Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 1 billion monthly active users (last updated by Instagram in 2018).

Instagram 145

Instagram Social Media Marketing Survey 145

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. Using an influencer marketing tool like Pixlee’s CRM is a great way to narrow down influencers in your niche by location. Showcase Diverse Summer Looks.

Influencer 95

Influencer Campaign Apparel Travel 95

Mindjumpers

FEBRUARY 6, 2013

It is a matter of brands understanding the true values and dynamics of a community. It is a question of actively engaging with your fans and followers, preaching transparency and interaction on the premise that both serve your brand and your target group. Facebook 2012: This Is What Success Looks Like [Infographic].

Statistics 227

Statistics Analysis Groups Groups 227

Mindjumpers

MAY 31, 2012

800 million active users are registered. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Not only was it easy for people to share photos of their babies, people could connect with a community of other parents.

Case Study 264

Case Study Communities Campaign Study 264

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. In 2012, I wrote about a supply-chain management software company called Kinaxis. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” There is risk in any campaign.

Conversation 167

Conversation B2B Marketing GPS 167

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Pa = Passion – Whoever is in charge of your social media activities should be passionate about your products, services, and customers.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. Are they active?

Social Networking 222

Social Networking Flickr Influencer Retail 222

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Source: r/dbrand Of course, you’ve gotta set the tone of your community with rules and guidelines and spend time moderating content.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. I wrote this book with the sublime Erica Campbell Byrum , head of digital marketing for ForRent.com.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Andy Smith @kabbenbock. Brian Solis @briansolis.

Twitter 187

Twitter Airlines Syndication Blogger 187

Mindjumpers

NOVEMBER 20, 2012

This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social media and community activation agency M80, share results from an analysis, conducted across the Facebook pages of 25 brands.

Brands 244

Brands Social Graph Report Groups 244

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Montreal Student Protest Berri Hill (Photo credit: xddorox).

Social Media 320

Social Media Hashtag Eventful Journal 320

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Today, the platform has its own niche audience and its influencer marketing business model.

Social Media 130

Social Media Brands Reddit Platform 130

Josh S Peters

JANUARY 15, 2013

Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. It’s also recently emerged as the most important layer to Google with all of the content focused updates that came out in 2012 (and more rumored to be coming in 2013).

SEO 166

SEO Engineering Film Sites 166

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. GuyKawasaki Tweet This.

Content 155

Content Publishing Social Media Google 155

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Social media monitoring emerged as an important activity for companies during this time, and we saw a number of ground-breaking collaboration initiatives launched (Dell Ideastorm, My Starbucks Idea) that spoke to the power of harnessing two-way interaction. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter dominates the picture.

Study 256

Study Social Media Survey YouTube 256

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? And I did… Each of them left their worlds of independent consulting and entered professional communities of workplaces and coworkers. I am actively seeking work.

Policies 156

Policies Skills Class Communities 156

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Social Media Marketing

JUNE 28, 2012

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. It is the most significant vehicle Ford will launch in 2012.

Case Study 167

Case Study Flickr Team Social Media 167

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

Twine 246

Twine Brands Policies Campaign 246

Convince & Convert

NOVEMBER 21, 2014

Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. This is the biggest mistake , he says, that digital marketers make other than not making enough use of visual content. GuyKawasaki Tweet This.

Content 106

Content Publishing Social Media Google 106

Mindjumpers

DECEMBER 9, 2015

India is a mobile first country where 41% of total mobile users are active on social media. And it remains the fastest growing market for social networks in the world. Similar Posts: The Importance of Local Activation on Social Media: India. Similar Posts: The Importance of Local Activation on Social Media: India.

Social Media 100

Social Media Trends Mobile Social Networking 100

Kikolani

MARCH 29, 2013

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules – Don’t worry — disclosure doesn’t need to be complicated or take away from your marketing message. However, it does need to be clear, conspicuous, and unavoidable, so that the content you produce communicates transparently with your audience.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Her work has appeared in myriad publications including Inc., Centerstance Inc.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Ignite Social Media

JULY 18, 2017

That astronomical leap in active users has been paralleled by changes in the social landscape. By 2012, Twitter, LinkedIn, Google+, and others entered the market, giving individuals and brands more places to reside on social. Myspace was the top social site in the United States and had 68 million unique visitors in a month.

Social Media 87

Social Media MySpace Sites Instagram 87

Firebelly

DECEMBER 23, 2011

You’ve caused a stir in the market place with the clever, in-your-face GoGranny campaign. Now that you’re handling social media marketing for the largest online marketing solutions company focused on small and medium sized businesses, what’s your take on social business? How will that campaign evolve?

Domain Name 243

Domain Name Small Business Training Campaign 243

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167