Beware the Google+ Experts
JULY 18, 2011
The “experts are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. As of this writing, it has been 24 days since Google+ launched. If that’s the case, I want their jobs because that means they’ve spent 11 hours, every day, for the past three weeks using Google+. Pay attention to Google+.
Google+ Tips and Tricks
JULY 5, 2011
Facebook vs. Google+ [infographic]
AUGUST 15, 2011
Tweet Singlegain has compiled this infographic that compares Facebook with Google+. From the very beginning of its launch, there has been much debate whether Google+ will be an actual threat to Facebook’s dominance on the social media scene. Earlier this month, Google+ hit 24 million users, which makes it the fastest growing website ever to reach that size according to Reuters.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. What is it? Jennifer Aaker. aaker. Diana Adams.
Startups To Watch in 2011
FEBRUARY 14, 2011
Post on Google Buzz. Startups rapportive Startups To Watch in 2011 storific supermarmite this or thatThe most successful startups are able to stay a step ahead of their competition by analyzing the current trends to predict the next hot application that will captivate the public. The ability to share photos is almost as popular as the ability to share music online. Already sold?
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
Google Zeitgeist 2011
SEPTEMBER 29, 2011
Last year, I was fortunate enough (re: I have no idea how it happened!) to get invited to Google Zeitgeist in Arizona. Zeitgeist 2011 took place from last Sunday night until the end of Tuesday and I was thrilled to be invited back. It is a very exclusive event (meaning: it is a closed event that is organized by Google as a way to thank their clients and friends. google.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Does Google PageRank Really Matter? : The answer is no, but it’s still a metric that is close to Larry Page’s heart. And I did. Blogging.
How Google+ Could Affect SEO
NOVEMBER 30, 2011
Google HQ is constantly looking for ways to improve the quality of searches. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Here is a discussion of how Google+ could affect SEO. Through circles, Google+ could measure the reputation of users. Comments within Google+.
Six Tips for Using Google+ Now
AUGUST 1, 2011
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. The first thing you want to do is create a Google profile, if you don’t already have one. Go to Google Profiles , sign into your Gmail account, and click on the edit profile button. Google+ is set up with what they call Circles. This is so disappointing to me. So I give in.
Is Google+ Really Growing? [infographic]
AUGUST 22, 2011
Tweet Google+ has registered the fastest user growth when compared to its social networking counterparts. As Google continued to roll out their “by invitation only” beta, users lined up around the block. But when the network revamped its G+ invite system, giving each person 150 invites, we expected an exponential increase in activity on Google+. It’s a snapshot in time!
Creating Google Plus Business Pages
NOVEMBER 7, 2011
Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. As I scanned my Google Plus stream it quickly became clear that it was way more than that. How could we resist?
10 Things to Consider As You Move to Google+
JULY 5, 2011
Something interesting is happening with Google+. Yes, you need to have Twitter and Facebook and (now) Google+. We don’t know yet what or if Google will be providing businesses, in terms of data on its customers, so best to collect it yourself now. 10 Things to Consider As You Move to Google+ originally appeared on Spin Sucks on July 5, 2011. Video. Access.
10 Steps To Create An Awesome Google+ Profile
AUGUST 16, 2011
Once you sign-up for Google+, the first order of business should be to build your profile. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online. It is also the information others will use to decide whether or not to connect with you on Google+. See the red arrows above to direct you to the correct page.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom. Are These Social Media Trends of 2011 Part of Your Strategy?
Google Zeitgeist 2011
DECEMBER 15, 2011
” Each year Google runs through all the billions upon billions of user searches to determine what was it that defined the spirit and mood of the year. Drum-roll please… the Top 10 searches for 2011 were… Rebecca Black. Google+. One of the things I enjoy most each year is the video Google produces to share the mood of the year. What does it all mean?
The Top 3 ‘Big Ones’ in Social Media 2011
DECEMBER 29, 2011
Tweet Closing in on the end of 2011, I have listed the three big “events” that in my opinion have lead to important development within the field of social media. If you have been following f8 for the last few years, I think you will have to agree that the announcements of the 2011 conference were the biggest in years. Google+. Data, data, data. think it has reached its goal.
The Google+ Project Is Here
JUNE 29, 2011
Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. But you can share with people in your Circles or, with your permission, Google will upload them to a private cloud where people with similar interests can view them. Yes, this is their answer to Facebook. Ai yi yi! The Breakdown.
B2B Blogging Trends for 2011
FEBRUARY 8, 2011
You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Among the findings: • If you don’t have a blog yet, 2011 is the year to start one. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. Post on Google Buzz.
The #1 Reason You’ll Want to Use Google+
AUGUST 10, 2011
If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. To keep things simple for the moment, let’s focus on the top reason you should care about Google+. Google is the power player when it comes to online search. Google Gets to Make the Rules.
How to get your content shared on Google+
NOVEMBER 17, 2011
Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. And 73% of U.S.
The Future of Google+: Social Network or Search Enhancer?
NOVEMBER 15, 2011
I’ve been thinking a lot about Google+ since they launched their business pages last week. Google+ announced at 1 p.m. Here is what I think is going on: Google has been working with companies, behind the scenes, to build their brand pages and collect followers through search and employees, so at launch the perception is everyone is flocking to Plus.
Looking Back on the Year of the Panda: Google Algorithm Changes
Techipedia: Tamar Weinberg
DECEMBER 27, 2011
This last year Google brought a large number of algorithm changes to the table. In case you missed it through all the chaos, below lists all of the crazy Google changes that occurred in 2011and just what they all meant: Top 10 Google Algorithm Changes of 2011. April 11 : Panda update 2.0 – This incorporated Google searcher blocking data. Like this post?
Google Analytics for Beginners
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. Advantages of using Google Analytics. How do I sign up?
What the Heck Is Google+?
JULY 4, 2011
I’ve spent the past four days in Google+ , trying to figure out if it’s a Facebook killer , a Twitter killer, or just one more social network we have to use. I can say with certainty it’s none of the above, but I haven’t yet figured out what the heck it is. What the Heck Is Google+? originally appeared on Spin Sucks on July 4, 2011.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Now, along with Tom Pick ( @TomPick ) and myself, we would like to introduce the recipients of the 2011 #Nifty50 Top Twitter Men Award.
Google Expanded Sitelinks: Optimize Opening Text in META Description Tag
AUGUST 22, 2011
Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay.
How To Create a Presence on Google+
NOVEMBER 9, 2011
Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network. Pepsi.
#FollowFriday: January through June 2011
DECEMBER 23, 2011
But the cool thing? I’ve created both Twitter and Google Reader lists that you can follow at once. Click here for the Google Reader blog subscription. For the last two Fridays of the year, I thought I’d do something a little bit different and fun. With the help of my work wife, Patti Knight , we compiled a list of all of the #FollowFridays for the year. Happy Holidays!
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? Google Expanded Sitelinks: Optimize Opening Text in META Description Tag. Looking at my 2011 posts, it is interesting that a sports topic got the top slot since that’s not a major focus for me. Original idea! Is LinkedIn the New Old Boys Network?
Get Twitter Follow and Google +1
JUNE 5, 2011
It may not come as a big surprise to you that Google is trying to beat Facebook. And it’s been a big week for both with Google +1 and Twitter follow launching. Likewise a person can like your website or blog, just like they would for Facebook, but this time it hits their Google profile. You’ll want to make sure you’re logged into Google. Viola!
12 things I thought I knew About Social Media in 2011
Direct Marketing Observations
DECEMBER 19, 2011
As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. found out in 2011 that although people would nod their heads in agreement when we’re in the conference room, once I was gone- the silos reemerged, the battle lines were redrawn, the skeptics reappeared and the notion that a consultant was not necessary reared its ugly head-and thus the follow up discussions were slow to evolve. 12) Google Buzz would be around.
4 Steps to Segment Social Media Traffic in Google Analytics
JANUARY 13, 2011
The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. Post on Google Buzz. The graph shows traffic trends; the pie-chart and tables show what is driving the trends.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Maybe next year… Watch next month (close to Father’s Day ) for the #Nifty50 Men of Twitter for 2011. What is it? The answer may come from the email marketing field. Amber Buhl.
2011 Spin Sucks #FollowFriday Recommendations
DECEMBER 30, 2011
And, to make things easy for you, the full list of 43 people can be found on Twitter and a Google Reader bundle (with one caveat: Not all blogs are RSS feed ready). FollowFriday Social Media 2011 #followfriday Spin SucksWoo hoo! It’s the last #FollowFriday of the year. Last week I listed the January through June #FollowFriday friends. With that nonsense, here they are. Think.
Google+ vs Facebook: A Turf War? [Infographic]
JULY 11, 2011
Tweet Searching the web, I found this interesting infographic by Technobombs.com , which gives a feature by feature comparison of Google+ and Facebook. When Google launched its +1 Button two months backs, there were instant comparisons to Facebook’s Like Button. But Google+ is yet to launch its brand pages and APIs. Google+ : A Quick Snapshot. New features.
25 Google Plus Resources, Articles, and Reviews to Help You Get Started
JULY 16, 2011
Google+ (or is it “Google Plus ?), the search giant’s big social initiative, has arrived and there’s a lot to learn. Google’s answer to Facebook has been in the works for a year and has been delayed several times due to disagreements about its design, purpose, and execution. Facebook’s threat to Google’s domination of the Web was a wake-up call that ignited the development of the new social platform. and Canada , the network’s exponential growth frightened Google’s leadership into taking action. Enough said.
You Finally Have a Google Plus Business Page… Now What?
NOVEMBER 29, 2011
Tuesday night I had the awesome privilege of hanging out with Marc Pitman and Nathan Hand on Google Plus. At one point Nathan put a challenge on the table for the three of us to write a post about Google Plus Pages during the Hangout. So you have a Google Plus Page… Now What? People who know nothing about Google Plus. Google Plus Pages vs. Facebook Pages.
Google+: The New Kid on the Block, but is it Too Little, Too Late?
Techipedia: Tamar Weinberg
AUGUST 11, 2011
The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Live for just over a month, Google+ has already hit 10 million+ users, and it’s still not open to the pubic. Google+ is like a shiny new birthday toy. Learn About Google+ on Google+. Google isn’t offering anything new.
Does Google Freshness Update Make Online Reputation Management More Difficult?
NOVEMBER 14, 2011
Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. Essentially Google has turned up the dial on its “query deserves freshness” algorithm. Last week a search on “joe paterno” brought up these results one page one in Google: [Click to enlarge the image]. How It Works.
Google+ and World Domination
JULY 5, 2011
If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Adding the “ Authorship tag to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. What if you did get into Google+ already?
Using Google AdWords to Test Your Messaging
OCTOBER 10, 2011
The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads. Mars, Inc.