9 Tips for a Successful Webinar Event
MAY 28, 2012
Webinars serve multiple purposes. In business, webinars can be a valuable tool for solidifying relationships with your clients. Depending on its content, you may even consider hosting a webinar-for-profit. Even though the audience enjoys the benefit of not spending time and money to travel to a central location, they are still spending time to attend the webinar.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). And their competition.
Where is Everybody? Why Webinar Attendance Doesn’t Matter
JUNE 7, 2012
If you’ve ever produced a webinar, you know exactly how this beleaguered producer feels. . You have more than 1,000 people registered for your webinar, and as you near the zero minute, only 300 or so have logged in. With webinars, you are the producer and the performer. If you hold webinars rarely, and your topics are always new, you’ll have higher attendance rates.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). 51% maintain blogs, 42% conduct webinars and webcasts, and 41% produce videos. In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. MediaPost ). 6.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”). So what makes Google+ special? You can!
Free Webinar: Unlock Your Twitter Brilliance
MAY 18, 2012
Free Webinar! That’s the date and time of my free training webinar. If you can’t make that day sign up anyway and I’ll send you the webinar recording, deal? Date: Tuesday 29th May. Time: 8.00pm UK (12pm Pacific, 3pm Eastern, 9pm Central Europe). You heard it here second! those who joined me and Keren (from Top Left Design) at our Social Media Workshop in Brighton.
Six Steps to Creating Content that Generate Leads
JUNE 26, 2012
Instead, I’d like you to think about using webinars to build awareness, create thought leadership, and generate leads. Following is the process I recommend you use: Determine your webinar topic and invite an influencer in your industry to present on your behalf. Radian6 does a nice job with this with monthly webinars. Do this three weeks before your webinar.
Five Ways to Build the Perfect Web Marketing Storm
MARCH 20, 2012
learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. If you attend the webinar, you’ll receive his template as part of your registration fee. This webinar is a must attend event. I hate to admit this out loud, but I know only a fraction about content marketing for the web.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
It’s been three months since we’ve had a webinar (we took the summer off) and it was worth the wait! You’re about to determine whether or not this is a webinar you just can’t miss. know I said to turn off anything with an on/off button, but I’ll allow you to use your computer for this step in the webinar. The Webinar. Strategy. Iteration.
Webinars in 2012 ? Where are They Going?
MARCH 15, 2012
————————— Webinars gained popularity in the early 1990’s when their primary purpose was to provide access to subject matter experts, hear a lecture, and have opportunities to ask questions. However, with such rapid progression in social media and collaborative learning, the webinar curriculum is in transition. Webinar Structure.
Eight Practices for Developing a PR Hybrid Professional
FEBRUARY 21, 2012
We’re trying something new with the Spin Sucks Pro webinars. Because of this new practice, I get to see the videos ahead of time (there are some advantages to founding a company) and I watched tomorrow’s webinar last night. Throughout the webinar, she discusses what she calls the hybrid PR professional. The best part of the entire webinar, though? ” 2.
10 Rules for Transforming Your Agency
APRIL 18, 2012
It’s time for the monthly Spin Sucks Pro webinar (tomorrow!) During the webinar, he discusses the 10 rules for transforming your agency, which I’m going to share with you in a minute. During the webinar, Paul discusses the 10 rules you will have to adapt as you begin to build and grow your modern marketing agency. like Paul. You know what that means? Invest in them.
How to Get Results with Facebook Ads
SEPTEMBER 13, 2012
Webinars : Promote your webinar using a Facebook ad. Increasing likes isn’t always enough; there should be a call to action be it to visit you at a conference, register for a webinar, download content, or buy a product or service. Today’s guest post is written by Jennifer MacDonald. It seems one can hardly market their business on Facebook without paying for something.
List of 12 Top Social Media Podcasts in 2012
JANUARY 21, 2012
Allure New Media Webinars on social media. Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on? Here is a list I came up with – you might have more social media podcasts to add to the list. and I am now working with Panel of smart Social Media people. link].
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. Earnest Agency ). 4. Visual.ly ). 8.
Timing Your Social Media Marketing
JANUARY 20, 2012
Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter. The webinar covers: The effects of timing on clicks and interactions. Is it in the morning, since many people check their Facebook page before they go to work? Is evening best?
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Work with one influencer to develop content to support your launch: ebooks, webinars, videos… whatever makes sense given your objectives. 4.
Social Media Efficiency for Nonprofits
MAY 8, 2012
How to set up listening tools to do a lot of the work for you. I’m doing a free webinar on May 30,2012 at 1 PM PST. Fill in the form now to register for the one-hour webinar. Social Media Tips and Tricks efficiency webinarI talk to nonprofits about various aspects of social media just about every day. They WANT to use social media effectively.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Video.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
Four years ago, I was invited to do my very first webinar. ” And the 2012 IBM CEO Study confirms it once again. It was for Vistage and it launched my speaking career. I’ll never forget the very fist speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. And you know what?
10 Content Ideas that Generate Comments and Shares
FEBRUARY 1, 2012
At the beginning of the year, there were lots of blog posts written about the three words people were using to drive their success in 2012. In fact, he did an entire webinar for Spin Sucks Pro on the topic. As I was trolling the web for a topic for today’s blog post, it occurred to me I haven’t covered many tips or tools lately. herby commit to change that. The Manifesto.
Fetching Friday – Resources Mashup & Supermoon 2012
MAY 11, 2012
20 Mistakes that Will Undermine Your Call to Action and Cost You Sales – The most profitable sites use this tactic to convince readers to sign up for a newsletter, download an ebook, attend a webinar, or purchase a product. And this week, he outdid himself by getting this amazing shot of Supermoon 2012 which was featured on Mashable ! The Resources Mashup. Blogging / Writing.
8 strategies for Pinterest for business
JUNE 11, 2012
Here’s a recording of a webinar I did for Thirsty Girl to get you started, and if you still have burning questions about using Pinterest for business, post them in the comments below. I’m here to help! Pinterest has become a running joke to many. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example? Oreck on Pinterest.
Generation Y – Reinventing the Way We Communicate
MARCH 26, 2012
Webinars are a prime example of a missed opportunity. Updating the Webinar Structure. successful webinar is a joint venture that requires the commitment and attention of speaker(s) and audience. Whether our predecessors (or even us!) like it or not, this method of communication is no longer a trend, but a solid means of interaction. We are extremely adaptable. Social Learnin
Five Easy Ways to Use Google+
JULY 25, 2012
It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Not really.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Sign up right now at a totally reduced cost for 2012 for a limited time. 12 Flavors of Content to Attract Your Audience : Whether it’s video, webinars, long-form content, Q&A, whitepapers, or whatever else tickles your fancy, you can gain a big audience if you continue pushing compelling pieces of content. It’s my birthday and I have some great news! And I did. Enjoy!
The Big Content Marketing Fail: How Much Content Do You Need?
NOVEMBER 27, 2012
Our inboxes are bursting with invitations for webinars, new eBooks and absolutely crappy documents. This blog post tells some personal stories and takes you a bit back in time. So, if you care about your budget and your customers read this. In 2001, I acted as the administrator of a small company , called WebWare. In fact, they still are close to zero, obsessed as we are by reach. Hurray.
How Some Big Brands Manage Social Media
FEBRUARY 9, 2012
I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. Altimeter Webinar: A Strategy for Managing Social Media Proliferation, with Jeremiah Owyang from Altimeter Group on Vimeo. Altimeter Webinar: State of the Social Media Management System Industry. Here are the accompanying slides.
Free Webinar: Unlock Your Twitter Brilliance
OCTOBER 4, 2012
Here’s what some of the attendees tweeted the last time I held this webinar. If you can’t make it sign up anyway and I’ll send you the webinar recording, deal? When: Wednesday 17th October. Time: 7.00pm UK (11am Pacific, 2pm Eastern, 8pm Central Europe). Where: Online – LIVE. BOOK YOUR PLACE HERE. Do you want less Twitter, more results? BOOK YOUR PLACE HERE.
Will Facebook Collections Kill Pinterest?
OCTOBER 10, 2012
Pinterest Killer? I did a webinar yesterday for Social Media Today with Beth Hayden , where we talked a ton about Pinterest, Instagram, and infographics. I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool. I’m going to tell you and then you’ll have to wait. Facebook Collections. Yes, that’s right.
4 Nearly Guaranteed 2012 Social Media Predictions
Convince & Convert
DECEMBER 20, 2011
The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ). My 2012 Social Media Predictions. 2012 bets: 1. 2012 is the year of social media labor questions. Multi-media Soars.
Seven Tips for Gaining Business from Speaking Engagements
FEBRUARY 22, 2012
Tell the audience you’d love to send them something – it can be a keychain or a flash drive or an eBook or a link to a webinar – and ask for them to leave you their business card. More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. Instead, I deliver speeches that mean something to the audience. People.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
Then we have to figure out Twitter, Pinterest, Instagram, Google+, Path, Flickr, YouTube, LinkedIn, content, search engine optimization, inbound marketing, infographics, webinars, videos, email, search engine marketing, gamification, mobile marketing, oh my! I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Crawl.
Marketing in the Round is Here!
MAY 14, 2012
Radian6 Webinar. If you are a journalist, blogger, or content creator and would like an excerpt of the book, a webinar, a podcast, an interview, or a blog post, we are both willing and able to help. Last May, I was in New York for BlogWorld and I met Geoff Livingston , for the first time in person, to discuss writing a book together. The stars were all aligned. And so we went for it.
6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)
The Realtime Report
AUGUST 6, 2012
The full report (free, registration required) is packed with more data and tips, and Wildfire is also hosting a free webinar on Wednesday, August 8th to discuss the results. The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. On average, only 17% of fans share a brand’s campaign with friends and family.
How to Make Social Media Less of a Time Suck
SEPTEMBER 12, 2012
You don’t want to retweet a contest you already chose a winner for or a webinar that has already occurred. Today’s guest post is written by Yvette Pistorio. . Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. ” Some of the answers I received…. Twitter. Plurk. Star Wars fan forums. Facebook. LinkedIn.
Successful Strategies for Distance Learning [CASE STUDY]
MARCH 21, 2012
Budget cuts across the healthcare spectrum triggered fewer people in seats at our offerings and organically ushered APIC into providing webinars to meet the diverse clinical learning needs of our members and the broader infection prevention community. We launched our webinar program: free to APIC members and $149 for non-members. This post is by Marci D. Use structure and hierarchy.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Pamela Seiple explores five ways that B2B companies can generate leads from Facebook, from sharing links to content on your company’s Facebook wall (“This works particularly well if the link directs people to a landing page with a lead generation form for downloadable content such as an ebook or a webinar”) to adding the Facebook Like plugin and share button to your content.
Shift from a Tactical to a Strategic Approach
FEBRUARY 13, 2012
On Thursday, February 23rd, Deirdre will spend an hour in the next Spin Sucks Pro webinar delving into each of the eight practices she has outlined. You also can subscribe for $50 per month, which means you can attend the webinar, download the video, have access to our past webinars, download eBooks, and check out brand new content on inbound marketing. The choice is yours.
Five Ways to Become a PR Technologist
JUNE 27, 2012
The week will culminate tomorrow with a webinar on How to Socialize Your Newsroom. Patti Knight is the webinar production assistant, Molli Megasko is our social network tester, and I’m the designer. We’ve covered her book here , and hosted her for an excellent webinar on the topic which you can still catch on-demand here. ” I mean, come on. What do you think?