social bookmarking site, community, or forum, you will want to make sure that you have a link to your blog on that website in your profile.

Blogger 42

Blogger Tools Tips Hubpages 42

Diva Marketing Blog

FEBRUARY 22, 2009

He graciously shared his insights on changes and future trends in marketing research. Kim Dedeker from Procter expressed the opinion that research as we know it will be on life support by 2012 and Donna Goldfarb from Unilever said, “My God, we’re all having the same conversations!” One - What is the best way to mine that information?

Research 40

Research Social Media Nielsen Microsoft 40

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. Actually, no—as of mid-2012, only about 40% of companies had such policies in place.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. ’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. How much buzz do I have vs. competition/trend? •

Social Media 207

Social Media Tips Tumblr Wikipedia 207

The Realtime Report

AUGUST 28, 2012

The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. Community Size: Impressive.

Google 184

Google Engagement comScore Facebook 184

Akamai Marketing

MARCH 2, 2012

Studies show that even big businesses aren’t taking full advantage of the opportunities in social media – this gives the rest of the business community a real opportunity. The community has spoken, it may be time for a renaissance of small and medium businesses. Social media is more than just a platform.

Training 196

Training Social Media Creative Commons Case Study 196

The Social Media Hat

MAY 6, 2016

Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. This could be a post on a trending topic, a topic that you know is very important to your community or a post promoting evergreen content – topics that are consistently helpful to your audience. Facebook The Many Faces of Facebook Ads.

Facebook 155

Facebook Feed Feedly News 155

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. In the U.S.,

Social Media 145

Social Media Marketing YouTube LinkedIn 145

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. And some of that stuff can change overnight with the push of a platform update. What social media platforms are best? How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141