The Realtime Report

NOVEMBER 5, 2012

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study. Between August and November 2012, brand engagement has increased significantly.

Instagram 178

Instagram Brands Mobile Study 178

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139

Mindjumpers

APRIL 27, 2012

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention.

Engagement 215

Engagement Social Media Facebook Examples 215

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The three primary success metrics reviewed were: reply rate, retweet rate and engagement rate. Using more than two hashtags actually leads to a 17% drop in engagement.

Report 219

Report Twitter Brands Hashtag 219

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series.

Retail 346

Retail Facebook Study ROI 346

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. While these numbers aren’t huge, they are significant enough for brands to take note. online adults aged 18 or older in May 2012.

Buy 183

Buy Brands Facebook Survey 183

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. ” Apple just missed the top ten ranking, coming in 11th.

Video 183

Video Vimeo Brands Microsoft 183

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Ari Herzog

SEPTEMBER 26, 2012

— Ari Herzog (@ariherzog) September 19, 2012. They listened to my tweets, engaged me publicly and privately, and proved once again why they are such an excellent company with amazing customer service. I usually tell them the case study of Comcast on Twitter. I usually tell them the case study of Comcast on Twitter.

Case Study 122

Case Study Study Twitter Travel 122

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Businesses can use this app to increase brand presence and sales. FourSquare.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. This year, expect to see even more engaging and entertaining content that is focused on capturing a moment, rather than making a hard sell. 2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Sherrilynne Starkie

MAY 25, 2013

The conference blends formal presentations with community/un-conference style sessions on topics ranging from Twitter to LinkedIn, the technical details of self-hosting a blog to the how-tos of personal branding, and online community building to social media in the workplace. Using social media for research: Social Capital 2012.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Mindjumpers

MAY 22, 2013

However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it. The new news feed gives Facebook room for more engagement potential. So, content is still king. Photos: Facebook.

Facebook 226

Facebook Activities News Feed 226

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. Some of these are outputs and outtakes, but a good number of them are outcomes: what did people do as a result of reading your content or engaging with you on a social site? The rise of Social Intelligence.

Analytics 92

Analytics Trends Social Media ROI 92

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Instagram 145

Instagram Social Media Marketing Survey 145

The Realtime Report

OCTOBER 23, 2012

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users.

Buy 194

Buy Retail Survey Social Networking 194

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Mindjumpers

JANUARY 11, 2012

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. When someone interacts with your brand page on Facebook, it will tell something about that person’s identity. A case study. Using Facebook Ads to help drive campaign awareness, Huggies gathered 4,000 photos from engaged fans in a span of just three weeks.

Case Study 264

Case Study Communities Campaign Study 264

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? An average of 300+ engagements each. Connecting Online to Drive Real World Engagement. One example?

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

MARCH 4, 2014

A new study from MIT’s Senseable City Lab examines social media messages during these large-scale public events, and found a consistent trend: as the volume of social media activity rises, the length of messages and posts grows shorter. election night in November 2012 and a major snowstorm in February 2013. No problem.

Eventful 170

Eventful Social Media Statistics Study 170

Proactive Report

NOVEMBER 12, 2011

However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. You start by listening and gathering information about your brand/s, your company and your competitors.

Trends 103

Trends Social Media Social Graph Analysis 103

Mindjumpers

JULY 23, 2012

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. such as for different sub-brands or different geographic locations.

Study 256

Study Social Media Survey YouTube 256

Mindjumpers

JUNE 8, 2012

People are willing to engage in their interests online based on personal values. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. Identify Your Brand’s Social Kernel.

CSR 237

CSR Small Business Case Study Communities 237

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. 2016-2020: Borderline content, demonetization and brand safety.

YouTube 145

YouTube HootSuite Metadata Notification 145

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Make It Social.

Social Media 186

Social Media Strategy Case Study Airlines 186

Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

Foursquare 237

Foursquare Flickr LinkedIn Fashion 237

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you! 79% of U.S. Knowledge-gathering is the No.

Study 40

Study Social Media Marketing Research 40

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. People don’t engage with brands.

Mobile 225

Mobile comScore Insurance Sites 225

The Realtime Report

JULY 10, 2012

The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. We studied their interaction with 63 brands from January to April 2012 in beauty, food/restaurant, and retail (sectors where sessions on owned media lead directly to sales).

Research 175

Research Facebook Compete Consultant 175

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans. Here, it is stated that the Skittles brand website had 23,000 U.S.

Report 277

Report comScore Marketing Groups 277