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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 110
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot.

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The Perfect Website For Off-Line Marketing

Small Business Mavericks

Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? This makes sense since you own a retail shoe shop. Any way you look at it, Meetup is a great way to use the Internet for your off-line marketing efforts. when your store closes.

Marketing 150
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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. million views and over 8,000 comments. Comment on other brands’ videos. The TikTok opportunity. This video alone had 3.4 Technology.

Questions 117
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How to Measure Customer Engagement and Why It’s Important

Pixlee

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Social media engagement including liking, sharing, and commenting on posts. The digital marketing arena has given rise to an unprecedented number of options available to consumers.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.