Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. 65% of Content is Based on Industry Trends.

Trends 95

Trends Content Marketing Curation 95

Sprout Social

MAY 10, 2019

Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time. 46% of B2B buyers purchase something after watching video. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

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YouTube Strategy B2B Marketing 111

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

B2B 100

B2B SEO Social Bookmarking Sample 100

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. 61% of US mobile subscribers own a smartphone, a 10% increase over 2012. Worldwide, mobile traffic doubled between 2012 and 2013.

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Statistics Mobile comScore Marketing 108

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

MAY 23, 2017

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular. Get a weekly dose of the trends and insights you need to keep you ON top, from the strategy team at Convince & Convert.

Brands 129

Brands Analytics Data Metrics 129

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Mary Meeker’s Internet Trends ). billion last year to 2.5 billion by 2018.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

SEPTEMBER 6, 2013

The Happy B h ladies have become known for their amusing antics in line with their brand image, including passing out 600 hot pink thongs to anyone who liked their Facebook page on the spot at the New York Wine Expo in 2012 and offering the chance to win a pair of SheBalls at the Boston and New York Wine Expos this year. via MarketingCharts.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Humans have an innate craving for trending news and breaking stories. The trending topics aren’t always safe-for-work. can tell B2B marketers precisely whether or not their content is targeted enough. Probably not. Agility.

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? YouTube and Video Marketing Trends. 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ). Earnest B2B ). Earnest B2B ). Earnest B2B ). Jeff Bullas ). Jeff Bullas ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

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B2B Strategy Marketing Buy 190

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Twist Image

MARCH 4, 2016

It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate. When Snapchat first launched, I called this the beginning of The Impermanent Internet (back in 2012). Not just the bad stuff. everything.

Brands 40

Brands Feed Feedly Engineering 40

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). There’s definitely the macro trend that we see, and you could even see it just by having conversations at South by Southwest. Jay: Yeah, even more so than email in a B2B circumstance.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). There’s definitely the macro trend that we see, and you could even see it just by having conversations at South by Southwest. Jay: Yeah, even more so than email in a B2B circumstance.

B2B 120

B2B Software Social Media Survey 120

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

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B2B Trends Analysis Marketing 293

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. What are the trends? Many B2B brands are concerned about proving the ROI of social. At the end of the day, we’re people talking to people.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. How much buzz do I have vs. competition/trend? • Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. How do we demonstrate the ROI of social efforts?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Sherrilynne Starkie

FEBRUARY 11, 2012

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. The excellent infographic below (knicked from Jeff Bullas ) shows that B2B marketers are now investing 26% of their TOTAL marketing budget into content creation! Coke is world’s No. 1 Facebook brand.

Content 307

Content Marketing B2B Newsletter 307

The Social Media Hat

MAY 6, 2016

This could be a post on a trending topic, a topic that you know is very important to your community or a post promoting evergreen content – topics that are consistently helpful to your audience. The collective business spend on Instagram is demonstrating an upward trend. Instagram ads. Which type of ads should you buy?

Facebook 154

Facebook Feed Feedly News 154

Keyhole.co

JANUARY 30, 2024

This will help you identify patterns and trends in your current audience segments and narrow your search for them on social media. In fact, TikTok counted around 37 million users who were born between 1997 and 2012. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals.

Social Media 59

Social Media How To Patterns Sports 59

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” B2B Marketing Research and Statistics. How are marketers measuring social media success?

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Statistics Research Social Media B2B 190

Writtent Blog

JULY 9, 2013

As HubSpot’s Corey Eridon points out, nimbleness is a state of mind, which requires being able to quickly adapt to new changes and trends. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. B2B Marketing Trends Survey 2012 Report. However, agility may be the most important attribute of all.

Case Study 105

Case Study Study Research Report 105

Mindjumpers

AUGUST 28, 2012

billion last year in advertising alone – and the estimate for 2012 surpasses $5 billion. Despite these drawbacks, social media marketing is considered a standard of modern-day business – and judging by current trends, it is likely to remain this way in the years to come. How Social Is B2B? Infographic]. Infographic].

Strategy 228

Strategy Facebook Metrics Advertising 228

Kikolani

JUNE 29, 2012

What Marketers Need to Know About the Bing in 2012 – Bing has gone through a lot of changes in 2012. 5 New Twitter Features to Enhance Your Experience – New Twitter features: how to get the most relevant tweets and stories, weekly email digest, tailored trends, and more. Social Media / Social Networking.

Mashup 115

Mashup Resources eBook RSS 115

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Really, I think people count on us to be some of the leaders in social and let them know what we’re thinking about certain trends in the space.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Really, I think people count on us to be some of the leaders in social and let them know what we’re thinking about certain trends in the space.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? e-Strategy Trends ). are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. e-Strategy Trends ). B2B Marketing Insider ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

FEBRUARY 2, 2012

2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible. Social Mention is a nonprofit sentiment trend analysis visualization tool called WeFeelFine.org that we’ve been looking at up on the big board. Taulbee: It could happen.

Social Media 116

Social Media Committee Team Questions 116

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ).

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NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 11, 2013

” SEM + SEO [PRESENTATION] by e-Strategy Trends. ” Top Inbound Marketing Activities For SEO [CHART] by e-Strategy Trends. Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends. 6 Small Business Marketing Trends for 2013 by Masterful Marketing.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Jay : I think it’s part of a larger trend towards Johnny can’t read or Johnny refuses to read. What are some of the other things that you’re trying to tackle in 2012?

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Sharepoint Meeting Social Media Team 115

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. 2012 Social Media Marketing Industry Report. Key findings.

Strategy 247

Strategy Survey B2B ROI 247

ProBlogger

MARCH 25, 2012

Since December 2012, news of Pinterest, the popular image-based sharing platform, has dominated the technology and marketing blogs. The iPhone app is a great way to successfully tap into the mobile and social marketing trend and enable users to experience your brand in a different way. Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49