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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 151
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Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

This month, we hosted a webinar in honor of our 10 th anniversary in business. The focus of our webinar was around the changes we have witnessed in the social space over the past decade, the current trends, and our predictions for the years to come in social media. The post Webinar Recap: A Decade in Social Media. What’s Now.

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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

But what is dark social, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. That was in 2012, when messengers were less popular.

Brands 154
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ). My 2012 Social Media Predictions. 2012 bets: 1. Multi-media Soars.

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How Is Dark Social Affecting Your Brand?

Convince & Convert

But what is it, how does it affect your brand, and how you can measure it? AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it?

Brands 131
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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Build Brand Awareness and Business with Creative Video Blogging – Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging?

Mashup 113