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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. The alignment between your social media campaign and your brand / company goals and stated values.

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Unmetric joins the Falcon & Cision Family

Unmetric

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. As I talked to my peers, I realized that there was a desperate need in the industry for something to automate the competitor tracking and benchmarking that I was doing manually. From this, Unmetric was born. By joining the Falcon.io

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How to Measure Customer Engagement and Why It’s Important

Pixlee

Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. Why Customer Engagement Metrics Matter. What is Customer Engagement?

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Who Are Content Creators And How To Partner With Them?

Keyhole.co

According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1 The most effective way to build your network of content creators is to utilize comprehensive platforms like Keyhole to manage influencer marketing campaigns throughout the entire lifecycle. billion in 2023.

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. However, much like you wouldn’t organize a print campaign in the same way you would television, social content strategies aren’t one size fits all.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

There’s a reason the influencer marketing industry is booming. Lorenz traces its social media etymology way back to 2011 on YouTube. According to a study by CreatorIQ and Influencer Marketing Hub , 39% of brands surveyed say it’s difficult to find influencers to participate in their campaigns. Or re-emerging.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Offer Online Thanks for Offline Events.