article thumbnail

‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109
article thumbnail

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

.” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers. What percentage of tweets, comments and posts does your brand respond to?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. responses, 21K retweets, and over 60K likes. 

article thumbnail

Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews.

ROI 132
article thumbnail

Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

million views and over 8,000 comments. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok. Regardless if you’re the hottest new retail brand or a local library in a small town, you can find a home on TikTok. Comment on other brands’ videos.

Questions 105
article thumbnail

Credit Cards and Social Media: Successes

Ari Herzog

Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). During 2011 they had 4 of the top 10 Facebook pages within the financial industry, based on number of Likes.

article thumbnail

How to Measure Customer Engagement and Why It’s Important

Pixlee

Social media engagement including liking, sharing, and commenting on posts. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. 1 Likes, Comments, and Shares on Social Media Platforms. Likes, shares, and comments aren’t just useful for analysis, though.