2012, Brands and LinkedIn - Social Media Informer

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media

Social Media B2B Marketing SEO

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

JANUARY 19, 2012

So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. And surprisingly, so much marketing and branding today lacks personality! Find your own voice.

Trends

Trends Marketing Mobile Wireless

Facebook LinkedIn Twitter in 2013

Ari Herzog

DECEMBER 28, 2012

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. LinkedIn in 2013. Curated lists were used a lot in 2012 and will be leveraged much more frequently to categorize people and observe trends. Facebook in 2013. Twitter in 2013.

LinkedIn Twitter Facebook Foursquare

How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Proper hashtag usage is essential for brands to track mentions and respond effectively. Now, locations and brands have claimed their hashtags. You can follow brands, conversations, and even engage in topical Twitter chats.

Hashtag

Hashtag LinkedIn Instagram Twitter

Which social media channels should your brand be present?

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Social Media

Social Media Brands Reddit Platform

Social Media Stats [Infographic]

Mindjumpers

JANUARY 18, 2012

Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit. 56% of consumers say that they are more likely recommend a brand after becoming a fan.

Social Media

Social Media Statistics Mobile B2B

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Twine

Twine Brands Policies Campaign

The State of Social Media In The UK

Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group.

Social Media

Social Media Statistics MySpace Tumblr

Share Strategies and Tips on Social Media Marketing on LinkedIn and Facebook

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. There are over 4,500 LinkedIn members today. Got a question?

LinkedIn Social Media Strategy Tips

Is Your Brand Socially Agile?

Convince & Convert

FEBRUARY 22, 2013

“Most brands are completely tone deaf, even if they’re on social media.” Early on, Audi decided they wanted to be a “challenger” brand to reach out to followers who might otherwise not follow a car brand – who might not even own a car – and engage with them alongside the Audi aficionados.

Brands

Brands Film Hashtag Campaign

Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

MAY 11, 2012

6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Build Brand Awareness and Business with Creative Video Blogging – Is entertaining people, while indirectly informing them of what your business offers a good strategy for video business blogging?

Mashup

Mashup Resources SEO RSS

The State of Social Media Marketing– Annual Survey Report

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey

Survey Report Social Media ROI

How To Start A Blog In 2012

Twist Image

MARCH 22, 2012

Starting a Blog in 2012 is a little bit more complex. How to start a Blog in 2012: Choose the right platform. While we do live in a world of RSS feeds and links tossed around via Facebook, LinkedIn and Twitter, the best Blogs are designed well. I would argue that if you want to start a Blog in 2012, start with reading.

Domain Name

Domain Name WordPress Tumblr How To

One week until Social Capital Ottawa

Sherrilynne Starkie

MAY 25, 2013

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Using social media for research: Social Capital 2012.

Social Capital

Social Capital Conference Case Study Eventful

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Challenges.

Survey

Survey Report Social Media ROI

The Oscars: content marketing success

Sherrilynne Starkie

MARCH 2, 2013

Oscars” received three times more mentions on Facebook this year over last, while the Best Picture nominees racked up 20 times more mentions than 2012. Related posts: New LinkedIn endorsements. Top tips for bloggers and brands. According to Facebook , the Oscars scored a 7.17 That’s the connection that social media brings.

Content

Content Film Marketing Loyalty

Interview with Adrian Domocos, Founder of Hot in Social Media

Social Media Strategies Summit

NOVEMBER 12, 2020

At this moment, Adrian is the brand ambassador of Flipsnack (a company that has 4+ million users), one of the organizers of Digital Days, the largest digital marketing event in the Western part of Romania, and the founder of Hot in Social Media, an international digital marketing blog.

Social Media

Social Media Startup Resources SEO

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

JUNE 20, 2014

LinkedIn: 300 million members. via LinkedIn. In 2012, that figure was at 3.4%; in 2013 it was 9%. Since 2012, mobile and tablet video viewership is up 532%. The findings continue to underscore the importance of mobile video consumption in general, and multiscreen strategies for broadcasters and brands in particular.

Social Networking

Social Networking Mobile Video Tumblr

20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Company Pages. Invest in Banner Images. Reach out Often.

B2B

B2B LinkedIn Tips Marketing

Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The Realtime Report

JUNE 27, 2014

LinkedIn: 300 million members. via LinkedIn. To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. Sina Weibo: over 500 million users.

Social Networking

Social Networking Tumblr Twitter Statistics

Social Capital Ottawa

Sherrilynne Starkie

JULY 3, 2012

If last year’s effort is any indication, the 2012 conference is sure to a highlight of the social media and marketing calendar.

Social Capital

Social Capital Conference Community building Newsletter

BuzzFeed Videos Earn Over 1 Billion Views

The Realtime Report

APRIL 29, 2014

The site has produced 1600 videos since September 2012; those videos have earned over 1.1 BuzzFeed also showed videos it produced for big brands including G.E., Will brands be impressed enough to pay attention? On Monday, BuzzFeed’s first presentation at NewFronts had a strong focus on video. billion views on YouTube.

Video

Video Statistics Mobile Social Networking

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The Realtime Report

DECEMBER 28, 2012

LinkedIn: 187 million active users. via LinkedIn. Over two-thirds (70%) of survey respondents would rather hear about a new product from a Facebook friend than from a brand. residents between July 9 and July 12, 2012, regarding their Facebook usage and interest in social commerce. via TechCrunch. via Yahoo.

Social Networking

Social Networking Products Posterous Tumblr

Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Foursquare

Foursquare Flickr LinkedIn Fashion

Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media

Social Media Trends Community building Hosting

The Purpose of Twitter

Ari Herzog

DECEMBER 26, 2012

I tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river. — Lin (@Lin_Dolin) December 26, 2012. — Justin Whitaker (@justinmwhitaker) December 26, 2012. ariherzog No not me.

Twitter

Twitter Tumblr Case Study Flickr

44% of Australian Social Media Users Happy To See Ads

The Realtime Report

JULY 26, 2012

million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. However, LinkedIn use has nearly doubled, growing from 9% to 16% in the past year, and Twitter use increased at a similar rate, from 8% to 14% in the past year. A total of 9.8

Social Media

Social Media Discount Comparison Social Networking

Introducing @Flextronics to the Social Web

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager.

Radian6

Radian6 Press Release Vimeo Upcoming

The Evolution of Social Media, and of Likeable

Likeable

APRIL 5, 2021

We recruited house party hosts for Verizon using Facebook, but then we successfully pitched Verizon to launch their first business Facebook page, and then 1-800-Flowers.com, and then Neutrogena, and IMAX, and dozens of other brands. We quickly refocused on social media as word of mouth. (It It needed to evolve. It was love at first sight. .

Social Media

Social Media Hosting Eventful Class

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite

HootSuite URL Analytics Forums

3 Amazing Podcast Episodes from B2B Marketing Now

Oktopost

SEPTEMBER 15, 2020

They are challenged daily on how to build, curate and maintain a brand. Back in 2012, Dan was a senior sales leader at LinkedIn responsible for training LinkedIn’s very own global sales team. Listen Now: Transforming marketing into something that delivers value is no easy feat for Chief Marketing Officers.

B2B

B2B Marketing Training Skills

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Social Networking

Social Networking Flickr Influencer Retail

Social Networking Stats: Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads, #RLTM Scoreboard

The Realtime Report

JANUARY 31, 2014

LinkedIn: 259 million active users. via LinkedIn. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users.

Social Networking

Social Networking Mobile Tumblr Statistics

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

JANUARY 17, 2013

.” The Humanize survey took place in September 2012, when 505 individuals completed a 13-question survey about social media and leadership. ” Related Stories Teens Prefer Tumblr Over Facebook Social Networking Stats: LinkedIn Tops 200 Million Users, #RLTM Scoreboard Social Media Customer Service: Brands Respond More On Twitter.

Company

Company Social Media Survey Tumblr

How to analyze fan growth charts on social media

Unmetric

NOVEMBER 12, 2019

Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. A good social media analytics tool will let you go back in time to see every post a brand has made. Clients of Unmetric can see posts as far back as 2012 for many brands. So this is odd.

Social Media

Social Media Analysis How To Analytics

A Decade Filled With Social Media Changes

Ignite Social Media

JULY 18, 2017

Ignite has been serving up social media for some of the world’s best brands for 10 years, and we’ve seen a lot of changes. In 2007, Facebook launched brand pages which enabled brands to have a presence on the channel which were distinctly separate from personal accounts. may not get any traction with your fans.

Social Media

Social Media MySpace Sites Instagram

The Secret Formula To Social Media Success (shhh…don’t tell)

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us A formula for social media success. Did I miss anything? Help me improve on the formula with additions in the comments. –Sean Share this on Facebook Tweet This! Email this to a friend?

Social Media

Social Media Tumblr StumbleUpon Digg

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

JULY 25, 2016

Why: “To learn how major brands use Pinterest, Rivalfox tracked Fortune 500 companies on Pinterest over a two-month period, analyzing a total of 29,144 pins,” writes CMO of CyberAlert, Bill Comcowich for The Measurement Standard. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study

Case Study Study Banking Metrics

Seven Social Media Insights on CES

Dave Fleet

JANUARY 18, 2012

With over 3,100 exhibitors and over 153,000 attendees in 2012, planning your schedule at CES can be overwhelming. Use LinkedIn to identify key people from the companies you want to connect with, and reach out to them ahead of the show.

Social Media

Social Media Foursquare Conference Eventful

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

DECEMBER 18, 2018

Why “Bland Brands” Fail One of the main reasons marketing efforts frequently don’t work is that brands aren’t paying enough attention to being human and relatable. So, what about brands that focus their content on creating articles that educate their customers? They don’t want to be sold to.

Social Media

Social Media Meme Advertising Strategy

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. New Media Entities are Born.

Sports

Sports Social Media comScore Tweetdeck

Will India See a Rise in Digital PR?

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 94 crore (~ $15.1M) in FY 2012 to Rs.300 Twitter Google+ LinkedIn Will India See a Rise in Digital PR?

comScore

comScore Smart Phone SMS Advertising

Social Media Training Gap: 50% of Companies are Ill-Equipped

Proactive Report

JANUARY 29, 2013

According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. Every second two new members join LinkedIn. 50% of people value a brand’s Facebook page more than their website. 87% have liked a brand on Facebook.

Training

Training Company Social Media Skills

Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

JANUARY 17, 2013

All in all, Graph Search makes Facebook a vehicle of discovery that allows you to explore your already existing community – thus launching Facebook into serious competition with LinkedIn, New MySpace, Foursquare and online dating sites; sites that Facebook previously didn’t directly threaten. Facebook stocks falling.

Social Graph

Social Graph Facebook Foursquare MySpace

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

8 Marketing Trends to Implement in Your 2012 Marketing Plan

Trending Sources

Facebook LinkedIn Twitter in 2013

How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Which social media channels should your brand be present?

Social Media Stats [Infographic]

Behind the Brands: Oxfam Holds Big F&B Accountable

The State of Social Media In The UK

Share Strategies and Tips on Social Media Marketing on LinkedIn and Facebook

Is Your Brand Socially Agile?

Fetching Friday – Resources Mashup & Supermoon 2012

The State of Social Media Marketing– Annual Survey Report

How To Start A Blog In 2012

One week until Social Capital Ottawa

The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

The Oscars: content marketing success

Interview with Adrian Domocos, Founder of Hot in Social Media

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

Social Capital Ottawa

BuzzFeed Videos Earn Over 1 Billion Views

Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

Starbucks – It’s Time to Brew Some Tweets

Webinar Recap: A Decade in Social Media. What’s Now. What’s Next?

The Purpose of Twitter

44% of Australian Social Media Users Happy To See Ads

Introducing @Flextronics to the Social Web

The Evolution of Social Media, and of Likeable

Dark Social in 2023: Here’s Why (and How) You Should Track It

3 Amazing Podcast Episodes from B2B Marketing Now

Four Points to Remember When Adopting a New Social Network

Social Networking Stats: Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads, #RLTM Scoreboard

84% Say Company Leaders on Social Media Provide A Competitive Edge

How to analyze fan growth charts on social media

A Decade Filled With Social Media Changes

The Secret Formula To Social Media Success (shhh…don’t tell)

Monday Roundup: Measurement Case Studies

Seven Social Media Insights on CES

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Will India See a Rise in Digital PR?

Social Media Training Gap: 50% of Companies are Ill-Equipped

Facebook Graph Search: Why Investors Shouldn’t Worry

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