Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? To use the old saying – the ROI on these sorts of ROI efforts is not good.

ROI 169

ROI Postrank Tourism Blogroll 169

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Further, only 8% could attribute ROI for all their investments in social media. be some kind of ROI. be some kind of ROI. social media metrics. social media roi. " We're doing it all wrong. eventually.

Social Media 81

Social Media ROI Survey Metrics 81

Buzz Marketing for Technology

OCTOBER 18, 2013

percent from 2012 and almost triple the amount spent in 2011. But these metrics aren’t tied in any way to ROI and sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S. Isn’t that what really matters to your business?

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

JULY 7, 2011

Let’s look at the metrics of this program: Let’s assume that 73% of Buca di Beppo’s email club visits Facebook (matching the U.S. average, based on Comscore’s findings to that effect in May, 2011). was reported by major email provider Epsilon in the first quarter of 2011 as the industry average.

Press Release 150

Press Release comScore Cost ROI 150

Kikolani

OCTOBER 10, 2011

This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. 50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

Analytics 113

Analytics SEO Social Media Google 113

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. Just as like counts have disappeared on Instagram, the role of vanity metrics has diminished in influencer partnerships. Internet culture journalist Taylor Lorenz reported on a distancing from the label last year. Instead, “Creator” is emerging as a preferred term.

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Influencer Trends Marketing Guidelines 145

Bare Feet Studios

JANUARY 1, 2012

It is the last day of 2011 and I want to add an exclamation point of gratitude on each of my blogs – most of which suffer from neglect from me. Luckily, I had already prepared this video for our local Hawaii chapter of the Social Media Club’s year end party, which featured our social media accomplishments of 2011.

Travel 92

Travel Vimeo Hotels Blogger 92

Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. We’ll pick up where we left off last week, discussing social media ROI. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts.

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Class Postrank Tourism Blogroll 134

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. What to do? by Social Media Today.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144

Metrics Platform Video HootSuite 144

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# That is, these are ways that social media can be leveraged and provide metrics for success, but which social media marketers often do not use or, if they do, do not do effectively.

Small Business 177

Small Business ROI Social Media Case Study 177

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

JUNE 10, 2021

In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. As mentioned earlier, the ROI surpasses any marketing channel you might use, which means you’re saving money already in the long run. This is by far the highest of any marketing channel available.

Newsletter 132

Newsletter How To Marketing Template 132

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 2011 Insane Mobile Marketing Facts & Trends by Bit Rebels. ” The State of the Internet Now. ** 5 STARS.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. So, here’s a list of 45 specific things you should be doing,&# including learning (at least a bit of) HTML, using bit.ly , retweeting someone else at least twice per day, and my favorite: “Don’t track ROI. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Hootsuite

FEBRUARY 24, 2021

According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Snapchat: September 16, 2011. What are vanity metrics?

Questions 141

Questions Social Media HootSuite Marketing 141

Keyhole.co

APRIL 20, 2023

The term newsjacking was first used by David Meerman Scott in 2011. You can assess your output by looking at your numbers, audience engagements, website traffic, ROI, and public perception. There are more measuring tools and analysis metrics that you can go with, but you can always personalize how you measure your newsjack.

Aggregator 52

Aggregator News Trends Reputation 52

Social Media Marketing

MAY 29, 2013

Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Note that he doesn''t fall into the ROI trap.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Kikolani

MARCH 31, 2011

The 2011 trend report – the color for this spring is white. 100 unique Tumblr themes for 2011 – huge collection for bloggers on Tumblr. Why quality is the only sustainable SEO strategy – a look at what link metrics translate to higher rankings. Which Sucker Punch premiere dress ruled ? Follow these tips!

Mashup 130

Mashup Resources Affiliate marketing Tumblr 130

Jeff Esposito

MARCH 27, 2012

The Social Media Strategist (2011) – I wish this book from Christopher Barger was around when I started in the space four years ago. Social Media ROI (2011) – Oliver Blanchard ’s book is one that I often thumb through to get inspiration or work on some planning. Jim Sterne offers some good metrics to get started with.

Social Media 42

Social Media Case Study Metrics ROI 42

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Should there be an ROI on relationships? You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Social Media: Measurement and ROI. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. Can You Measure the ROI of Your Social Media Marketing? Social Media: General. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? YouTube etiquette for 2011 by iMedia Connection. Chris Adams of gShift Labs explains how to optimize video rankings in YouTube, the factors that affect ranking (beyond the obvious) and the importance of analyzing and acting upon YouTube metrics regularly.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

AUGUST 5, 2013

500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. 500 companies blogs – but that is up from 2011. Relevanza ).

Statistics 214

Statistics Social Media B2B SEO 214

Navolutions

JANUARY 2, 2014

2011’s Panda and 2012’s Penguin updates were just warm ups for Google’s biggest update to date: the notoriously hard to pin down Hummingbird. The good news is that you just started reading the blog post that makes all the right predictions. What Happened to SEO in 2013?

SEO 100

SEO Adwords Small Business Google 100

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145

Buzz Marketing for Technology

FEBRUARY 9, 2011

Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. They have 150 people in Toronto, New York, and London and have plans to double that in 2011. A good DIY choice for small brands looking for a no cost option.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275