article thumbnail

An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

article thumbnail

Is E-mail Marketing More Effective Than Social Media Marketing?

Small Business Mavericks

When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone. Although these statistics make for interesting reading, they only tell half of the story. About Us What’s a Maverick? This compared to only 8% for search engines and 5% for social media.

article thumbnail

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

And for another, the business community seems to like it too. Doug Conant is a veteran businessman who was president and CEO of the Campbell Soup Company until 2011. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Only 12% disagree.

article thumbnail

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

You’ve probably seen statistics claiming as much. And that’s just the tip of the statistical iceberg! comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are.

Airlines 210
article thumbnail

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

What webmasters may find interesting is the statistical appearance of their search queries in mobile searches. Tags: google analytics , Google Webmaster Tools , search results , Webmaster Tools This entry was posted on Saturday, February 12th, 2011 at 8:16 am and is filed under Tracking & Analytics. About Us What’s a Maverick?

Analytics 161
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
article thumbnail

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog. The Nominees for Bees Awards 2011. Can Communities Serve As Perfect Add-On For Your Blog? This means that more and more businesses have come onboard, so maybe it’s time to also join the game?

Company 206