It’s Time For CMOs To Tap Into The Power Of Personalization
Buzz Marketing for Technology
OCTOBER 18, 2013
percent from 2012 and almost triple the amount spent in 2011. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months.
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