Remove 2012 Remove Campaign Remove Marketing Remove Social Media Management
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Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

Campaign 156
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Unmetric joins the Falcon & Cision Family

Unmetric

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

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Most Popular Digital Marketing Jobs

The Realtime Report

Most Popular Digital Marketing Jobs. Data Analyst is currently the most popular – most searched for – job in digital marketing. PPC Manager roles have fallen in popularity; online interest has steadily declined since 2007. Interest in Content Manager, PPC Manager and CRO Manager roles in decline, per Google trends.

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Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

Sprout Social

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Campaign Analysis.

Issues 136
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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

We believe it will provide other brands inspiration for their own creative briefs and campaigns. A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. Why are their fans—the self-proclaimed BTS Army—so loyal?

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives.

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Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.