Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

Social Media 246

Social Media Startup Resources SEO 246

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? Read the benefits of having your own blog and using social media to market it.

Mashup 113

Mashup Resources SEO RSS 113

Mindjumpers

NOVEMBER 15, 2012

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. This has put an emphasis on the importance of quality content within digital marketing.

Strategy 226

Strategy Brands Curation Content 226

Sherrilynne Starkie

JUNE 22, 2013

Her topic was “Big data as a new information ecosystem.”. Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. These collect data about how much oxygen is in a user’s blood, the sleeping heart rate and a lot of other biometric information.

Data 327

Data Foursquare Conference Wikipedia 327

Mindjumpers

OCTOBER 18, 2012

The new structure enables brands to gather all their local brand pages on one centralized page and customize all content on a local level – everything from cover photo and apps to updates and “about” information. According to the Facebook IQ 2012 report , 41% of international brands maintain at least one local country page.

Activities 264

Activities Facebook Communities URL 264

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Firebelly

JANUARY 12, 2012

We write for a variety of sophistication levels – but our work is best intended for a person involved with marketing communications that has an understanding of the value that social media and word-of-mouth provide in the overall marketing mix. We write about a wide variety of subjects and topics.

Education 164

Education Social Media Team Communities 164

Writtent Blog

MAY 9, 2021

Additionally, the parties agreed to targeted market adjustments to address chronic labour market issues in a few occupations that are impacting the universitys ability to deliver, improve and sustain its core academic mission. These changes will be introduced throughout the life of the agreement.

Construction 40

Construction Real Estate Cost Insurance 40

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Gini and Paul Evans made 2012 absolutely stellar. Content Marketing World.

Eventful 128

Eventful Social Media Forums Conference 128

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 187

Review Marketing Metrics Meeting 187

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Data 230

Data Sysomos Sentiment Analytics 230

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. In 2012, I wrote about a supply-chain management software company called Kinaxis. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” What drives customers in your space crazy?

Conversation 167

Conversation B2B Marketing GPS 167

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social provides valuable information Dark social is all about connection. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

MAY 9, 2013

When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Social Image of the Week calgary zoo instagram jessica gioglio social image of the week visual marketing'

Report 151

Report Instagram Social Media Communities 151

Webbiquity SMM

MAY 22, 2018

They allow you to give back to your community. participants have to like a particular post to get a chance of winning); others motivate them to provide extra information that can be further used in your lead funnel. In 2012 he founded a creative design agency. Some contests require minimal input from users (e.g.,

Social Media 158

Social Media Tips Review SEO 158

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220

Twist Image

SEPTEMBER 12, 2012

Where do you go to learn, grow and think differently about marketing and leadership? I've been fortunate enough to not only speak, but attend events like The Art of Marketing for many years. They have a slew of upcoming events, and I have an offer for everyone in the Six Pixels of Separation community to take part in.

Skills 98

Skills Marketing Eventful Discount 98

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It was chosen for its simplicity as a communications tool.

Social Media 320

Social Media Hashtag Eventful Journal 320

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Engage with your community. view duration).

YouTube 145

YouTube HootSuite Metadata Notification 145

The Social Media Incubator

NOVEMBER 12, 2013

In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. Either they’re getting better at rolling out updates or the SEO community is getting worse at detecting them.

SEO 130

SEO Engineering Google Small Business 130

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time.

Marketing 264

Marketing SEO Case Study Small Business 264

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile 225

Mobile comScore Insurance Sites 225

ProBlogger

DECEMBER 30, 2011

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He also has a talent for community engagement. I love his blog.

Blogger 52

Blogger Blogosphere Curation Case Study 52

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Sharing makes people feel a sense of prestige that they’re associated with something funny or informative. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. My adopted community speaks to me in many ways. This is urban communication. How do cities communicate? I scoured many of the bustling markets in Istanbul lit up with hurried tourists and by the ornately traditional hanging lamps.

Travel 217

Travel Patterns Collaboration System 217

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Let’s hear it for the ladies! Image: Al Jazerra English via Flickr, CC 2.0.

Case Study 100

Case Study Consultant Campaign Flickr 100

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. The good news is that knowing where this traffic is coming from can inform the decision to join a given platform.

Social Media 130

Social Media Brands Reddit Platform 130

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Andy Smith @kabbenbock. Brian Solis @briansolis.

Twitter 188

Twitter Airlines Syndication Blogger 188

Hootsuite

AUGUST 17, 2022

Social bookmarking is a great way for internet users, in general, to save and share important information. Use the tool correctly, and you’ll be able to expand your community with ease. Digg launched in its current form in 2012, and is a long-running news aggregator that many believe was the inspiration for Reddit. Free to use.

Social Bookmarking 105

Social Bookmarking Tools HootSuite Aggregator 105

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Don’t spray and pray.

B2B 191

B2B MySpace Startup Social Networking 191

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. ” 3.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 100

Case Study Study Training Collaboration 100