Diva Marketing Blog

OCTOBER 27, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In. Whittemore asked if I would particiapte in Bathroom Blogfest 2011 and the theme was C limbing Out I knew I wanted In.

Blogosphere 64

Blogosphere Library Retail Collaboration 64

Bill Hartzer

JANUARY 22, 2013

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Retail surged on mobile during the holidays, but click volume declined YoY.

CPC 122

CPC Paid Search Retail Mobile 122

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258

SEO Google Strategy Adwords 258

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217

Retail Loyalty Discount Mobile 217

The Realtime Report

DECEMBER 3, 2012

million people newly infected with AIDS in 2011, according to UNAIDS ( AdAge ). Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 million figure represents the 2.5 per tweet, like or share. ” With over 2.1 million shares in one week, it appears to be working.

Campaign 142

Campaign Retail Hashtag Price 142

The Realtime Report

AUGUST 10, 2018

Because it’s a highly competitive industry with new companies presenting new products every day, it’s also one of the most active market sectors for penny stocks. Oil prices are hovering at around $70 a barrel, which is well below the $115 per barrel price that was observed in 2011.

Industry 79

Industry Research Biotechnology Price 79

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But enough with the gloom, with “online” being the ultimate 2020 “must-have,” there’s never been a better time for marketing agencies to re-energize and get noticed.

Social Media Management 183

Social Media Management Social Media Trends LinkedIn 183

Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Twist Image

APRIL 29, 2011

The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. How do you win? How are your direct relationships?

Retail 110

Retail Apple ROI Advertising 110

Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. Newell Brands.

Brands 40

Brands Retail Apparel Fashion 40

Idaconcpts

AUGUST 12, 2011

Mr Shih’s views are contradictory with those of market analyst Ben Riitzes, of Barclays Capital, who last week declared that he expected Tablet PCs to continue to cannibalize the laptop market. By David Samuel is an electronic media consultant, with over 13 years’ involvement with some of the world’s leading electronic retailers.

Apple 133

Apple iPad Sentiment Retail 133

Techipedia: Tamar Weinberg

JANUARY 15, 2013

You make sure that every person you add to your company is really great.” - Mark Zuckerberg in his 2011 BYU speech. Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA).

Press Release 192

Press Release Airlines Skills Retail 192

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. Caroline Melberg says: February 15, 2011 at 12:42 am Is SearchDex A Scapegoat? &# Caroline Melberg says: February 15, 2011 at 12:42 am Is SearchDex A Scapegoat? – The New York Times published a story on Saturday about huge retailer J.C.

Small Business 79

Small Business Case Study Retail Press Release 79

Idaconcpts

MARCH 8, 2012

What’s your main market? I am very proud to have survived what many people call the worst retail recession they have ever seen. In September 2011 the same thing happened except that the volume was less. But the Sept 2011 incident didn’t use a shoplastyle.com email address so this would not have helped in that case.

Automotive 127

Automotive Retail Social Media Management Hosting 127

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. ShowStoppers is the perfect display event to intensify business relationships, meet, network and conduct business with journalists, retailers and buyers,&# said Jens Heithecker, executive director of IFA. Emailing Me Internet Marketing Spam.

Examples 122

Examples Press Release Marketing Study 122

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Loyalty Metrics 90

Waxing UnLyrical

DECEMBER 21, 2011

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. And once you do that, I know 2012 will be much better than 2011 for you. I love flash mobs – who doesn’t, right? I for one am rooting for you.

Flash Mob 182

Flash Mob Flickr Retail Campaign 182

Convince & Convert

NOVEMBER 16, 2013

Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. I have owned or operated five marketing firms, and have consulted for dozens more (including this great group currently). Photo from www.hungryhappenings.com.

B2B 155

B2B Consultant Research Retail 155

Twist Image

SEPTEMBER 28, 2012

In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. There is a much bigger marketing and sales opportunity that exists. The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce.

Adwords 102

Adwords Facebook Retail Apple 102

Hootsuite

JULY 4, 2022

For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok.

Questions 104

Questions Banking Insurance HootSuite 104

Ari Herzog

MARCH 1, 2012

Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). During 2011 they had 4 of the top 10 Facebook pages within the financial industry, based on number of Likes.

Social Media 105

Social Media Small Business Banking Retail 105

Convince & Convert

JUNE 29, 2011

Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals.

comScore 126

comScore Smart Phone Foursquare Discount 126

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Source: Facebook, April 2011). Source: AdAge/ Ipsos, February 2011). Over 50 million users ‘Like’ brands every day (Source: BrandRepublic, May 2011). Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Twist Image

JANUARY 3, 2012

While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. It may (but I'm bullish on it continuing), and this year will be a year where consumers will be even more social than they were in 2011. local market.

GPS 106

GPS Microsoft Apple Loyalty 106

Idaconcpts

MARCH 1, 2012

On 3/1/2012, several hundreds of people received the following email from malicious hacker portraying himself/herself as the LA-based clothing retailer (via Kaufer Communications ): If you receive this email, please do NOT click on any links or open the attached zipped file. Hacker Attack on ShopLAStyle.com.

Retail 124

Retail Sites Engineering Company 124

Bare Feet Studios

JANUARY 25, 2011

There is no “one size fits all&# solution, however by examining the possibilities, combined with your own market knowledge and company culture, you can put things into focus. If you are in retail or consumer products and services, how many people are checking in to your business with location-based services?

Social Media 52

Social Media Smart Phone Trends Policies 52

Bill Hartzer

OCTOBER 20, 2011

Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. Kmart reported a 1.6 The end result?

Loyalty 96

Loyalty Brands Retail Fashion 96

Idaconcpts

MAY 6, 2013

As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. The Market and Demand. Equally important is to become well versed with the vendors that provide ergonomic solutions in your local market. Does this picture seem familiar?

Consultant 126

Consultant Startup Statistics Training 126

Convince & Convert

OCTOBER 16, 2013

But I’m a marketer at heart. In retail, this already happens – we know that loud music inside clothing stores encourages people to buy more, for instance. The third, The Flinch , has consistently remained one of the top read Kindle books since it was published in 2011. Now that’s cool enough.

Data 136

Data Startup Hotels Analysis 136

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

RSS 126

RSS Social Media Engagement Retail 126

Diva Marketing Blog

OCTOBER 28, 2011

Q: How many marketers does it take to respond to a tweet? With that in mind savvy business owners are planning how they'll handle the biggest, craziest online retail day of the year. pioneer in social media marketing and 2. Rules of The Business on Main/Diva Marketing Social Media Small Business Tips Contest . awesome. .

Social Media 70

Social Media Committee Retail Meeting 70

Twist Image

OCTOBER 25, 2011

If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. They become the marketers. In this day and age, the challenge is that brands are being held to task in the online channels. reputation.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so.

Class 124

Class Postrank Comments Tourism 124

Webbiquity SMM

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

List 155

List Twitter Brands Microsoft 155

Proactive Report

SEPTEMBER 21, 2010

While economists argue about whether we are now through the recession or whether we’re headed for a double dip, the Labor Market Outlook Report by the Society of Human Resource Management reports that 56% of their respondents expect job growth for the third quarter of 2010. 98% of U.S. How is PR faring?

Social Media 91

Social Media Telecommunications Automotive Microblogging 91