Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and  with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. Even though this is a Google product and we know they must have a lot of data and information collected on the conversations on Google+ that data is still pretty hard for users to find. So how can you measure how effective your Google+ engagement is? MORE >>

This Feature Friday article is written by Tammi Kibler. Like Google and other algorithms, Klout is always evolving to better interpret the data it finds. Features toolsThe recent addition of LinkedIn to the mix of social media considered when calculating a Klout score has left many wondering about Klout, how to raise your score, and whether it matters after all. Have you heard of Klout ? Do you know your score? As more and more marketing professionals look for ways to measure and manipulate influence online, Klout is emerging as a force too big to be ignored. What is Klout? MORE >>

When you end up in the first page of Google your traffic explodes. The greatest advantage of getting traffic through Google first page is that your average bounce rate decreases dramatically, because these users know exactly what they are looking for and they land in your nice well-crafted webpage. You will soon enjoy your hard earned traffic. -- Thanks for reading Feature Friday: How to Increase Web Traffic by Ari Herzog. Features searchTunnel picture by pixelplacebo. The following guest article is by Steven Papas. Why will they return often? Check related blogs. MORE >>

Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well). Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. MORE >>

As you use Twitter, the feature will be better at serving you content. But still – looks like Twitter is stepping up the competition to Google+ and Linkedin, who has also recently created space for special brand presences – and of course Facebook who has been there for some time now. How To Create a Presence on Google+. Social Network Twitter brand page customer service new twitter design redesign twitter app Twitter features Twitter for brands Twitter for businessesHere’s a sum up of the most prominent changes: Twitter redesign. Launches brand pages. MORE >>