Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. Social Media Reigns King.

Trends 95

Trends Content Marketing Curation 95

Sprout Social

MAY 10, 2019

Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall.

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). billion last year to 2.5 billion by 2018.

Social Media 100

Social Media Marketing Survey Metrics 100

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. 61% of US mobile subscribers own a smartphone, a 10% increase over 2012. Worldwide, mobile traffic doubled between 2012 and 2013.

Statistics 108

Statistics Mobile comScore Marketing 108

Twist Image

MARCH 4, 2016

How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. This "publicness" of brands created a sense of egalitarianism. What is the evolution of brands in our digital age? Not just the bad stuff.

Brands 40

Brands Feed Feedly Engineering 40

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 72% of marketers think that branded content is more effective than magazine advertisements.

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . Tweetable Moments.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Humans have an innate craving for trending news and breaking stories. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Probably not. Unfortunately, no.

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 71% of consumers say that CEO participation in social media leads to improved brand image. (

Social Media 229

Social Media Hubspot B2B Marketing 229

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

Sprout Social

JUNE 27, 2023

Brand manager. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. What are the trends?

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. How your brand is abusing social networks by iMedia Connection. ** 5 STARS. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!)

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Don’t be one of those brands. .” by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Keyhole.co

JANUARY 30, 2024

Besides a country or a city, brands also target specific location factors such as school zones, college campuses, neighborhoods, etc. In the above post , the brand leveraged Cheese Lovers Day and honored America’s shared love for cheesy food. In fact, TikTok counted around 37 million users who were born between 1997 and 2012.

Social Media 59

Social Media How To Patterns Sports 59

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. It’s become central to customer engagement and brand awareness. 1 Facebook brand. Related posts: Content marketing delivers sales leads. Coke is world’s No.

Content 307

Content Marketing B2B Newsletter 307

The Social Media Hat

MAY 6, 2016

This could be a post on a trending topic, a topic that you know is very important to your community or a post promoting evergreen content – topics that are consistently helpful to your audience. The collective business spend on Instagram is demonstrating an upward trend. Instagram ads. Which type of ads should you buy?

Facebook 155

Facebook Feed Feedly News 155

Writtent Blog

JULY 9, 2013

As HubSpot’s Corey Eridon points out, nimbleness is a state of mind, which requires being able to quickly adapt to new changes and trends. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. B2B Marketing Trends Survey 2012 Report. However, agility may be the most important attribute of all.

Case Study 105

Case Study Study Research Report 105

Mindjumpers

AUGUST 28, 2012

The importance of social media marketing has been remarked upon multiple times by Mindjumpers, most recently in an article about using Facebook games to build up your brand. Roughly 94% of all businesses utilize at least one social media platform as a brand marketing strategy. How Social Is B2B? Infographic]. Infographic].

Strategy 228

Strategy Facebook Metrics Advertising 228

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 2, 2012

I don’t get this whole thing with Twitter, this idea that starting allegedly this week they’re going to roll out all these new features to brand pages so that you can install tabs, apps, iFrames and all this other kind of stuff on your branded Twitter page. 2012 Edelman Trust Barometer: Global Deck.

Social Media 116

Social Media Committee Team Questions 116

Kikolani

JUNE 29, 2012

What Marketers Need to Know About the Bing in 2012 – Bing has gone through a lot of changes in 2012. 5 New Twitter Features to Enhance Your Experience – New Twitter features: how to get the most relevant tweets and stories, weekly email digest, tailored trends, and more. Social Media / Social Networking.

Mashup 115

Mashup Resources eBook RSS 115

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. e-Strategy Trends ). e-Strategy Trends ). B2B Marketing Insider ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Really, I think people count on us to be some of the leaders in social and let them know what we’re thinking about certain trends in the space.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Really, I think people count on us to be some of the leaders in social and let them know what we’re thinking about certain trends in the space.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. B2B content matters.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 11, 2013

How are agencies and brands successfully integrating owned, earned and paid media efforts? ” He then explains how this insight requires a change in behavior in terms of how marketing teams approach brand, awareness, structure and channels. (It’s ” SEM + SEO [PRESENTATION] by e-Strategy Trends.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Jay : I think it’s part of a larger trend towards Johnny can’t read or Johnny refuses to read. Justin : We see brand humanization as a big deal to the company. Jay : Sure.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. 2012 Social Media Marketing Industry Report. Key findings.

Strategy 247

Strategy Survey B2B ROI 247

ProBlogger

MARCH 25, 2012

Since December 2012, news of Pinterest, the popular image-based sharing platform, has dominated the technology and marketing blogs. The iPhone app is a great way to successfully tap into the mobile and social marketing trend and enable users to experience your brand in a different way. Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Social Media Stat of the Week: 47% of B2B Companies Do Not Track Brand Mentions on Social Media. They surveyed over 1,000 B2B and B2C companies worldwide.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. iMedia Digital Showcase: The 10 best branded Facebook apps by iMedia Connection. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219